-
MARTÍŠKOVÁ, Petra; Marie SLABÁ and Roman ŠVEC. REKLAMA KOLEM NÁS POHLEDEM PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 2, p. 91-103. ISSN 1339-3189.
Name (in English): ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
Czech. Slovakia.
Keywords in English: advertising; advertising as a source of information; advertising saturation; irritation of the placement of advertising messages; full-time university and higher vocational school students; Czech Republic
Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 17/4/2018 11:53. -
SLABÁ, Marie. APLIKACE STAKEHOLDER MANAGEMENTU A TEORIE STAKEHOLDER SALIENCE V MANAGEMENTU VYSOKÝCH ŠKOL (APLICATION OF STAKEHOLDER MANAGEMENT A STAKEHOLDER SALIENCE THEORY IN UNIVERSITY MANAGEMENT). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 101-110. ISSN 1339-3189.
Name (in English): APLICATION OF STAKEHOLDER MANAGEMENT A STAKEHOLDER SALIENCE THEORY IN UNIVERSITY MANAGEMENT
Economics. Czech. Slovakia.
Keywords in English: stakeholder theory; stakeholder salience theory; university management
Reviewed: yes
Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 18/4/2018 08:10. -
BŘEZINOVÁ, Monika and Marie SLABÁ. EXTERNAL COMMUNICATION OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE REGION OF SOUTH BOHEMIA. Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, Roč. piaty, číslo 3, p. 1-8, 9 pp. ISSN 1339-3189.
Name in Czech: VNĚJŠÍ KOMUNIKACE MALÝCH A STŘEDNÍCH FIREM V JIHOČESKÉM REGIONU
Economics. English. Slovakia.
Keywords in English: Communication; SME; process; channels
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:21. -
KUČERA, Lukáš. FAKTORY OVLIVŇUJÍCÍ ZÁKAZNICKOU LOAJALITU (FACTORS INFLUENCING CUSTOMERS LOYALTY). Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, Roč. piaty, číslo 3, p. 38-44. ISSN 1339-3189.
Name (in English): FACTORS INFLUENCING CUSTOMERS LOYALTY
Economics. Czech. Slovakia.
Keywords in English: brand loyalty; brand; customer satisfaction
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:20. -
WEBEROVÁ, Dagmar. INTERNÁ KOMUNIKÁCIA ČLENOV PROJEKTOVÝCH TÍMOV NA PRÍKLADE NADNÁRODNEJ SPOLOČNOSTI (INTERNAL COMMUNICATION OF PROJECT TEAM MEMBERS ON THE EXAMPLE OF A MULTINATIONAL COMPANY). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 75-83, 14 pp. ISSN 1339-3189.
Name in Czech: INTERNÍ KOMUNIKACE ČLENŮ PROJEKTOVÝCH TÝMŮ NA PŘÍKLADU NADNÁRODNÍ SPOLEČNOSTI
Name (in English): INTERNAL COMMUNICATION OF PROJECT TEAM MEMBERS ON THE EXAMPLE OF A MULTINATIONAL COMPANY
Management, administration and clerical work. Slovak. Slovakia.
Keywords in English: communication; communication barriers; cultural differences; project; international project team
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:03. -
SLABÁ, Marie. Komparace postoje firem A JEJICH ZÁKAZNÍKŮ K CSR AKTIVITÁM (comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY). Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, vol. 5, No 1, p. 105-112. ISSN 1339-3189.
Name (in English): comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY
Management, administration and clerical work. Czech. Slovakia.
Keywords in English: Corporate Social Responsibility (CSR); CSR dimensions; customers
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 07:58. -
MARTÍŠKOVÁ, Petra; Marie SLABÁ and Roman ŠVEC. KONTROVERZNÍ TÉMATA V REKLAMĚ Z POHLEDU PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 12-23. ISSN 1339-3189.
Name (in English): CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
Economics. Czech. Slovakia.
Keywords in English: advertising; controversial topics in advertising; full-time university and higher vocational school students; Czech Republic
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 07:40. -
BŘEZINOVÁ, Monika. MARKETINGOVÁ KOMUNIKACE MINIPIVOVARŮ V ČR (MARKETING COMMUNICATION OF MICRO-BREWERYS IN CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 24-29. ISSN 1339-3189.
Name (in English): MARKETING COMMUNICATION OF MICRO-BREWERYS IN CZECH REPUBLIC
Management, administration and clerical work. Czech. Slovakia.
Keywords in English: Marketing communication; micro brewery; social networks; small and medium side companies
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 07:35. -
MARTÍŠKOVÁ, Petra. PERSONIFIKACE PRODUKTU JAKO ZPŮSOB NAVÁZÁNÍ AUTENTIČTĚJŠÍHO VZTAHU SE ZÁKAZNÍKEM (PERSONIFICATION OF THE PRODUCT AS A WAY TO ESTABLISH MORE AUTHENTIC RELATIONSHIPS WITH CUSTOMERS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 55-71. ISSN 1339-3189.
Name (in English): PERSONIFICATION OF THE PRODUCT AS A WAY TO ESTABLISH MORE AUTHENTIC RELATIONSHIPS WITH CUSTOMERS
Economics. Czech. Slovakia.
Keywords in English: personification; marketing communication campaign; CRM; Facebook; YouTube; Instagram; Fidorka biscuit; Mondelez International
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:28. -
WEBEROVÁ, Dagmar. POSTOJE MLADŠEJ GENERÁCIE ŽIEN K OSOBNÝM MOTOROVÝM VOZIDLÁM V ČESKEJ REPUBLIKE A RUSKEJ FEDERÁCII (THE ATTITUDES OF YOUNGER GENERATION OF WOMEN TOWARDS VEHICLES IN THE CZECH REPUBLIC AND THE RUSSIAN FEDERATION). Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, Roč. piaty, číslo 3, p. 147-154. ISSN 1339-3189.
