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    2018

    1. REKLAMA KOLEM NÁS POHLEDEM PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC)
      MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. REKLAMA KOLEM NÁS POHLEDEM PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 2, p. 91-103. ISSN 1339-3189.
      Name (in English): ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
      Czech. Slovakia.
      Keywords in English: advertising; advertising as a source of information; advertising saturation; irritation of the placement of advertising messages; full-time university and higher vocational school students; Czech Republic
      Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 17/4/2018 11:53.
      More: https://is.vstecb.cz/publication/43281/en

    2017

    1. APLIKACE STAKEHOLDER MANAGEMENTU A TEORIE STAKEHOLDER SALIENCE V MANAGEMENTU VYSOKÝCH ŠKOL (APLICATION OF STAKEHOLDER MANAGEMENT A STAKEHOLDER SALIENCE THEORY IN UNIVERSITY MANAGEMENT)
      SLABÁ, Marie. APLIKACE STAKEHOLDER MANAGEMENTU A TEORIE STAKEHOLDER SALIENCE V MANAGEMENTU VYSOKÝCH ŠKOL (APLICATION OF STAKEHOLDER MANAGEMENT A STAKEHOLDER SALIENCE THEORY IN UNIVERSITY MANAGEMENT). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 101-110. ISSN 1339-3189.
      Name (in English): APLICATION OF STAKEHOLDER MANAGEMENT A STAKEHOLDER SALIENCE THEORY IN UNIVERSITY MANAGEMENT
      Economics. Czech. Slovakia.
      Keywords in English: stakeholder theory; stakeholder salience theory; university management
      Reviewed: yes
      Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 18/4/2018 08:10.
      More: https://is.vstecb.cz/publication/39501/en
    2. EXTERNAL COMMUNICATION OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE REGION OF SOUTH BOHEMIA
      BŘEZINOVÁ, Monika and Marie SLABÁ. EXTERNAL COMMUNICATION OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE REGION OF SOUTH BOHEMIA. Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, Roč. piaty, číslo 3, p. 1-8, 9 pp. ISSN 1339-3189.
      Name in Czech: VNĚJŠÍ KOMUNIKACE MALÝCH A STŘEDNÍCH FIREM V JIHOČESKÉM REGIONU
      Economics. English. Slovakia.
      Keywords in English: Communication; SME; process; channels
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:21.
      More: https://is.vstecb.cz/publication/38423/en
    3. FAKTORY OVLIVŇUJÍCÍ ZÁKAZNICKOU LOAJALITU (FACTORS INFLUENCING CUSTOMERS LOYALTY)
      KUČERA, Lukáš. FAKTORY OVLIVŇUJÍCÍ ZÁKAZNICKOU LOAJALITU (FACTORS INFLUENCING CUSTOMERS LOYALTY). Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, Roč. piaty, číslo 3, p. 38-44. ISSN 1339-3189.
      Name (in English): FACTORS INFLUENCING CUSTOMERS LOYALTY
      Economics. Czech. Slovakia.
      Keywords in English: brand loyalty; brand; customer satisfaction
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:20.
      More: https://is.vstecb.cz/publication/38422/en
    4. INTERNÁ KOMUNIKÁCIA ČLENOV PROJEKTOVÝCH TÍMOV NA PRÍKLADE NADNÁRODNEJ SPOLOČNOSTI (INTERNAL COMMUNICATION OF PROJECT TEAM MEMBERS ON THE EXAMPLE OF A MULTINATIONAL COMPANY)
      WEBEROVÁ, Dagmar. INTERNÁ KOMUNIKÁCIA ČLENOV PROJEKTOVÝCH TÍMOV NA PRÍKLADE NADNÁRODNEJ SPOLOČNOSTI (INTERNAL COMMUNICATION OF PROJECT TEAM MEMBERS ON THE EXAMPLE OF A MULTINATIONAL COMPANY). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 75-83, 14 pp. ISSN 1339-3189.
      Name in Czech: INTERNÍ KOMUNIKACE ČLENŮ PROJEKTOVÝCH TÝMŮ NA PŘÍKLADU NADNÁRODNÍ SPOLEČNOSTI
      Name (in English): INTERNAL COMMUNICATION OF PROJECT TEAM MEMBERS ON THE EXAMPLE OF A MULTINATIONAL COMPANY
      Management, administration and clerical work. Slovak. Slovakia.
      Keywords in English: communication; communication barriers; cultural differences; project; international project team
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:03.
      More: https://is.vstecb.cz/publication/40463/en
    5. Komparace postoje firem A JEJICH ZÁKAZNÍKŮ K CSR AKTIVITÁM (comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY)
      SLABÁ, Marie. Komparace postoje firem A JEJICH ZÁKAZNÍKŮ K CSR AKTIVITÁM (comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY). Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, vol. 5, No 1, p. 105-112. ISSN 1339-3189.
      Name (in English): comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY
      Management, administration and clerical work. Czech. Slovakia.
      Keywords in English: Corporate Social Responsibility (CSR); CSR dimensions; customers
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 07:58.
      More: https://is.vstecb.cz/publication/37081/en
    6. KONTROVERZNÍ TÉMATA V REKLAMĚ Z POHLEDU PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC)
      MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. KONTROVERZNÍ TÉMATA V REKLAMĚ Z POHLEDU PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 12-23. ISSN 1339-3189.
      Name (in English): CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
      Economics. Czech. Slovakia.
      Keywords in English: advertising; controversial topics in advertising; full-time university and higher vocational school students; Czech Republic
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 07:40.
      More: https://is.vstecb.cz/publication/42043/en
