SLABÁ, Marie. Marketing educational institutions - history and current situation in the present chaotic market environment. In Infusing Research and Knowledge in South-East Europe. Thessaloniki: South-East European Research Centre, 2010, p. 296-313. ISBN 978-960-9416-03-0.
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Basic information
Original name Marketing educational institutions - history and current situation in the present chaotic market environment
Authors SLABÁ, Marie.
Edition Thessaloniki, Infusing Research and Knowledge in South-East Europe, p. 296-313, 18 pp. 2010.
Publisher South-East European Research Centre
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50600 5.6 Political science
Country of publisher Greece
Confidentiality degree is not subject to a state or trade secret
Organization unit Institute of Technology and Business in České Budějovice
ISBN 978-960-9416-03-0
ISSN 1791-3578
Keywords in English Marketing; marketing communication; educational institution; internet; turbulence
Tags A_IBW, A_MAM, IBW, IBW_H, KCRM1, MAA, MAK, MAM_1, MAM_1a, MAM_2, MAM_2a, MAR, MAR_a, MAV, MAV_a, MRS
Changed by Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:34.
Abstract
Marketing of educational institutions is still in its early stage. Till 1989 educational institutions and its marketing had been negatively marked by the communist regime, which made impossible any development of this sphere. In the CR the development of the marketing of education institutions started after so called Velvet revolution. First Czech authors started to pay attention to this sphere in the first half of the nineties. Unfortunately the complex processing of this problem in the CR is still missing. The growing numbers of universities in the Czech market and the unstable market environment which is full of chaos and unexpected turbulences, which are caused by the global economic crisis, contribute to the importance and topicality of this issue. Because of changes in the educational environment and market, educational institutions are forced to integrated recent modern trends, especially from the sphere of communication technologies and the internet into their communication mixes. This is the only way how to come through the market that until recently have not contained any competitive fight elements.
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