Name in Czech: POSTOJE MLADŠEJ GENERÁCIE ŽIEN K OSOBNÝM MOTOROVÝM VOZIDLÁM V ČESKEJ REPUBLIKE A RUSKEJ FEDERÁCII
Name (in English): THE ATTITUDES OF YOUNGER GENERATION OF WOMEN TOWARDS VEHICLES IN THE CZECH REPUBLIC AND THE RUSSIAN FEDERATION
Economics. Slovak. Slovakia.
Keywords in English: attitudes; vehicles; women; single; married
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:19. -
ŠVEC, Roman. PREFERENCE STRAVOVÁNÍ SENIORŮ JAKO MOŽNÝ PRVEK ROZVOJE CESTOVNÍHO RUCHU (SENIORS‘ CATERING PREFERENCES AS AN ELEMENT OF TOURISM DEVELOPMENT). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 112-127. ISSN 1339-3189.
Name (in English): SENIORS‘ CATERING PREFERENCES AS AN ELEMENT OF TOURISM DEVELOPMENT
Economics. Czech. Slovakia.
Keywords in English: tourism; gastronomy; seniors; catering facilities; preferences.
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:02. -
HUMLEROVÁ, Veronika and Roman ŠVEC. SELF-MARKETING A OSOBNÍ BRANDING JAKO NUTNÁ DOVEDNOST ABSOLVENTŮ VYSOKÝCH ŠKOL (SELF-MARKETING AND PERSONAL BRANDING AS NECESSARY SKILLS OF UNIVERSITY GRADUATES). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 45-51. ISSN 1339-3189.
Name (in English): SELF-MARKETING AND PERSONAL BRANDING AS NECESSARY SKILLS OF UNIVERSITY GRADUATES
Economics. Czech. Slovakia.
Keywords in English: self-marketing; personal branding; skills; university graduates
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 14:35. -
MARTÍŠKOVÁ, Petra; Marie SLABÁ and Roman ŠVEC. SPOLEČENSKÁ ROLE REKLAMY OČIMA PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 72-85. ISSN 1339-3189.
Name (in English): SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
Economics. Czech. Slovakia.
Keywords in English: advertising; social role of advertising; full time university and higher vocational school students; Czech Republic
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 14:33. -
SLABÁ, Marie and Petra MARTÍŠKOVÁ. ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 113-121. ISSN 1339-3189.
Name (in English): BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS
Economics. Czech. Slovakia.
Keywords in English: brand; promotion; Interbrand; BrandZ; Brand Finance Global 500
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 12:54. -
TIŠLEROVÁ, Kamila. Marketing Strategy for Effective Customer Relationship Management (Marketingová strategie pro efektivní řízení vztahů se zákazníky). In Khalid S. Soliman. Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016. Norristown (USA): International Business Information Management Association, IBIMA, 2016, p. 875-879. ISBN 978-0-9860419-6-9.
Name (in English): Marketingová strategie pro efektivní řízení vztahů se zákazníky
RIV/75081431:_____/16:00000806 Proceedings paper. Management, administration and clerical work. English. United States of America.
Tišlerová, Kamila (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: CRM; marketing strategy; customer; efficiency; competitive advantage
Type of proceedings: post-proceedings
Changed by: Hana Dlouhá, učo 19800. Changed: 22/9/2016 08:38. -
TIŠLEROVÁ, Kamila. Methodological Approaches to Customer Satisfaction Measurement. In Khalid S. Soliman. Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016. Norristown (USA): International Business Information Management Association, IBIMA, 2016, p. 880-887. ISBN 978-0-9860419-6-9.
Name in Czech: Metodické přístupy k měření spokojenosti zákazníků
RIV/75081431:_____/16:00000807 Proceedings paper. Management, administration and clerical work. English. United States of America.
Tišlerová, Kamila (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: customer satisfaction; satisfaction measurement; academic sphere
Type of proceedings: post-proceedings
Changed by: Hana Dlouhá, učo 19800. Changed: 22/9/2016 08:45. -
STUCHLÝ, Jaroslav; Ladislav ŠOLC and Iveta KMECOVÁ. SPOKOJENOST ZÁKAZNÍKŮ S KVALITOU SLUŽEB V DOPRAVNÍM PODNIKU JIHOTRANS (CUSTOMER SATISFACTION WITH THE QUALITY OF SERVICES IN THE TRANSPORT COMPANY JIHOTRANS). Logos polytechnikos. Jihlava: Vysoká škola polytechnická Jihlava, 2016, ročník 7, No 3, p. 297-320. ISSN 1804-3682.
Name (in English): CUSTOMER SATISFACTION WITH THE QUALITY OF SERVICES IN THE TRANSPORT COMPANY JIHOTRANS
RIV/75081431:_____/16:00000869 Article in a journal. Economics. Czech. Czech Republic.
Stuchlý, Jaroslav (203 Czech Republic, belonging to the institution) -- Šolc, Ladislav (203 Czech Republic, belonging to the institution) -- Kmecová, Iveta (703 Slovakia, belonging to the institution)
Keywords in English: transport company; marketing research; quality of services; price for the quality; customer satisfaction; data analysis; competitiveness; quality control; survey; descriptive and inductive statistics
Changed by: Hana Dlouhá, učo 19800. Changed: 4/1/2017 13:15. -
SLABÁ, Marie. STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY. Online. In Tomáš Löster, Tomáš Pavelka. The 8th International Days of Statistics and Economis. Neuveden: Melandrium, 2016, p. 1366-1374. ISBN 978-80-87990-02-5.
