SLABÁ, Marie. APLIKACE STAKEHOLDER MANAGEMENTU A TEORIE STAKEHOLDER SALIENCE V MANAGEMENTU VYSOKÝCH ŠKOL (APLICATION OF STAKEHOLDER MANAGEMENT A STAKEHOLDER SALIENCE THEORY IN UNIVERSITY MANAGEMENT). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., vol. 5, No 3, p. 101-110. ISSN 1339-3189. 2017.
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Basic information
Original name APLIKACE STAKEHOLDER MANAGEMENTU A TEORIE STAKEHOLDER SALIENCE V MANAGEMENTU VYSOKÝCH ŠKOL
Name (in English) APLICATION OF STAKEHOLDER MANAGEMENT A STAKEHOLDER SALIENCE THEORY IN UNIVERSITY MANAGEMENT
Authors SLABÁ, Marie.
Edition Mladá veda, Prešov, Vydavateľstvo UNIVERSUM, spol. s r. o. 2017, 1339-3189.
Other information
Original language Czech
Type of outcome Article in a journal
Field of Study 50200 5.2 Economics and Business
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Organization unit Institute of Technology and Business in České Budějovice
Keywords (in Czech) stakeholder teorie; teorie stakeholder salience; management vysokých škol
Keywords in English stakeholder theory; stakeholder salience theory; university management
Tags ERIH, KCRM1, MAM_1, MAM_1a, MAZ, RIV17
Tags Reviewed
Changed by Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 18/4/2018 08:10.
Abstract
Oblast stakeholder managementu je stále více diskutovanou problematikou, která je postupně aplikovaná v různých oborech. Tento článek se zaměřuje na možnosti aplikace stakeholder managementu a teorie stakeholder salience v řízení vysokých škol. Teorie stakeholder salience klasifikuje stakeholdery na základě tří atributů – power, urgency a legitimacy. Stakeholdeři jsou na základě přiřazených atributů rozděleni do tří hlavních skupin – latent stakeholders, expectant stakeholders a definitive stakeholders. Výzkum autorky odhalil, že většina identifikovaných skupin stakeholderů vysokých škol spadá do skupiny expectant stakeholders a to konkrétně do podskupiny dangerous stakeholders. Tato skupina představuje aktivní stakeholdery středního významu. Nejvyšší význam pak mají tzv. definitive stakeholders, kteří disponují všemi třemi atributy. Zkoumané vysoké školy za tyto stakeholdery považuje současné studenty, absolventy, zaměstnance a managementu.
Abstract (in English)
The stakeholder management area has become increasingly discussed issue, which has been applied in different areas. This article focuses on the application of stakeholder management and stakeholder salience theory in the university management. The stakeholder salience theory classifies stakeholders based on three attributes - power, urgency, and legitimacy. Stakeholders are divided into three main groups - latent stakeholders, expectant stakeholders and definitive stakeholders, based on assigned attributes. The author's research has revealed that the most of the identified stakeholder groups of universities belong into the group of the expectant stakeholders, namely a subgroup of dangerous stakeholders. This group is represented by active stakeholders of medium importance. Definite stakeholders, who have all three attributes, are stakeholders with the highest importance. The analysed universities consider as the definite stakeholders following stakeholder groups - present students, alumni, employees and management.
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