    7. MARKETINGOVÁ KOMUNIKACE MINIPIVOVARŮ V ČR (MARKETING COMMUNICATION OF MICRO-BREWERYS IN CZECH REPUBLIC)
      BŘEZINOVÁ, Monika. MARKETINGOVÁ KOMUNIKACE MINIPIVOVARŮ V ČR (MARKETING COMMUNICATION OF MICRO-BREWERYS IN CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 24-29. ISSN 1339-3189.
      Name (in English): MARKETING COMMUNICATION OF MICRO-BREWERYS IN CZECH REPUBLIC
      Management, administration and clerical work. Czech. Slovakia.
      Keywords in English: Marketing communication; micro brewery; social networks; small and medium side companies
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 07:35.
      More: https://is.vstecb.cz/publication/40462/en
    8. PERSONIFIKACE PRODUKTU JAKO ZPŮSOB NAVÁZÁNÍ AUTENTIČTĚJŠÍHO VZTAHU SE ZÁKAZNÍKEM (PERSONIFICATION OF THE PRODUCT AS A WAY TO ESTABLISH MORE AUTHENTIC RELATIONSHIPS WITH CUSTOMERS)
      MARTÍŠKOVÁ, Petra. PERSONIFIKACE PRODUKTU JAKO ZPŮSOB NAVÁZÁNÍ AUTENTIČTĚJŠÍHO VZTAHU SE ZÁKAZNÍKEM (PERSONIFICATION OF THE PRODUCT AS A WAY TO ESTABLISH MORE AUTHENTIC RELATIONSHIPS WITH CUSTOMERS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 55-71. ISSN 1339-3189.
      Name (in English): PERSONIFICATION OF THE PRODUCT AS A WAY TO ESTABLISH MORE AUTHENTIC RELATIONSHIPS WITH CUSTOMERS
      Economics. Czech. Slovakia.
      Keywords in English: personification; marketing communication campaign; CRM; Facebook; YouTube; Instagram; Fidorka biscuit; Mondelez International
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:28.
      More: https://is.vstecb.cz/publication/40141/en
    9. POSTOJE MLADŠEJ GENERÁCIE ŽIEN K OSOBNÝM MOTOROVÝM VOZIDLÁM V ČESKEJ REPUBLIKE A RUSKEJ FEDERÁCII (THE ATTITUDES OF YOUNGER GENERATION OF WOMEN TOWARDS VEHICLES IN THE CZECH REPUBLIC AND THE RUSSIAN FEDERATION)
      WEBEROVÁ, Dagmar. POSTOJE MLADŠEJ GENERÁCIE ŽIEN K OSOBNÝM MOTOROVÝM VOZIDLÁM V ČESKEJ REPUBLIKE A RUSKEJ FEDERÁCII (THE ATTITUDES OF YOUNGER GENERATION OF WOMEN TOWARDS VEHICLES IN THE CZECH REPUBLIC AND THE RUSSIAN FEDERATION). Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, Roč. piaty, číslo 3, p. 147-154. ISSN 1339-3189.
      Name in Czech: POSTOJE MLADŠEJ GENERÁCIE ŽIEN K OSOBNÝM MOTOROVÝM VOZIDLÁM V ČESKEJ REPUBLIKE A RUSKEJ FEDERÁCII
      Name (in English): THE ATTITUDES OF YOUNGER GENERATION OF WOMEN TOWARDS VEHICLES IN THE CZECH REPUBLIC AND THE RUSSIAN FEDERATION
      Economics. Slovak. Slovakia.
      Keywords in English: attitudes; vehicles; women; single; married
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:19.
      More: https://is.vstecb.cz/publication/38424/en
    10. PREFERENCE STRAVOVÁNÍ SENIORŮ JAKO MOŽNÝ PRVEK ROZVOJE CESTOVNÍHO RUCHU (SENIORS‘ CATERING PREFERENCES AS AN ELEMENT OF TOURISM DEVELOPMENT)
      ŠVEC, Roman. PREFERENCE STRAVOVÁNÍ SENIORŮ JAKO MOŽNÝ PRVEK ROZVOJE CESTOVNÍHO RUCHU (SENIORS‘ CATERING PREFERENCES AS AN ELEMENT OF TOURISM DEVELOPMENT). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 112-127. ISSN 1339-3189.
      Name (in English): SENIORS‘ CATERING PREFERENCES AS AN ELEMENT OF TOURISM DEVELOPMENT
      Economics. Czech. Slovakia.
      Keywords in English: tourism; gastronomy; seniors; catering facilities; preferences.
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:02.
      More: https://is.vstecb.cz/publication/40163/en
    11. SELF-MARKETING A OSOBNÍ BRANDING JAKO NUTNÁ DOVEDNOST ABSOLVENTŮ VYSOKÝCH ŠKOL (SELF-MARKETING AND PERSONAL BRANDING AS NECESSARY SKILLS OF UNIVERSITY GRADUATES)
      HUMLEROVÁ, Veronika and Roman ŠVEC. SELF-MARKETING A OSOBNÍ BRANDING JAKO NUTNÁ DOVEDNOST ABSOLVENTŮ VYSOKÝCH ŠKOL (SELF-MARKETING AND PERSONAL BRANDING AS NECESSARY SKILLS OF UNIVERSITY GRADUATES). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 45-51. ISSN 1339-3189.
      Name (in English): SELF-MARKETING AND PERSONAL BRANDING AS NECESSARY SKILLS OF UNIVERSITY GRADUATES
      Economics. Czech. Slovakia.
      Keywords in English: self-marketing; personal branding; skills; university graduates
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 14:35.
      More: https://is.vstecb.cz/publication/41342/en
    12. SPOLEČENSKÁ ROLE REKLAMY OČIMA PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC)
      MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. SPOLEČENSKÁ ROLE REKLAMY OČIMA PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 72-85. ISSN 1339-3189.
      Name (in English): SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
      Economics. Czech. Slovakia.
      Keywords in English: advertising; social role of advertising; full time university and higher vocational school students; Czech Republic
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 14:33.
      More: https://is.vstecb.cz/publication/42082/en
    13. ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS)
      SLABÁ, Marie and Petra MARTÍŠKOVÁ. ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 113-121. ISSN 1339-3189.
      Name (in English): BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS
      Economics. Czech. Slovakia.
      Keywords in English: brand; promotion; Interbrand; BrandZ; Brand Finance Global 500
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 12:54.
      More: https://is.vstecb.cz/publication/42081/en