Name in Czech: Matice stakeholder power-interest a stakeholder-responsibility ve společenské odpovědnosti firem
RIV/75081431:_____/16:00000826 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: corporate social responsibility; stakeholder; stakeholder-responsibility matrix; stakeholder power-interest matrix
Type of proceedings: post-proceedings
Changed by: Hana Dlouhá, učo 19800. Changed: 27/10/2016 10:35. -
SLABÁ, Marie. Stakeholder profile and stakeholder mapping of SMEs. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2016, Vol. 9, No 1, p. 124-139. ISSN 1805-9112.
Name in Czech: Stakeholder profil a mapování stakeholderů malých a středních podniků
RIV/75081431:_____/16:00000685 Article in a journal. Economics. English. Czech Republic.
Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: stakeholder; stakeholder identification; stakeholder profile; stakeholder prioritisation; stakeholder mapping
Changed by: Věra Kostková, učo 6173. Changed: 21/7/2016 10:39. -
SLABÁ, Marie. Advertising in Chinese Markets. Online. In Khalid S. Soliman. Proceedings of the 26th International Business Information Management Association Conference. 1st ed. Norristown: International Business Information Management Association (IBIMA), 2015, p. 941-951. ISBN 978-0-9860419-5-2.
Name in Czech: Reklama na čínských trzích
RIV/75081431:_____/15:00001226 Proceedings paper. English. United States of America.
Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: advertising; media; marketing communication; Chinese markets
Type of proceedings: post-proceedings
Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 4/4/2018 10:41. -
SLABÁ, Marie and Hudečková QI. Analysis of development of the most valuable brands in the world and the most valuable brands in China. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, roč. 8, No 1, p. 49-59. ISSN 1805-9112.
Name in Czech: Analýza vývoje nejhodnotnějších značek světa a nejhodnotnějších značek v Číně
RIV/75081431:_____/15:00000491 Article in a journal. Management, administration and clerical work. English. Czech Republic.
Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution) -- Qi, Hudečková (156 China)
Keywords in English: brand; brand value; Brandz
Changed by: Mgr. Václav Karas, učo 10752. Changed: 2/7/2015 08:32. -
TIŠLEROVÁ, Kamila. Customer-centric Approach in Terms of Online Marketing. Online. In Soliman, KS. 26th International-Business-Information-Management-Association Conference Location. 1. vyd. Norristown (USA): INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA, 2015, p. 2730-2738. ISBN 978-0-9860419-5-2.
Name in Czech: Zákaznicky orientovaný přístup v podmínkách online marketingu
RIV/75081431:_____/15:00000591 Proceedings paper. Management, administration and clerical work. English. United States of America.
Tišlerová, Kamila (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: Customer-centric approach; Internet shopping; Customers' preferences; Perceived value; Segmentation
Changed by: Mgr. Václav Karas, učo 10752. Changed: 26/2/2016 13:56. -
TIŠLEROVÁ, Kamila. Marketing strategy of SME´s operating in civil engineering. In Innovative Economic Symposium 2015. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, p. 85-92. ISSN 2464-6369.
Name in Czech: Marketinová strategie malých a středních podniků ve stavebnictví
Management, administration and clerical work. English. Czech Republic.
Keywords in English: SME; Marketing strategy; Civil Engineering; Competition Advantage; Partnering; Education in Marketing; Marketing Competences
Changed by: Mgr. Václav Karas, učo 10752. Changed: 4/2/2016 10:33. -
SLABÁ, Marie. Multidimensional maps in Stakeholder Circle Methodology: case study in the tertiary education in the Czech Republic. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth. 1. vydání. Norristown, USA: International Business Information Management Association (IBIMA), 2015, p. 557-564. ISBN 978-0-9860419-4-5.
Name in Czech: Multidimenzionální mapy v Stakeholder Circle Methodology: case study terciárního vzdělávání v České republice
RIV/75081431:_____/15:00001012 Proceedings paper. Management, administration and clerical work. English. Netherlands.
Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: Stakeholder Circle Methodology; stakeholder; multidimensional maps; stakeholders visualization
Type of proceedings: post-proceedings
Changed by: Hana Dlouhá, učo 19800. Changed: 27/4/2017 16:47. -
TIŠLEROVÁ, Kamila. Perceived advantages and disadvantages of Internet Shopping. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, roč. 8, No 2, p. 125-135. ISSN 1805-9112.
Name in Czech: Vnímané výhody a nevýhody nakupování prostřednictvím internetu
RIV/75081431:_____/15:00000576 Article in a journal. Economics. English. Czech Republic.
Tišlerová, Kamila (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: Internet shopping; e-commerce; value-creation; segmentation; perceived advantages
Changed by: Mgr. Václav Karas, učo 10752. Changed: 17/2/2016 11:23. -
TIŠLEROVÁ, Kamila. Segmentace kupujících podle vnímané hodnoty v podmínkách e-commerce. Ekonomické listy. 2015, 6(1), 14-33. ISSN 1804-4166.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:09.
-
SLABÁ, Marie. Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization. Review of Economic Perspectives. Berlín: De Gruyter Open Ltd, 2015, vol 15., No 3, p. 305-326. ISSN 1213-2446. Available from: https://dx.doi.org/10.1515/revecp-2015-0022.
Name in Czech: Skupiny stakeholderů veřejných a soukromých škol v České republice - identifikace, kategorizace a prioritizace
RIV/75081431:_____/15:00000544 Article in a journal. Management, administration and clerical work. English. Germany.
Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: stakeholder; stakeholder group; stakeholder management; university
Changed by: Mgr. Václav Karas, učo 10752. Changed: 16/11/2015 11:36. -
ŠTARCHOŇ, Peter; Martina JUŘÍKOVÁ; Olga JURÁŠKOVÁ; Dagmar WEBEROVÁ; Josef KOCOUREK; Lenka LIŽBETINOVÁ; Lucia VILČEKOVÁ and Kristýna KOVÁŘOVÁ. Značky a český zákazník (The brands and Czech customer). 1. vydání. Zlín: VeRBum, 2015, 104 pp. ISBN 978-80-87500-76-7.
Name (in English): The brands and Czech customer
RIV/75081431:_____/15:00000687 Book on a specialized topic. Economics. Czech. Czech Republic.
Štarchoň, Peter (703 Slovakia) -- Juříková, Martina (203 Czech Republic) -- Jurášková, Olga (203 Czech Republic) -- Weberová, Dagmar (703 Slovakia, belonging to the institution) -- Kocourek, Josef (203 Czech Republic) -- Ližbetinová, Lenka (703 Slovakia, belonging to the institution) -- Vilčeková, Lucia (703 Slovakia) -- Kovářová, Kristýna (203 Czech Republic)
Keywords in English: brand; customer; domestic product; marketing
Changed by: Věra Kostková, učo 6173. Changed: 21/7/2016 09:27. -
SLABÁ, Marie. Analýza webových stran vybraného hotelu v českých budějovicích – případová studie (Analysis of websites of selected hotel in české budějovice – Case study). In Nové trendy v gastronomii, hotelnictví a cestovním ruchu : sborník příspěvků. 1. vyd. Brno: Vysoká škola obchodní a hotelová Brno, 2014, p. 195-203. ISBN 978-80-87300-56-5.
Name (in English): Analysis of websites of selected hotel in české budějovice – Case study
Economics. Czech. Czech Republic.
Keywords in English: Marketing; marketing communication; websites; hotel; internet; social network
Changed by: Mgr. Václav Karas, učo 10752. Changed: 23/6/2014 08:14. -
SLABÁ, Marie and Roman FIALA. Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol). In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita, 2014, p. 318-325. ISBN 978-80-210-6611-3.
Name (in English): Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol
RIV/75081431:_____/14:00000945 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
Slabá, Marie (203 Czech Republic, belonging to the institution) -- Fiala, Roman (203 Czech Republic)
Keywords in English: Stakeholder mapping; stakeholder; power-interest matrix; influence-attitude matrix
Type of proceedings: post-proceedings
Changed by: Hana Dlouhá, učo 19800. Changed: 21/2/2017 11:04. -
SLABÁ, Marie. Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities. In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita, 2014, p. 327-334. ISBN 978-80-210-6611-3.
Name in Czech: Možnosti aplikace Stakeholder Circle Methodology v marketingové komunikaci vysokých škol
RIV/75081431:_____/14:00000944 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: Urgency; Stakeholder Circle Methodology; university; stakeholder; prioritization
Type of proceedings: post-proceedings
Changed by: Hana Dlouhá, učo 19800. Changed: 20/2/2017 14:36. -
SLABÁ, Marie; Peter ŠTARCHOŇ and Ivan JÁČ. IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES. E+M Ekonomie a Management. Liberec: Technická univerzita v Liberci, 2014, vol. 2014, No 4, p. 101-110. ISSN 1212-3609.
Name in Czech: Identifikace a prioritizace klíčových skupin stakeholderů v marketingové komunikaci vysokých škol
RIV/75081431:_____/14:00000654 Article in a journal. Economics. English. Czech Republic.
Slabá, Marie (203 Czech Republic, belonging to the institution) -- Štarchoň, Peter (703 Slovakia) -- Jáč, Ivan (203 Czech Republic)
Keywords in English: Stakeholder; stakeholder circle methodology; stakeholder index; stakeholder identification; stakeholder prioritization
Changed by: Hana Dlouhá, učo 19800. Changed: 26/5/2016 13:29. -
ŠTARCHOŇ, Peter and Dagmar WEBEROVÁ. Rodová príslušnosť a postoje slovenských spotrebiteľov voči značke (Gender and Attitudes of Slovak Consumers towards the Brand). Marketing Science and inspirations. Bratislava: Univerzita Komenského v Bratislave, 2014, roč. 9, No 4, p. 36-42. ISSN 1338-7944.
Name in Czech: Rodová příslušnost a postoje slovenských spotřebitelů vůči značce
Name (in English): Gender and Attitudes of Slovak Consumers towards the Brand
Economics. Slovak. Slovakia.
Keywords in English: gender; Slovak consumers; brand; country of origin
Changed by: Mgr. Václav Karas, učo 10752. Changed: 10/2/2015 15:03. -
SLABÁ, Marie. STAKEHOLDER ANALYSIS OF SMALL AND MEDIUM-SIZED ENTERPRISES. Online. In Pavel Jedlička. The International Conference Hradec Economic Days 2014. 1. vydání. Hradec Králové: Gaudeamus, 2014, p. 277-283. ISBN 978-80-7435-370-3.
Name in Czech: Analýza stakeholderů malých a středních podniků
RIV/75081431:_____/14:00001018 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: small and medium-sized enterprises; stakeholder; stakeholder analysis; stakeholder prioritisation; stakeholder identification
Type of proceedings: post-proceedings
Changed by: Hana Dlouhá, učo 19800. Changed: 11/5/2017 08:43. -
SLABÁ, Marie. Vliv ekonomické krize na hotelnictví v České republice (Impact of economic crisis on hotel industry in the Czech Republic). In Nové trendy v gastronomii, hotelnictví a cestovním ruchu : sborník příspěvků. 1. vyd. Brno: Vysoká škola obchodní a hotelová Brno, 2014, p. 204-211. ISBN 978-80-87300-56-5.
Name (in English): Impact of economic crisis on hotel industry in the Czech Republic
Economics. Czech. Czech Republic.
Keywords in English: Tourism, hotel; net use of beds; use of rooms; economic crisis; marketing
Changed by: Mgr. Václav Karas, učo 10752. Changed: 23/6/2014 08:14. -
SLABÁ, Marie. Analysis of usage of subsidies from LFA and SAPS scheme. In Rojík Stanislav. Konkurence : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2013, p. 239-250. ISBN 978-80-87035-73-3.