    2016

    1. Marketing Strategy for Effective Customer Relationship Management (Marketingová strategie pro efektivní řízení vztahů se zákazníky)
      TIŠLEROVÁ, Kamila. Marketing Strategy for Effective Customer Relationship Management (Marketingová strategie pro efektivní řízení vztahů se zákazníky). In Khalid S. Soliman. Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016. Norristown (USA): International Business Information Management Association, IBIMA, 2016, p. 875-879. ISBN 978-0-9860419-6-9.
      Name (in English): Marketingová strategie pro efektivní řízení vztahů se zákazníky
      RIV/75081431:_____/16:00000806 Proceedings paper. Management, administration and clerical work. English. United States of America.
      Tišlerová, Kamila (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: CRM; marketing strategy; customer; efficiency; competitive advantage
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 22/9/2016 08:38.
      More: https://is.vstecb.cz/publication/34082/en
    2. Methodological Approaches to Customer Satisfaction Measurement
      TIŠLEROVÁ, Kamila. Methodological Approaches to Customer Satisfaction Measurement. In Khalid S. Soliman. Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016. Norristown (USA): International Business Information Management Association, IBIMA, 2016, p. 880-887. ISBN 978-0-9860419-6-9.
      Name in Czech: Metodické přístupy k měření spokojenosti zákazníků
      RIV/75081431:_____/16:00000807 Proceedings paper. Management, administration and clerical work. English. United States of America.
      Tišlerová, Kamila (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: customer satisfaction; satisfaction measurement; academic sphere
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 22/9/2016 08:45.
      More: https://is.vstecb.cz/publication/34083/en
    3. SPOKOJENOST ZÁKAZNÍKŮ S KVALITOU SLUŽEB V DOPRAVNÍM PODNIKU JIHOTRANS (CUSTOMER SATISFACTION WITH THE QUALITY OF SERVICES IN THE TRANSPORT COMPANY JIHOTRANS)
      STUCHLÝ, Jaroslav, Ladislav ŠOLC and Iveta KMECOVÁ. SPOKOJENOST ZÁKAZNÍKŮ S KVALITOU SLUŽEB V DOPRAVNÍM PODNIKU JIHOTRANS (CUSTOMER SATISFACTION WITH THE QUALITY OF SERVICES IN THE TRANSPORT COMPANY JIHOTRANS). Logos polytechnikos. Jihlava: Vysoká škola polytechnická Jihlava, 2016, ročník 7, No 3, p. 297-320. ISSN 1804-3682.
      Name (in English): CUSTOMER SATISFACTION WITH THE QUALITY OF SERVICES IN THE TRANSPORT COMPANY JIHOTRANS
      RIV/75081431:_____/16:00000869 Article in a journal. Economics. Czech. Czech Republic.
      Stuchlý, Jaroslav (203 Czech Republic, belonging to the institution) -- Šolc, Ladislav (203 Czech Republic, belonging to the institution) -- Kmecová, Iveta (703 Slovakia, belonging to the institution)
      Keywords in English: transport company; marketing research; quality of services; price for the quality; customer satisfaction; data analysis; competitiveness; quality control; survey; descriptive and inductive statistics
      Changed by: Hana Dlouhá, učo 19800. Changed: 4/1/2017 13:15.
      More: https://is.vstecb.cz/publication/35081/en
    4. STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY
      SLABÁ, Marie. STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY. Online. In Tomáš Löster, Tomáš Pavelka. The 8th International Days of Statistics and Economis. Neuveden: Melandrium, 2016, p. 1366-1374. ISBN 978-80-87990-02-5.
      Name in Czech: Matice stakeholder power-interest a stakeholder-responsibility ve společenské odpovědnosti firem
      RIV/75081431:_____/16:00000826 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: corporate social responsibility; stakeholder; stakeholder-responsibility matrix; stakeholder power-interest matrix
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 27/10/2016 10:35.
      More: https://is.vstecb.cz/publication/34461/en
    5. Stakeholder profile and stakeholder mapping of SMEs
      SLABÁ, Marie. Stakeholder profile and stakeholder mapping of SMEs. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2016, Vol. 9, No 1, p. 124-139. ISSN 1805-9112.
      Name in Czech: Stakeholder profil a mapování stakeholderů malých a středních podniků
      RIV/75081431:_____/16:00000685 Article in a journal. Economics. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: stakeholder; stakeholder identification; stakeholder profile; stakeholder prioritisation; stakeholder mapping
      Changed by: Věra Kostková, učo 6173. Changed: 21/7/2016 10:39.
      More: https://is.vstecb.cz/publication/32721/en

    2015

    1. Advertising in Chinese Markets
      SLABÁ, Marie. Advertising in Chinese Markets. Online. In Khalid S. Soliman. Proceedings of the 26th International Business Information Management Association Conference. 1st ed. Norristown: International Business Information Management Association (IBIMA), 2015, p. 941-951. ISBN 978-0-9860419-5-2.
      Name in Czech: Reklama na čínských trzích
      RIV/75081431:_____/15:00001226 Proceedings paper. English. United States of America.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: advertising; media; marketing communication; Chinese markets
      Type of proceedings: post-proceedings
      Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 4/4/2018 10:41.
      More: https://is.vstecb.cz/publication/43601/en
    2. Analysis of development of the most valuable brands in the world and the most valuable brands in China
      SLABÁ, Marie and Hudečková QI. Analysis of development of the most valuable brands in the world and the most valuable brands in China. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, roč. 8, No 1, p. 49-59. ISSN 1805-9112.
      Name in Czech: Analýza vývoje nejhodnotnějších značek světa a nejhodnotnějších značek v Číně