Name in Czech: Analýza využití dotací dotačního programu LFA a SAPS
Economics. English. Czech Republic.
Keywords in English: agriculture sector; subsidies; Less Favoured Areas Scheme; Single Area Payment Scheme
Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/5/2014 09:34. -
SLABÁ, Marie. Analýza stakeholderů v bankovním sektoru (Stakeholder analysis in the bank sector). Online. In FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS. 1. vyd. Ostrava: VŠB - Technical University Ostrava, 2013, p. 817-826. ISBN 978-80-248-3172-5.
Name (in English): Stakeholder analysis in the bank sector
RIV/75081431:_____/13:00000462 Proceedings paper. Management, administration and clerical work. Czech. Czech Republic.
Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: Stakeholder; stakeholder identification; stakeholder prioritisation; Stakeholder Index; Stakeholder Circle Methodology
Changed by: Mgr. Václav Karas, učo 10752. Changed: 13/4/2015 16:27. -
SLABÁ, Marie. Argentina’s financial crisis. In Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně, 2013, p. nestránkováno, 12 pp. ISBN 978-80-7454-248-0.
Name in Czech: Argentinská finanční krize
Economics. English. Czech Republic.
Keywords in English: Argentina’s financial crisis; inflation; GDP; currency board
Changed by: Mgr. Václav Karas, učo 10752. Changed: 29/7/2013 10:13. -
SLABÁ, Marie. Business plán : studijní skripta. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2013, 180 pp. ISBN 978-80-7468-062-5.
Economics. Czech. Czech Republic.
Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/5/2014 11:22. -
SLABÁ, Marie. Evaluation of selected universities websites. In Rojík Stanislav. Konkurence : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2013, p. 251-262. ISBN 978-80-87035-73-3.
Name in Czech: Hodnocení webových stran vybraných vysokých škol
Economics. English. Czech Republic.
Keywords in English: university; marketing communication; internet; websites evaluation
Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/5/2014 14:48. -
FIALA, Roman; Jana BORŮVKOVÁ and Marie SLABÁ. Modeling Company Output as a Function of Its Major Inputs. Online. In Čulík, M. FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS. 1. vyd. Ostrava: VSB-TECH UNIV OSTRAVA, 2013, p. 156-161. ISBN 978-80-248-3172-5.
Name in Czech: Modelování výstupů společnosti jako funkce jejích hlavních vstupů
RIV/75081431:_____/13:00000464 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
Fiala, Roman (203 Czech Republic, guarantor) -- Borůvková, Jana (203 Czech Republic) -- Slabá, Marie (203 Czech Republic, belonging to the institution)
Keywords in English: intangible assets; tangible fixed assets; staff costs; return on assets; return on equity; return on sales; multiple regression; Cobb-Douglas production function
Changed by: Mgr. Václav Karas, učo 10752. Changed: 15/4/2015 10:17. -
SLABÁ, Marie and Marie HESKOVÁ. Nový přístup k strategii marketingové komunikace s využitím metodiky stakeholder circle (New Approach to Marketing Communication Strategy with Utilization of Stakeholder Circle Methodology). AUSPICIA: recenzovaný časopis pro otázky společenských věd. České Budějovice: VŠERS, 2013, Neuveden, No 2, p. 58-65. ISSN 1214-4967.
Name (in English): New Approach to Marketing Communication Strategy with Utilization of Stakeholder Circle Methodology
Economics. Czech. Czech Republic.
Keywords in English: marketing communication; Stakeholder Circle Methodology;marketing communication strategy
Changed by: Mgr. Václav Karas, učo 10752. Changed: 6/11/2014 11:34. -
MULAČOVÁ, Věra; Petr MULAČ; Petra BEDNÁŘOVÁ; Lukáš KUČERA; Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4.
Name (in English): Trade Business in the 21st Century
RIV/75081431:_____/13:00000341 Textbook. Economics. Czech. Czech Republic.
Mulačová, Věra (203 Czech Republic, guarantor, belonging to the institution) -- Mulač, Petr (203 Czech Republic, belonging to the institution) -- Bednářová, Petra (203 Czech Republic, belonging to the institution) -- Kučera, Lukáš (203 Czech Republic, belonging to the institution) -- Simotová, Vendula (203 Czech Republic, belonging to the institution) -- Slabá, Marie (203 Czech Republic, belonging to the institution)
Keywords in English: trade business; retail; wholesale; international trade; consumer behaviour
Reviewed: yes
Changed by: Mgr. Václav Karas, učo 10752. Changed: 3/4/2014 14:17. -
VÁCHAL, Jan; Marek VOCHOZKA; Hana DOLEŽALOVÁ; Zita DRÁBKOVÁ; Ivana FALTOVÁ LEITMANOVÁ; Jan HRON; Lenka HRUŠKOVÁ; Petr KALLISTA; Martina KÖNIGOVÁ; Růžena KRNINSKÁ; Tomáš MACÁK; Ludmila OPEKAROVÁ; Marie OUBRECHTOVÁ; Ladislav ROLÍNEK; Jan SEDLÁK; Marie SLABÁ; Vojtěch STEHEL; Jarmila STRAKOVÁ; Dagmar ŠKODOVÁ PARMOVÁ; Petra PÁRTLOVÁ; Ivana TICHÁ; Drahoš VANĚČEK; Jaroslav VRCHOTA and Robert ZEMAN. Podnikové řízení (Enterprise management). 1. vyd. Praha: Grada Publishing, 2013, 688 pp. Finanční řízení. ISBN 978-80-247-4642-5.
Name (in English): Enterprise management
RIV/75081431:_____/13:00000347 Textbook. Management, administration and clerical work. Czech. Czech Republic.
Váchal, Jan (203 Czech Republic, guarantor, belonging to the institution) -- Vochozka, Marek (203 Czech Republic, belonging to the institution) -- Doležalová, Hana (203 Czech Republic) -- Drábková, Zita (203 Czech Republic) -- Faltová Leitmanová, Ivana (203 Czech Republic) -- Hron, Jan (203 Czech Republic) -- Hrušková, Lenka (203 Czech Republic, belonging to the institution) -- Kallista, Petr (203 Czech Republic) -- Königová, Martina (203 Czech Republic) -- Krninská, Růžena (203 Czech Republic) -- Macák, Tomáš (203 Czech Republic) -- Opekarová, Ludmila (203 Czech Republic, belonging to the institution) -- Oubrechtová, Marie (203 Czech Republic, belonging to the institution) -- Rolínek, Ladislav (203 Czech Republic) -- Sedlák, Jan (203 Czech Republic) -- Slabá, Marie (203 Czech Republic, belonging to the institution) -- Stehel, Vojtěch (203 Czech Republic, belonging to the institution) -- Straková, Jarmila (203 Czech Republic, belonging to the institution) -- Škodová Parmová, Dagmar (203 Czech Republic) -- Pártlová, Petra (203 Czech Republic) -- Tichá, Ivana (203 Czech Republic) -- Vaněček, Drahoš (203 Czech Republic) -- Vrchota, Jaroslav (203 Czech Republic) -- Zeman, Robert (203 Czech Republic, belonging to the institution)
Keywords in English: enterprise as a system; managerial functions in enterprise practice; strategic management; management of business processes; Performance Tuning in enterprise practice; financial management
Changed by: Věra Kostková, učo 6173. Changed: 4/4/2014 10:51. -
SLABÁ, Marie. Theoretical aspect of univerzity marketing. In Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně, 2013, p. nestránkováno, 7 pp. ISBN 978-80-7454-248-0.
Name in Czech: Teoretické aspekty marketingu vysokých škol
Economics. English. Czech Republic.
Keywords in English: Marketing; university; marketing mix; marketing mix tools
Changed by: Mgr. Václav Karas, učo 10752. Changed: 29/7/2013 10:14. -
SLABÁ, Marie. Vyhodnocení předvýzkumu klíčových skupin stakeholderů vysokých škol (Evaluation of Pre-Research of Key Stakeholder Groups of Universities). Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějoivcích, 2013, Neuveden, No 1, p. 140-157. ISSN 1802-503X.
Name (in English): Evaluation of Pre-Research of Key Stakeholder Groups of Universities
Economics. Czech. Czech Republic.
Keywords in English: stakeholder; stakeholder analysis; Stakeholder Circle Methodology; university; marketing communication
Changed by: Mgr. Václav Karas, učo 10752. Changed: 24/10/2013 14:06. -
SLABÁ, Marie. Analysis of stakeholders at public universities. In Modern and current trends in the public sector research. 2012. ISBN 978-80-210-5715-9.
Name in Czech: Analýza stakeholderů veřejných vysokých škol
Economics. English. Czech Republic.
Keywords in English: stakeholder, public university; analysis of stakeholders, basic groups of stakeholders of public universities
Type of participation: active participation (giving a lecture, organization, etc.)
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:15. -
SLABÁ, Marie. Analysis of stakeholders at Public Universities. In 16th International Conference on Modern and Current Trends in the Public Sector Research. 1. vyd. Brno: Masarykova univerzita, 2012, p. 269-277. ISBN 978-80-210-5822-4.
Name in Czech: Analýza stakeholderů na veřejných vysokých školách
RIV/75081431:_____/12:00000398 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: Stakeholder; public university; analysis of stakeholders; basic groups of stakeholders of public universities
Changed by: Mgr. Václav Karas, učo 10752. Changed: 13/4/2015 16:31. -
SLABÁ, Marie and Pavel ROUSEK. Development of tourism and marketing in tourism in the Czech republic. In Drive your knowledge be a scientist : 8th International Bata Conference for Ph.D. Students and Young Researchers : sborník příspěvků. 1.vyd. Zlín: Tomas Bata University in Zlín : Faculty of Management and Economics, 2012, p. nestránkováno, 8 pp. ISBN 978-80-7454-013-4.
Name in Czech: Vývoj turismu a marketing v oblasti turismu v České republice
Economics. English. Czech Republic.
Keywords in English: Tourism; capacity; occupancy; foreign currency expenses and incomes; marketing; marketing communication; internet; social networks; mobile technologies
Changed by: Mgr. Václav Karas, učo 10752. Changed: 11/2/2013 09:41. -
TIŠLEROVÁ, Kamila. Information Interaction in Terms of e-Commerce. In agle, T. (ed.) Proceedings of the 6th European Conference on Information Management and Evaluation. 2012, p. 307-12. ISBN 978-1-908272-65-2.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:26.
-
SLABÁ, Marie and Kamila ZELINKOVÁ. Kommunikationsmix der Hochschuleinrichtungen (Communication mix in higher education institutions). In Katedrový sborník 1/2012 – Odborný seminář katedry ekonomiky a managementu. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2012, p. 117-128. ISBN 978-80-7468-049-6.
Name in Czech: Komunikační mix vysokoškolských institucí
Name (in English): Communication mix in higher education institutions
Economics. German. Czech Republic.
Keywords in English: marketing; marketing communication; university; marketing communication mix
Changed by: Mgr. Václav Karas, učo 10752. Changed: 18/11/2014 07:55. -
ŠOLC, Ladislav. Lobbirovanije i korrupcija (Lobbying and corruption). In Stroitel‘stvo i nedvižimost‘: ekspertiza i ocenka : materialy 9-j meždunarodnoj konferencii. Praha - Moskva: EC Akademstrojnauka, 2012, p. 325-329. ISBN 978-5-9903774-1-7.