      RIV/75081431:_____/15:00000491 Article in a journal. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution) -- Qi, Hudečková (156 China)
      Keywords in English: brand; brand value; Brandz
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 2/7/2015 08:32.
      More: https://is.vstecb.cz/publication/28244/en
    3. Customer-centric Approach in Terms of Online Marketing
      TIŠLEROVÁ, Kamila. Customer-centric Approach in Terms of Online Marketing. Online. In Soliman, KS. 26th International-Business-Information-Management-Association Conference Location. 1. vyd. Norristown (USA): INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA, 2015, p. 2730-2738. ISBN 978-0-9860419-5-2.
      Name in Czech: Zákaznicky orientovaný přístup v podmínkách online marketingu
      RIV/75081431:_____/15:00000591 Proceedings paper. Management, administration and clerical work. English. United States of America.
      Tišlerová, Kamila (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Customer-centric approach; Internet shopping; Customers' preferences; Perceived value; Segmentation
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 26/2/2016 13:56.
      More: https://is.vstecb.cz/publication/31382/en
    4. Marketing strategy of SME´s operating in civil engineering
      TIŠLEROVÁ, Kamila. Marketing strategy of SME´s operating in civil engineering. In Innovative Economic Symposium 2015. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, p. 85-92. ISSN 2464-6369.
      Name in Czech: Marketinová strategie malých a středních podniků ve stavebnictví
      Management, administration and clerical work. English. Czech Republic.
      Keywords in English: SME; Marketing strategy; Civil Engineering; Competition Advantage; Partnering; Education in Marketing; Marketing Competences
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 4/2/2016 10:33.
      More: https://is.vstecb.cz/publication/30803/en
    5. Multidimensional maps in Stakeholder Circle Methodology: case study in the tertiary education in the Czech Republic
      SLABÁ, Marie. Multidimensional maps in Stakeholder Circle Methodology: case study in the tertiary education in the Czech Republic. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth. 1. vydání. Norristown, USA: International Business Information Management Association (IBIMA), 2015, p. 557-564. ISBN 978-0-9860419-4-5.
      Name in Czech: Multidimenzionální mapy v Stakeholder Circle Methodology: case study terciárního vzdělávání v České republice
      RIV/75081431:_____/15:00001012 Proceedings paper. Management, administration and clerical work. English. Netherlands.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Stakeholder Circle Methodology; stakeholder; multidimensional maps; stakeholders visualization
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 27/4/2017 16:47.
      More: https://is.vstecb.cz/publication/37221/en
    6. Perceived advantages and disadvantages of Internet Shopping
      TIŠLEROVÁ, Kamila. Perceived advantages and disadvantages of Internet Shopping. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, roč. 8, No 2, p. 125-135. ISSN 1805-9112.
      Name in Czech: Vnímané výhody a nevýhody nakupování prostřednictvím internetu
      RIV/75081431:_____/15:00000576 Article in a journal. Economics. English. Czech Republic.
      Tišlerová, Kamila (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Internet shopping; e-commerce; value-creation; segmentation; perceived advantages
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 17/2/2016 11:23.
      More: https://is.vstecb.cz/publication/31201/en
    7. Segmentace kupujících podle vnímané hodnoty v podmínkách e-commerce
      TIŠLEROVÁ, Kamila. Segmentace kupujících podle vnímané hodnoty v podmínkách e-commerce. Ekonomické listy. 2015, 6(1), 14-33. ISSN 1804-4166.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:09.
      More: https://is.vstecb.cz/publication/28902/en
    8. Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization
      SLABÁ, Marie. Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization. Review of Economic Perspectives. Berlín: De Gruyter Open Ltd, 2015, vol 15., No 3, p. 305-326. ISSN 1213-2446. Available from: https://dx.doi.org/10.1515/revecp-2015-0022.
      Name in Czech: Skupiny stakeholderů veřejných a soukromých škol v České republice - identifikace, kategorizace a prioritizace
      RIV/75081431:_____/15:00000544 Article in a journal. Management, administration and clerical work. English. Germany.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: stakeholder; stakeholder group; stakeholder management; university
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 16/11/2015 11:36.
      More: https://is.vstecb.cz/publication/30021/en
    9. Značky a český zákazník (The brands and Czech customer)
      ŠTARCHOŇ, Peter, Martina JUŘÍKOVÁ, Olga JURÁŠKOVÁ, Dagmar WEBEROVÁ, Josef KOCOUREK, Lenka LIŽBETINOVÁ, Lucia VILČEKOVÁ and Kristýna KOVÁŘOVÁ. Značky a český zákazník (The brands and Czech customer). 1. vydání. Zlín: VeRBum, 2015, 104 pp. ISBN 978-80-87500-76-7.
      Name (in English): The brands and Czech customer
      RIV/75081431:_____/15:00000687 Book on a specialized topic. Economics. Czech. Czech Republic.
      Štarchoň, Peter (703 Slovakia) -- Juříková, Martina (203 Czech Republic) -- Jurášková, Olga (203 Czech Republic) -- Weberová, Dagmar (703 Slovakia, belonging to the institution) -- Kocourek, Josef (203 Czech Republic) -- Ližbetinová, Lenka (703 Slovakia, belonging to the institution) -- Vilčeková, Lucia (703 Slovakia) -- Kovářová, Kristýna (203 Czech Republic)
      Keywords in English: brand; customer; domestic product; marketing
      Changed by: Věra Kostková, učo 6173. Changed: 21/7/2016 09:27.
      More: https://is.vstecb.cz/publication/32744/en

    2014

    1. Analýza webových stran vybraného hotelu v českých budějovicích – případová studie (Analysis of websites of selected hotel in české budějovice – Case study)
      SLABÁ, Marie. Analýza webových stran vybraného hotelu v českých budějovicích – případová studie (Analysis of websites of selected hotel in české budějovice – Case study). In Nové trendy v gastronomii, hotelnictví a cestovním ruchu : sborník příspěvků. 1. vyd. Brno: Vysoká škola obchodní a hotelová Brno, 2014, p. 195-203. ISBN 978-80-87300-56-5.
      Name (in English): Analysis of websites of selected hotel in české budějovice – Case study
      Economics. Czech. Czech Republic.
      Keywords in English: Marketing; marketing communication; websites; hotel; internet; social network
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 23/6/2014 08:14.
      More: https://is.vstecb.cz/publication/24241/en
    2. Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol)
      SLABÁ, Marie and Roman FIALA. Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol). In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita, 2014, p. 318-325. ISBN 978-80-210-6611-3.
      Name (in English): Využití matice power-interest a matice influence-attitude při mapování stakeholderů výsokých škol
      RIV/75081431:_____/14:00000945 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, belonging to the institution) -- Fiala, Roman (203 Czech Republic)
      Keywords in English: Stakeholder mapping; stakeholder; power-interest matrix; influence-attitude matrix
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 21/2/2017 11:04.
      More: https://is.vstecb.cz/publication/36061/en
    3. Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities
      SLABÁ, Marie. Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities. In Dagmar Špalková, Lenka Matějová. Current Trends in Public Sector Research : proceedings of the 18th international conference. Brno: Masarykova univerzita, 2014, p. 327-334. ISBN 978-80-210-6611-3.
      Name in Czech: Možnosti aplikace Stakeholder Circle Methodology v marketingové komunikaci vysokých škol
      RIV/75081431:_____/14:00000944 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Urgency; Stakeholder Circle Methodology; university; stakeholder; prioritization
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 20/2/2017 14:36.
      More: https://is.vstecb.cz/publication/36041/en
    4. IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES
      SLABÁ, Marie, Peter ŠTARCHOŇ and Ivan JÁČ. IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES. E+M Ekonomie a Management. Liberec: Technická univerzita v Liberci, 2014, vol. 2014, No 4, p. 101-110. ISSN 1212-3609.
      Name in Czech: Identifikace a prioritizace klíčových skupin stakeholderů v marketingové komunikaci vysokých škol
      RIV/75081431:_____/14:00000654 Article in a journal. Economics. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, belonging to the institution) -- Štarchoň, Peter (703 Slovakia) -- Jáč, Ivan (203 Czech Republic)
      Keywords in English: Stakeholder; stakeholder circle methodology; stakeholder index; stakeholder identification; stakeholder prioritization
      Changed by: Hana Dlouhá, učo 19800. Changed: 26/5/2016 13:29.
      More: https://is.vstecb.cz/publication/32321/en
    5. Rodová príslušnosť a postoje slovenských spotrebiteľov voči značke (Gender and Attitudes of Slovak Consumers towards the Brand)
      ŠTARCHOŇ, Peter and Dagmar WEBEROVÁ. Rodová príslušnosť a postoje slovenských spotrebiteľov voči značke (Gender and Attitudes of Slovak Consumers towards the Brand). Marketing Science and inspirations. Bratislava: Univerzita Komenského v Bratislave, 2014, roč. 9, No 4, p. 36-42. ISSN 1338-7944.
      Name in Czech: Rodová příslušnost a postoje slovenských spotřebitelů vůči značce
      Name (in English): Gender and Attitudes of Slovak Consumers towards the Brand
      Economics. Slovak. Slovakia.
      Keywords in English: gender; Slovak consumers; brand; country of origin
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 10/2/2015 15:03.
      More: https://is.vstecb.cz/publication/26421/en
    6. STAKEHOLDER ANALYSIS OF SMALL AND MEDIUM-SIZED ENTERPRISES
      SLABÁ, Marie. STAKEHOLDER ANALYSIS OF SMALL AND MEDIUM-SIZED ENTERPRISES. Online. In Pavel Jedlička. The International Conference Hradec Economic Days 2014. 1. vydání. Hradec Králové: Gaudeamus, 2014, p. 277-283. ISBN 978-80-7435-370-3.
      Name in Czech: Analýza stakeholderů malých a středních podniků
      RIV/75081431:_____/14:00001018 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: small and medium-sized enterprises; stakeholder; stakeholder analysis; stakeholder prioritisation; stakeholder identification
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 11/5/2017 08:43.
      More: https://is.vstecb.cz/publication/37341/en
    7. Vliv ekonomické krize na hotelnictví v České republice (Impact of economic crisis on hotel industry in the Czech Republic)
      SLABÁ, Marie. Vliv ekonomické krize na hotelnictví v České republice (Impact of economic crisis on hotel industry in the Czech Republic). In Nové trendy v gastronomii, hotelnictví a cestovním ruchu : sborník příspěvků. 1. vyd. Brno: Vysoká škola obchodní a hotelová Brno, 2014, p. 204-211. ISBN 978-80-87300-56-5.
      Name (in English): Impact of economic crisis on hotel industry in the Czech Republic
      Economics. Czech. Czech Republic.
      Keywords in English: Tourism, hotel; net use of beds; use of rooms; economic crisis; marketing
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 23/6/2014 08:14.
      More: https://is.vstecb.cz/publication/24242/en