Name in Czech: Lobování a korupce
Name (in English): Lobbying and corruption
Economics. Russian. Czech Republic.
Keywords in English: lobby; corruption; group interests; the public; the media; state economy
Changed by: Věra Kostková, učo 6173. Changed: 25/1/2013 10:21. -
SLABÁ, Marie. Marketing : Studijní opora pro kombinované studium : Bakalářské studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2012, 145 pp. ISBN 978-80-7468-013-7.
Economics. Czech. Czech Republic.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:20. -
SLABÁ, Marie. Marketing as a tool of escalation of competitiveness of universities. In Šiška Vladislav. Konkurence : sborník příspěvků. Jihlava: Vysoká škola polytechnická Jihlava, 2012, p. 143-151. ISBN 978-80-87035-53-5.
Name in Czech: Marketing jako nástroj zvyšování konkurenceschopnosti vysokých škol
Economics. English. Czech Republic.
Keywords in English: marketing; marketing mix; communication mix; university
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:28. -
SLABÁ, Marie and Gabriela ŠVEJDOVÁ. Marketing management II : studijní opora pro kombinované studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2012, 132 pp. ISBN 978-80-87278-74-1.
Economics. Czech. Czech Republic.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:51. -
SLABÁ, Marie. Marketing models. In Hojdarová Marie, Hanáček Miroslav. Konference – Matematika v ekonomické praxi : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2012, p. 191-198. ISBN 978-80-87035-62-7.
Name in Czech: Marketingové modely
Economics. English. Czech Republic.
Keywords in English: marketing; marketing models; marketing mix Introduction
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:29. -
STUCHLÝ, Jaroslav. Marketingový výzkum : studijní opora pro kombinované studium : bakalářské studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická, 2012, 97 pp. ISBN 978-80-7468-022-9.
Economics. Czech. Czech Republic.
Changed by: Mgr. Václav Karas, učo 10752. Changed: 31/1/2013 14:14. -
STUCHLÝ, Jaroslav. Marketingový výzkum : studijní opora pro kombinované studium : bakalářské studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2012, 97 pp. ISBN 978-80-7468-022-9.
Economics. Czech. Czech Republic.
Changed by: Bc. Kamila Skubýová, učo 10569. Changed: 11/2/2015 13:04. -
SLABÁ, Marie. Nové trendy v cestovním ruchu a marketing cestovního ruchu (New trends in tourism and marketing of tourism). In Jaromír Rux; Jiří Šup. Aktuální problémy cestovního ruchu : Nové trendy a technologie v cestovním ruchu : sborník z mezinárodní konference. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2012, p. 229-234. ISBN 978-80-87035-56-6.
Name (in English): New trends in tourism and marketing of tourism
Economics. Czech. Czech Republic.
Keywords in English: Tourism; marketing; event marketing; Internet; Ecotourism; Dark Tourism; Couch surfing; Volunteer Tourism; ResponsibleTravel
Changed by: Mgr. Václav Karas, učo 10752. Changed: 5/11/2012 11:47. -
SLABÁ, Marie. Websites as an effective tool of marketing communication of universities. In Nové trendy 2012 : sborník příspěvků. 1. vyd. Znojmo: Soukromá vysoká škola ekonomická Znojmo s.r.o., 2012, p. 233-242. ISBN 978-80-87314-29-6.
Name in Czech: Webové stránky jako efektivní nástroj marketingové komunikace
Economics. English. Czech Republic.
Keywords in English: Marketing communication; universities; websites; internet
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:32. -
TIŠLEROVÁ, Kamila. What are the advantages of Internet shopping as perceived by customers? ACC Journal. 2012, 18 (2), p. 188–195. ISSN 1803-9782.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:10.
-
TIŠLEROVÁ, Kamila. Who Are the Customers Sharing Knowledge in Terms of Internet Shopping? In Cegarra, J. G. (ed.) Proceedings of the 13th European Conference on Knowledge Management. Spain, Academic Publishing: Universidad Politécnica de Cartagena, 2012, p. 1186-91. ISBN 978-1-908272-63-8.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:27.
-
ŠOLC, Ladislav. Zabota o ključevych klijentach v sfere prodaž i marketinga (Care of key customers in retail and marketing area). In Teoretičeskije i prikladnyje issledovanija social’no-ekonomičeskich sistem v uslovijach integracii Rossii v mirovuju ekonomiku : sbornik naučnych statej. Tjumen’: Tjumenskij gosudarstvennyj universitet, 2012, p. 311-315. ISBN 978-5-903725-58-8.
Name in Czech: Péče o klíčové zákazníky v prodeji a marketingu
Name (in English): Care of key customers in retail and marketing area
Economics. Russian. Russian Federation.
Keywords in English: key account manager; purchasing power; competition; differentiation; marketing; logistics; quality; statistic; retail; care; key customer; bookkeeping; goods
Changed by: Věra Kostková, učo 6173. Changed: 13/11/2012 11:18. -
SLABÁ, Marie and Vendula SIMOTOVÁ. Analýza stakeholderů malých a středních podniků (Analysis of stakeholders of small and medium enterprises). Logos polytechnikos. Jihlava: Vysoká škola polytechnická Jihlava, 2011, roč. 2, No 4, p. 65-75. ISSN 1804-3682.
Name (in English): Analysis of stakeholders of small and medium enterprises
Economics. Czech. Czech Republic.
Keywords in English: Stakeholder; small and medium enterprises; basic stakeholder groups; analysis of stakeholders
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:19. -
TIŠLEROVÁ, Kamila and Marta ŽAMBOCHOVÁ. Classification of individuals: willingness to start their own business based on franchise system. In Proceedings of APLIMAT conference. Technical University, Bratislava, 2011. ISBN 978-80-89313-52-5.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:30.