    2013

    1. Analysis of usage of subsidies from LFA and SAPS scheme
      SLABÁ, Marie. Analysis of usage of subsidies from LFA and SAPS scheme. In Rojík Stanislav. Konkurence : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2013, p. 239-250. ISBN 978-80-87035-73-3.
      Name in Czech: Analýza využití dotací dotačního programu LFA a SAPS
      Economics. English. Czech Republic.
      Keywords in English: agriculture sector; subsidies; Less Favoured Areas Scheme; Single Area Payment Scheme
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/5/2014 09:34.
      More: https://is.vstecb.cz/publication/21426/en
    2. Analýza stakeholderů v bankovním sektoru (Stakeholder analysis in the bank sector)
      SLABÁ, Marie. Analýza stakeholderů v bankovním sektoru (Stakeholder analysis in the bank sector). Online. In FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS. 1. vyd. Ostrava: VŠB - Technical University Ostrava, 2013, p. 817-826. ISBN 978-80-248-3172-5.
      Name (in English): Stakeholder analysis in the bank sector
      RIV/75081431:_____/13:00000462 Proceedings paper. Management, administration and clerical work. Czech. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Stakeholder; stakeholder identification; stakeholder prioritisation; Stakeholder Index; Stakeholder Circle Methodology
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 13/4/2015 16:27.
      More: https://is.vstecb.cz/publication/27061/en
    3. Argentina’s financial crisis
      SLABÁ, Marie. Argentina’s financial crisis. In Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně, 2013, p. nestránkováno, 12 pp. ISBN 978-80-7454-248-0.
      Name in Czech: Argentinská finanční krize
      Economics. English. Czech Republic.
      Keywords in English: Argentina’s financial crisis; inflation; GDP; currency board
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 29/7/2013 10:13.
      More: https://is.vstecb.cz/publication/21483/en
    4. Business plán : studijní skripta
      SLABÁ, Marie. Business plán : studijní skripta. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2013, 180 pp. ISBN 978-80-7468-062-5.
      Economics. Czech. Czech Republic.
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/5/2014 11:22.
      More: https://is.vstecb.cz/publication/22843/en
    5. Evaluation of selected universities websites
      SLABÁ, Marie. Evaluation of selected universities websites. In Rojík Stanislav. Konkurence : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2013, p. 251-262. ISBN 978-80-87035-73-3.
      Name in Czech: Hodnocení webových stran vybraných vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: university; marketing communication; internet; websites evaluation
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/5/2014 14:48.
      More: https://is.vstecb.cz/publication/21425/en
    6. Modeling Company Output as a Function of Its Major Inputs
      FIALA, Roman, Jana BORŮVKOVÁ and Marie SLABÁ. Modeling Company Output as a Function of Its Major Inputs. Online. In Čulík, M. FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS. 1. vyd. Ostrava: VSB-TECH UNIV OSTRAVA, 2013, p. 156-161. ISBN 978-80-248-3172-5.
      Name in Czech: Modelování výstupů společnosti jako funkce jejích hlavních vstupů
      RIV/75081431:_____/13:00000464 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Fiala, Roman (203 Czech Republic, guarantor) -- Borůvková, Jana (203 Czech Republic) -- Slabá, Marie (203 Czech Republic, belonging to the institution)
      Keywords in English: intangible assets; tangible fixed assets; staff costs; return on assets; return on equity; return on sales; multiple regression; Cobb-Douglas production function
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 15/4/2015 10:17.
      More: https://is.vstecb.cz/publication/27221/en
    7. Nový přístup k strategii marketingové komunikace s využitím metodiky stakeholder circle (New Approach to Marketing Communication Strategy with Utilization of Stakeholder Circle Methodology)
      SLABÁ, Marie and Marie HESKOVÁ. Nový přístup k strategii marketingové komunikace s využitím metodiky stakeholder circle (New Approach to Marketing Communication Strategy with Utilization of Stakeholder Circle Methodology). AUSPICIA: recenzovaný časopis pro otázky společenských věd. České Budějovice: VŠERS, 2013, Neuveden, No 2, p. 58-65. ISSN 1214-4967.
      Name (in English): New Approach to Marketing Communication Strategy with Utilization of Stakeholder Circle Methodology
      Economics. Czech. Czech Republic.
      Keywords in English: marketing communication; Stakeholder Circle Methodology;marketing communication strategy
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 6/11/2014 11:34.
      More: https://is.vstecb.cz/publication/25281/en
    8. Obchodní podnikání ve 21. století (Trade Business in the 21st Century)
      MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4.
      Name (in English): Trade Business in the 21st Century
      RIV/75081431:_____/13:00000341 Textbook. Economics. Czech. Czech Republic.
      Mulačová, Věra (203 Czech Republic, guarantor, belonging to the institution) -- Mulač, Petr (203 Czech Republic, belonging to the institution) -- Bednářová, Petra (203 Czech Republic, belonging to the institution) -- Kučera, Lukáš (203 Czech Republic, belonging to the institution) -- Simotová, Vendula (203 Czech Republic, belonging to the institution) -- Slabá, Marie (203 Czech Republic, belonging to the institution)
      Keywords in English: trade business; retail; wholesale; international trade; consumer behaviour
      Reviewed: yes
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 3/4/2014 14:17.
      More: https://is.vstecb.cz/publication/21538/en
    9. Podnikové řízení (Enterprise management)
      VÁCHAL, Jan, Marek VOCHOZKA, Hana DOLEŽALOVÁ, Zita DRÁBKOVÁ, Ivana FALTOVÁ LEITMANOVÁ, Jan HRON, Lenka HRUŠKOVÁ, Petr KALLISTA, Martina KÖNIGOVÁ, Růžena KRNINSKÁ, Tomáš MACÁK, Ludmila OPEKAROVÁ, Marie OUBRECHTOVÁ, Ladislav ROLÍNEK, Jan SEDLÁK, Marie SLABÁ, Vojtěch STEHEL, Jarmila STRAKOVÁ, Dagmar ŠKODOVÁ PARMOVÁ, Petra PÁRTLOVÁ, Ivana TICHÁ, Drahoš VANĚČEK, Jaroslav VRCHOTA and Robert ZEMAN. Podnikové řízení (Enterprise management). 1. vyd. Praha: Grada Publishing, 2013, 688 pp. Finanční řízení. ISBN 978-80-247-4642-5.
      Name (in English): Enterprise management
      RIV/75081431:_____/13:00000347 Textbook. Management, administration and clerical work. Czech. Czech Republic.
      Váchal, Jan (203 Czech Republic, guarantor, belonging to the institution) -- Vochozka, Marek (203 Czech Republic, belonging to the institution) -- Doležalová, Hana (203 Czech Republic) -- Drábková, Zita (203 Czech Republic) -- Faltová Leitmanová, Ivana (203 Czech Republic) -- Hron, Jan (203 Czech Republic) -- Hrušková, Lenka (203 Czech Republic, belonging to the institution) -- Kallista, Petr (203 Czech Republic) -- Königová, Martina (203 Czech Republic) -- Krninská, Růžena (203 Czech Republic) -- Macák, Tomáš (203 Czech Republic) -- Opekarová, Ludmila (203 Czech Republic, belonging to the institution) -- Oubrechtová, Marie (203 Czech Republic, belonging to the institution) -- Rolínek, Ladislav (203 Czech Republic) -- Sedlák, Jan (203 Czech Republic) -- Slabá, Marie (203 Czech Republic, belonging to the institution) -- Stehel, Vojtěch (203 Czech Republic, belonging to the institution) -- Straková, Jarmila (203 Czech Republic, belonging to the institution) -- Škodová Parmová, Dagmar (203 Czech Republic) -- Pártlová, Petra (203 Czech Republic) -- Tichá, Ivana (203 Czech Republic) -- Vaněček, Drahoš (203 Czech Republic) -- Vrchota, Jaroslav (203 Czech Republic) -- Zeman, Robert (203 Czech Republic, belonging to the institution)
      Keywords in English: enterprise as a system; managerial functions in enterprise practice; strategic management; management of business processes; Performance Tuning in enterprise practice; financial management
      Changed by: Věra Kostková, učo 6173. Changed: 4/4/2014 10:51.
      More: https://is.vstecb.cz/publication/21861/en
    10. Theoretical aspect of univerzity marketing
      SLABÁ, Marie. Theoretical aspect of univerzity marketing. In Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně, 2013, p. nestránkováno, 7 pp. ISBN 978-80-7454-248-0.
      Name in Czech: Teoretické aspekty marketingu vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: Marketing; university; marketing mix; marketing mix tools
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 29/7/2013 10:14.
      More: https://is.vstecb.cz/publication/21484/en
    11. Vyhodnocení předvýzkumu klíčových skupin stakeholderů vysokých škol (Evaluation of Pre-Research of Key Stakeholder Groups of Universities)
      SLABÁ, Marie. Vyhodnocení předvýzkumu klíčových skupin stakeholderů vysokých škol (Evaluation of Pre-Research of Key Stakeholder Groups of Universities). Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějoivcích, 2013, Neuveden, No 1, p. 140-157. ISSN 1802-503X.
      Name (in English): Evaluation of Pre-Research of Key Stakeholder Groups of Universities
      Economics. Czech. Czech Republic.
      Keywords in English: stakeholder; stakeholder analysis; Stakeholder Circle Methodology; university; marketing communication
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 24/10/2013 14:06.
      More: https://is.vstecb.cz/publication/22188/en

    2012

    1. Analysis of stakeholders at public universities
      SLABÁ, Marie. Analysis of stakeholders at public universities. In Modern and current trends in the public sector research. 2012. ISBN 978-80-210-5715-9.
      Name in Czech: Analýza stakeholderů veřejných vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: stakeholder, public university; analysis of stakeholders, basic groups of stakeholders of public universities
      Type of participation: active participation (giving a lecture, organization, etc.)
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:15.
      More: https://is.vstecb.cz/publication/18224/en
    2. Analysis of stakeholders at Public Universities
      SLABÁ, Marie. Analysis of stakeholders at Public Universities. In 16th International Conference on Modern and Current Trends in the Public Sector Research. 1. vyd. Brno: Masarykova univerzita, 2012, p. 269-277. ISBN 978-80-210-5822-4.
      Name in Czech: Analýza stakeholderů na veřejných vysokých školách
      RIV/75081431:_____/12:00000398 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Stakeholder; public university; analysis of stakeholders; basic groups of stakeholders of public universities
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 13/4/2015 16:31.
      More: https://is.vstecb.cz/publication/24542/en
    3. Development of tourism and marketing in tourism in the Czech republic
      SLABÁ, Marie and Pavel ROUSEK. Development of tourism and marketing in tourism in the Czech republic. In Drive your knowledge be a scientist : 8th International Bata Conference for Ph.D. Students and Young Researchers : sborník příspěvků. 1.vyd. Zlín: Tomas Bata University in Zlín : Faculty of Management and Economics, 2012, p. nestránkováno, 8 pp. ISBN 978-80-7454-013-4.
      Name in Czech: Vývoj turismu a marketing v oblasti turismu v České republice
      Economics. English. Czech Republic.
      Keywords in English: Tourism; capacity; occupancy; foreign currency expenses and incomes; marketing; marketing communication; internet; social networks; mobile technologies
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 11/2/2013 09:41.
      More: https://is.vstecb.cz/publication/20363/en
    4. Information Interaction in Terms of e-Commerce
      TIŠLEROVÁ, Kamila. Information Interaction in Terms of e-Commerce. In agle, T. (ed.) Proceedings of the 6th European Conference on Information Management and Evaluation. 2012, p. 307-12. ISBN 978-1-908272-65-2.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:26.
      More: https://is.vstecb.cz/publication/28908/en
    5. Kommunikationsmix der Hochschuleinrichtungen (Communication mix in higher education institutions)
      SLABÁ, Marie and Kamila ZELINKOVÁ. Kommunikationsmix der Hochschuleinrichtungen (Communication mix in higher education institutions). In Katedrový sborník 1/2012 – Odborný seminář katedry ekonomiky a managementu. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2012, p. 117-128. ISBN 978-80-7468-049-6.
      Name in Czech: Komunikační mix vysokoškolských institucí
      Name (in English): Communication mix in higher education institutions
      Economics. German. Czech Republic.
      Keywords in English: marketing; marketing communication; university; marketing communication mix
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 18/11/2014 07:55.
      More: https://is.vstecb.cz/publication/19866/en
    6. Lobbirovanije i korrupcija (Lobbying and corruption)
      ŠOLC, Ladislav. Lobbirovanije i korrupcija (Lobbying and corruption). In Stroitel‘stvo i nedvižimost‘: ekspertiza i ocenka : materialy 9-j meždunarodnoj konferencii. Praha - Moskva: EC Akademstrojnauka, 2012, p. 325-329. ISBN 978-5-9903774-1-7.
      Name in Czech: Lobování a korupce
      Name (in English): Lobbying and corruption
      Economics. Russian. Czech Republic.
      Keywords in English: lobby; corruption; group interests; the public; the media; state economy
      Changed by: Věra Kostková, učo 6173. Changed: 25/1/2013 10:21.
      More: https://is.vstecb.cz/publication/18907/en
    7. Marketing : Studijní opora pro kombinované studium : Bakalářské studium
      SLABÁ, Marie. Marketing : Studijní opora pro kombinované studium : Bakalářské studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2012, 145 pp. ISBN 978-80-7468-013-7.
      Economics. Czech. Czech Republic.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:20.
      More: https://is.vstecb.cz/publication/19064/en
    8. Marketing as a tool of escalation of competitiveness of universities
      SLABÁ, Marie. Marketing as a tool of escalation of competitiveness of universities. In Šiška Vladislav. Konkurence : sborník příspěvků. Jihlava: Vysoká škola polytechnická Jihlava, 2012, p. 143-151. ISBN 978-80-87035-53-5.
      Name in Czech: Marketing jako nástroj zvyšování konkurenceschopnosti vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: marketing; marketing mix; communication mix; university
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:28.
      More: https://is.vstecb.cz/publication/19642/en
    9. Marketing management II : studijní opora pro kombinované studium
      SLABÁ, Marie and Gabriela ŠVEJDOVÁ. Marketing management II : studijní opora pro kombinované studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2012, 132 pp. ISBN 978-80-87278-74-1.
      Economics. Czech. Czech Republic.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:51.
      More: https://is.vstecb.cz/publication/17881/en
    10. Marketing models
      SLABÁ, Marie. Marketing models. In Hojdarová Marie, Hanáček Miroslav. Konference – Matematika v ekonomické praxi : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2012, p. 191-198. ISBN 978-80-87035-62-7.
      Name in Czech: Marketingové modely
      Economics. English. Czech Republic.
      Keywords in English: marketing; marketing models; marketing mix Introduction
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:29.
      More: https://is.vstecb.cz/publication/20621/en
    11. Marketingový výzkum : studijní opora pro kombinované studium : bakalářské studium
      STUCHLÝ, Jaroslav. Marketingový výzkum : studijní opora pro kombinované studium : bakalářské studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická, 2012, 97 pp. ISBN 978-80-7468-022-9.
      Economics. Czech. Czech Republic.
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 31/1/2013 14:14.
      More: https://is.vstecb.cz/publication/19465/en
    12. Marketingový výzkum : studijní opora pro kombinované studium : bakalářské studium
      STUCHLÝ, Jaroslav. Marketingový výzkum : studijní opora pro kombinované studium : bakalářské studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2012, 97 pp. ISBN 978-80-7468-022-9.
      Economics. Czech. Czech Republic.
      Changed by: Bc. Kamila Skubýová, učo 10569. Changed: 11/2/2015 13:04.
      More: https://is.vstecb.cz/publication/18341/en
    13. Nové trendy v cestovním ruchu a marketing cestovního ruchu (New trends in tourism and marketing of tourism)
      SLABÁ, Marie. Nové trendy v cestovním ruchu a marketing cestovního ruchu (New trends in tourism and marketing of tourism). In Jaromír Rux; Jiří Šup. Aktuální problémy cestovního ruchu : Nové trendy a technologie v cestovním ruchu : sborník z mezinárodní konference. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2012, p. 229-234. ISBN 978-80-87035-56-6.
      Name (in English): New trends in tourism and marketing of tourism
      Economics. Czech. Czech Republic.
      Keywords in English: Tourism; marketing; event marketing; Internet; Ecotourism; Dark Tourism; Couch surfing; Volunteer Tourism; ResponsibleTravel
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 5/11/2012 11:47.
      More: https://is.vstecb.cz/publication/19383/en
    14. Websites as an effective tool of marketing communication of universities
      SLABÁ, Marie. Websites as an effective tool of marketing communication of universities. In Nové trendy 2012 : sborník příspěvků. 1. vyd. Znojmo: Soukromá vysoká škola ekonomická Znojmo s.r.o., 2012, p. 233-242. ISBN 978-80-87314-29-6.
      Name in Czech: Webové stránky jako efektivní nástroj marketingové komunikace
      Economics. English. Czech Republic.
      Keywords in English: Marketing communication; universities; websites; internet
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:32.
      More: https://is.vstecb.cz/publication/20801/en
    15. What are the advantages of Internet shopping as perceived by customers?
      TIŠLEROVÁ, Kamila. What are the advantages of Internet shopping as perceived by customers? ACC Journal. 2012, 18 (2), p. 188–195. ISSN 1803-9782.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:10.
      More: https://is.vstecb.cz/publication/28904/en
    16. Who Are the Customers Sharing Knowledge in Terms of Internet Shopping?
      TIŠLEROVÁ, Kamila. Who Are the Customers Sharing Knowledge in Terms of Internet Shopping? In Cegarra, J. G. (ed.) Proceedings of the 13th European Conference on Knowledge Management. Spain, Academic Publishing: Universidad Politécnica de Cartagena, 2012, p. 1186-91. ISBN 978-1-908272-63-8.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:27.
      More: https://is.vstecb.cz/publication/28906/en
    17. Zabota o ključevych klijentach v sfere prodaž i marketinga (Care of key customers in retail and marketing area)
      ŠOLC, Ladislav. Zabota o ključevych klijentach v sfere prodaž i marketinga (Care of key customers in retail and marketing area). In Teoretičeskije i prikladnyje issledovanija social’no-ekonomičeskich sistem v uslovijach integracii Rossii v mirovuju ekonomiku : sbornik naučnych statej. Tjumen’: Tjumenskij gosudarstvennyj universitet, 2012, p. 311-315. ISBN 978-5-903725-58-8.
      Name in Czech: Péče o klíčové zákazníky v prodeji a marketingu
      Name (in English): Care of key customers in retail and marketing area
      Economics. Russian. Russian Federation.
      Keywords in English: key account manager; purchasing power; competition; differentiation; marketing; logistics; quality; statistic; retail; care; key customer; bookkeeping; goods
      Changed by: Věra Kostková, učo 6173. Changed: 13/11/2012 11:18.
      More: https://is.vstecb.cz/publication/19466/en