-
TIŠLEROVÁ, Kamila. Customers´ profitability: methodological approaches. In Kocourek, A. (ed.) Proceedings of the 10th International Conference Liberec Economic Forum 2011. Liberec, 2011, p. 497-506. ISBN 978-80-7372-755-0.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:31.
-
SLABÁ, Marie. Internet: Effective tool of marketing communication of universities. In Mezinárodní Baťova konference pro doktorandy a mladé vědecké pracovníky. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně, 2011, 12 pp. ISBN 978-80-7454-013-4.
Name in Czech: Internet: Efektivní nástroj marketingové komunikace vysokých škol
Economics. English. Czech Republic.
Keywords in English: marketing communication; electronic communication; Internet; university
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:33. -
SLABÁ, Marie. Marketing management I : studijní opora pro kombinované studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 156 pp. ISBN 978-80-87278-84-0.
Economics. Czech. Czech Republic.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:21. -
TIŠLEROVÁ, Kamila and Marta ŽAMBOCHOVÁ. Marketing segmentation of students willing to study abroad based on cluster analysis. World Academy of Science, Engineering and Technology. 2011, 7 (77), p. 795-799. ISSN 2010-376X.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:12.
-
ŠVEJDOVÁ, Gabriela. Marketingová komunikace a bezpečnost internetového platebního systému (Marketing Communication and Safety of Internet Playment System). In Manažérstvo bezpečnosti : zborník vedeckých prác. Košice: Vysoká škola bezpečnostného manažérstva v Košiciach, 2011, p. 240-245. ISBN 978-80-89282-43-2.
Name (in English): Marketing Communication and Safety of Internet Playment System
Economics. Czech. Slovakia.
Keywords in English: advertising campaign; effectiveness; electronic wallet; financial literacy; sklik; outsourcing; safety and security of personal data
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:53. -
TIŠLEROVÁ, Kamila. Measurement of customer knowledge value. In Proceedings of the 12th European Conference on Knowledge Management. 2011, p. 982-987. ISBN 978-1-908272-10-2.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:33.
-
VLK, Jiří. Použití prvků marketingového mixu (placement a promotion) ve stavebnictví podle typu podnikání. Část první - skupina výrobců stavebních hmot (Using of marketing mix elements (placement and promotion) in the construction industry by type of business. Part 1 - Group of manufacturers of building materials). Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, roč. 4, No 1, p. 245-255. ISSN 1802-503X.
Name (in English): Using of marketing mix elements (placement and promotion) in the construction industry by type of business. Part 1 - Group of manufacturers of building materials
Economics. Czech. Czech Republic.
Keywords in English: manufacturer of constructions materials; marketing mix; distribution channels (placement); target groups; communications channel (promotion); the incentive to purchase; the customer relationship management (CRM)
Changed by: Mgr. Michaela Votavová, učo 6769. Changed: 21/12/2011 12:02. -
SIMOTOVÁ, Vendula and Gabriela ŠVEJDOVÁ. Projekt I MANAGEMENT : studijní opora pro kombinované studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 61 pp. ISBN 978-80-87278-89-5.
Management, administration and clerical work. Czech. Czech Republic.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:53. -
ŠVEJDOVÁ, Gabriela. Projekt II Marketing : studijní opora pro kombinované studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 31 pp. ISBN 978-80-87278-83-3.
Economics. Czech. Czech Republic.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:53. -
SLABÁ, Marie. Stakeholder management a analýza stakeholderů jako efektivní nástroj zvyšování konkurenceschopnosti podniků a organizací (Stakeholder management and analysis of stakeholders as an effective tool of improvement of competitiveness of firms and organisations). 2011.
Name (in English): Stakeholder management and analysis of stakeholders as an effective tool of improvement of competitiveness of firms and organisations
Economics. Czech. Czech Republic.
Keywords in English: stakeholder; stakeholder management; stakeholder mapping; stakeholder analysis
Type of participation: active participation (giving a lecture, organization, etc.)
Changed by: Věra Kostková, učo 6173. Changed: 22/11/2011 14:49. -
ŠVEJDA, Gabriel and Gabriela ŠVEJDOVÁ. E-learning and IT Instruments in the Traditional Forms of Educatio in the Context of Czech Universities. In Vysoká škola jako facilitátor rozvoje společnosti a regionu. Kunovice: Evropský polytechnický institut, s.r.o., 2010, p. 321-326. ISBN 978-80-7314-202-5.
Pedagogy and education. English. Czech Republic.
Keywords in English: e-learning; IT; education; multimedia; LMS Moodle
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:50. -
SLABÁ, Marie. Marketing educational institutions - history and current situation in the present chaotic market environment. In Infusing Research and Knowledge in South-East Europe. Thessaloniki: South-East European Research Centre, 2010, p. 296-313. ISBN 978-960-9416-03-0.
Management, administration and clerical work. English. Greece.
Keywords in English: Marketing; marketing communication; educational institution; internet; turbulence
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:34. -
SLABÁ, Marie. Stakeholder Circle Methodology. In Míková Irena. Sborník příspěvků z vědecké konference doktorandů, studentů magisterského studia a mladých vědeckých pracovníků pořádané na Fakultě managementu VŠE. 1. vyd. Jindřichův Hradec: Oeconomica, 2010, p. 84-92. ISBN 978-80-245-1750-6.
Management, administration and clerical work. English. Czech Republic.
Keywords in English: Stakeholder; stakeholder management; stakeholder mapping; stakeholder analysis; Stakeholder Circle; marketing communication
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:35. -
TIŠLEROVÁ, Kamila. Marketing innovation – success and failure. In Proceedings of the 4th European Conference on Technology Management. University of the West Scotland, Glasgow, 2009. ISBN 1-903978-41-6.
Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:34.
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
Displayed: 22/8/2025 01:18