    2011

    1. Analýza stakeholderů malých a středních podniků (Analysis of stakeholders of small and medium enterprises)
      SLABÁ, Marie and Vendula SIMOTOVÁ. Analýza stakeholderů malých a středních podniků (Analysis of stakeholders of small and medium enterprises). Logos polytechnikos. Jihlava: Vysoká škola polytechnická Jihlava, 2011, roč. 2, No 4, p. 65-75. ISSN 1804-3682.
      Name (in English): Analysis of stakeholders of small and medium enterprises
      Economics. Czech. Czech Republic.
      Keywords in English: Stakeholder; small and medium enterprises; basic stakeholder groups; analysis of stakeholders
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:19.
      More: https://is.vstecb.cz/publication/18221/en
    2. Classification of individuals: willingness to start their own business based on franchise system
      TIŠLEROVÁ, Kamila and Marta ŽAMBOCHOVÁ. Classification of individuals: willingness to start their own business based on franchise system. In Proceedings of APLIMAT conference. Technical University, Bratislava, 2011. ISBN 978-80-89313-52-5.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:30.
      More: https://is.vstecb.cz/publication/28909/en
    3. Customers´ profitability: methodological approaches
      TIŠLEROVÁ, Kamila. Customers´ profitability: methodological approaches. In Kocourek, A. (ed.) Proceedings of the 10th International Conference Liberec Economic Forum 2011. Liberec, 2011, p. 497-506. ISBN 978-80-7372-755-0.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:31.
      More: https://is.vstecb.cz/publication/28910/en
    4. Internet: Effective tool of marketing communication of universities
      SLABÁ, Marie. Internet: Effective tool of marketing communication of universities. In Mezinárodní Baťova konference pro doktorandy a mladé vědecké pracovníky. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně, 2011, 12 pp. ISBN 978-80-7454-013-4.
      Name in Czech: Internet: Efektivní nástroj marketingové komunikace vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: marketing communication; electronic communication; Internet; university
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:33.
      More: https://is.vstecb.cz/publication/16901/en
    5. Marketing management I : studijní opora pro kombinované studium
      SLABÁ, Marie. Marketing management I : studijní opora pro kombinované studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 156 pp. ISBN 978-80-87278-84-0.
      Economics. Czech. Czech Republic.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:21.
      More: https://is.vstecb.cz/publication/17824/en
    6. Marketing segmentation of students willing to study abroad based on cluster analysis
      TIŠLEROVÁ, Kamila and Marta ŽAMBOCHOVÁ. Marketing segmentation of students willing to study abroad based on cluster analysis. World Academy of Science, Engineering and Technology. 2011, 7 (77), p. 795-799. ISSN 2010-376X.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:12.
      More: https://is.vstecb.cz/publication/28905/en
    7. Marketingová komunikace a bezpečnost internetového platebního systému (Marketing Communication and Safety of Internet Playment System)
      ŠVEJDOVÁ, Gabriela. Marketingová komunikace a bezpečnost internetového platebního systému (Marketing Communication and Safety of Internet Playment System). In Manažérstvo bezpečnosti : zborník vedeckých prác. Košice: Vysoká škola bezpečnostného manažérstva v Košiciach, 2011, p. 240-245. ISBN 978-80-89282-43-2.
      Name (in English): Marketing Communication and Safety of Internet Playment System
      Economics. Czech. Slovakia.
      Keywords in English: advertising campaign; effectiveness; electronic wallet; financial literacy; sklik; outsourcing; safety and security of personal data
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:53.
      More: https://is.vstecb.cz/publication/15681/en
    8. Measurement of customer knowledge value
      TIŠLEROVÁ, Kamila. Measurement of customer knowledge value. In Proceedings of the 12th European Conference on Knowledge Management. 2011, p. 982-987. ISBN 978-1-908272-10-2.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:33.
      More: https://is.vstecb.cz/publication/28911/en
    9. Použití prvků marketingového mixu (placement a promotion) ve stavebnictví podle typu podnikání. Část první - skupina výrobců stavebních hmot (Using of marketing mix elements (placement and promotion) in the construction industry by type of business. Part 1 - Group of manufacturers of building materials)
      VLK, Jiří. Použití prvků marketingového mixu (placement a promotion) ve stavebnictví podle typu podnikání. Část první - skupina výrobců stavebních hmot (Using of marketing mix elements (placement and promotion) in the construction industry by type of business. Part 1 - Group of manufacturers of building materials). Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, roč. 4, No 1, p. 245-255. ISSN 1802-503X.
      Name (in English): Using of marketing mix elements (placement and promotion) in the construction industry by type of business. Part 1 - Group of manufacturers of building materials
      Economics. Czech. Czech Republic.
      Keywords in English: manufacturer of constructions materials; marketing mix; distribution channels (placement); target groups; communications channel (promotion); the incentive to purchase; the customer relationship management (CRM)
      Changed by: Mgr. Michaela Votavová, učo 6769. Changed: 21/12/2011 12:02.
      More: https://is.vstecb.cz/publication/16601/en
    10. Projekt I MANAGEMENT : studijní opora pro kombinované studium
      SIMOTOVÁ, Vendula and Gabriela ŠVEJDOVÁ. Projekt I MANAGEMENT : studijní opora pro kombinované studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 61 pp. ISBN 978-80-87278-89-5.
      Management, administration and clerical work. Czech. Czech Republic.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:53.
      More: https://is.vstecb.cz/publication/17823/en
    11. Projekt II Marketing : studijní opora pro kombinované studium
      ŠVEJDOVÁ, Gabriela. Projekt II Marketing : studijní opora pro kombinované studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 31 pp. ISBN 978-80-87278-83-3.
      Economics. Czech. Czech Republic.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:53.
      More: https://is.vstecb.cz/publication/17662/en
    12. Stakeholder management a analýza stakeholderů jako efektivní nástroj zvyšování konkurenceschopnosti podniků a organizací (Stakeholder management and analysis of stakeholders as an effective tool of improvement of competitiveness of firms and organisations)
      SLABÁ, Marie. Stakeholder management a analýza stakeholderů jako efektivní nástroj zvyšování konkurenceschopnosti podniků a organizací (Stakeholder management and analysis of stakeholders as an effective tool of improvement of competitiveness of firms and organisations). 2011.
      Name (in English): Stakeholder management and analysis of stakeholders as an effective tool of improvement of competitiveness of firms and organisations
      Economics. Czech. Czech Republic.
      Keywords in English: stakeholder; stakeholder management; stakeholder mapping; stakeholder analysis
      Type of participation: active participation (giving a lecture, organization, etc.)
      Changed by: Věra Kostková, učo 6173. Changed: 22/11/2011 14:49.
      More: https://is.vstecb.cz/publication/17362/en

    2010

    1. E-learning and IT Instruments in the Traditional Forms of Educatio in the Context of Czech Universities
      ŠVEJDA, Gabriel and Gabriela ŠVEJDOVÁ. E-learning and IT Instruments in the Traditional Forms of Educatio in the Context of Czech Universities. In Vysoká škola jako facilitátor rozvoje společnosti a regionu. Kunovice: Evropský polytechnický institut, s.r.o., 2010, p. 321-326. ISBN 978-80-7314-202-5.
      Pedagogy and education. English. Czech Republic.
      Keywords in English: e-learning; IT; education; multimedia; LMS Moodle
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 22/1/2015 08:50.
      More: https://is.vstecb.cz/publication/15181/en
    2. Marketing educational institutions - history and current situation in the present chaotic market environment
      SLABÁ, Marie. Marketing educational institutions - history and current situation in the present chaotic market environment. In Infusing Research and Knowledge in South-East Europe. Thessaloniki: South-East European Research Centre, 2010, p. 296-313. ISBN 978-960-9416-03-0.
      Management, administration and clerical work. English. Greece.
      Keywords in English: Marketing; marketing communication; educational institution; internet; turbulence
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:34.
      More: https://is.vstecb.cz/publication/13161/en
    3. Stakeholder Circle Methodology
      SLABÁ, Marie. Stakeholder Circle Methodology. In Míková Irena. Sborník příspěvků z vědecké konference doktorandů, studentů magisterského studia a mladých vědeckých pracovníků pořádané na Fakultě managementu VŠE. 1. vyd. Jindřichův Hradec: Oeconomica, 2010, p. 84-92. ISBN 978-80-245-1750-6.
      Management, administration and clerical work. English. Czech Republic.
      Keywords in English: Stakeholder; stakeholder management; stakeholder mapping; stakeholder analysis; Stakeholder Circle; marketing communication
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:35.
      More: https://is.vstecb.cz/publication/13861/en

    2009

    1. Marketing innovation – success and failure
      TIŠLEROVÁ, Kamila. Marketing innovation – success and failure. In Proceedings of the 4th European Conference on Technology Management. University of the West Scotland, Glasgow, 2009. ISBN 1-903978-41-6.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 10/9/2015 10:34.
      More: https://is.vstecb.cz/publication/28912/en
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