Výpis publikací

POLLÁK, František. Editor. IntechOpen, 2023 - 2023. ISSN 2631-8261.

POLLÁK, František. Member of Editorial Board. Strategic Management, 2023 - 2023. ISSN 1821-3448.

POLLÁK, František. Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison. Online. In Doucek P., Sonntag M., Nedomova L. IDIMT 2023: New Challenges for ICT and Management. 31. vyd. Linz: Trauner Verlag Universitat, 2023, s. 329-336, 411 s. ISBN 978-3-99151-176-2.

POLLÁK, František a Peter MARKOVIČ. Reputation Management as a part of Online Branding Infrastructure of luxury hotels on the Adriatic Coast - pre and post Covid-19 perspective. Online. In Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Volume 74, 2023. Amsterdam: Elsevier B.V., 2023, s. 1546-1553, 1568 s. ISSN 2352-1457.

POLLÁK, František, Peter MARKOVIČ a Helena MAJDÚCHOVÁ. Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization. Energies. Basel, Switzerland: MDPI, 2023, roč. 16, č. 9, s. 1-24. ISSN 1996-1073.

POLLÁK, František, Peter MARKOVIČ, Jan VÁCHAL a Roman VAVREK. Analysis of E-Consumer Behavior During the COVID-19 Pandemic. Online. In Honghao Gao, Jung Yoon Kim, Walayat Hussain, Muddesar Iqbal, Yucong Duan. Intelligent Processing Practices and Tools for E-Commerce Data, Information, and Knowledge. 1. vyd. Cham, Switzerland: Springer Nature Switzerland AG, 2022, s. 95-114. Series 15427. ISBN 978-3-030-78303-7.

KONEČNÝ, Michal, Róbert VILÁGI, Yaroslava KOSTIUK a František POLLÁK. Analysis of the Czech Advertising Market and its Main Players. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. SHS Web of Conferences, Volume 135 (2022): "International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)". 1. vyd. Les Ulis, France: EDP Sciences, 2022, s. nestránkováno, 6 s. ISSN 2261-2424.

POLLÁK, František a Peter MARKOVIČ. Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe. Economics and Sociology. Szczecin, Poland: Centre of Sociological Research, 2022, roč. 15/2022, č. 2, s. 296-311. ISSN 2071-789X.

POLLÁK, František a Peter MARKOVIČ. Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic. Journal of Risk and Financial Management. Basel, Switzerland: MDPI, 2022, roč. 15/2022, č. 6, s. 1-18, 19 s. ISSN 1911-8074.

POLLÁK, František, Peter MARKOVIČ, Roman VAVREK a Yaroslava KOSTIUK. Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market. EKONOMICKÝ ČASOPIS/JOURNAL OF ECONOMICS. Bratislava, Slovakia: Ekonomický ústav SAV, v.v.i. a Prognostický ústav CSPV SAV, v.v.i, 2022, roč. 70/2022, č. 4, s. 368-389. ISSN 0013-3035.

POLLÁK, František a Peter MARKOVIČ. Internet Marketing. In František Pollák, Peter Markovič. Brand Management. London, United Kingdom: IntechOpen, 2022, s. 11-33. ISBN 978-1-80356-000-7.

KOSÍKOVÁ, Michaela, Michal KONEČNÝ, Yaroslava KOSTIUK, Robert VILÁGI a František POLLÁK. Online reputation management of a selected tourism facility. Online. In Tomas Kliestik. 22th International Scientific Conference - Globalization and Its Socio-Economic Consequences. 1st. Zilina, Slovak Republic: UNIVERSITY OF ZILINA, 2022, s. 725-735, 1624 s. ISBN 978-80-8154-332-6.

POLLÁK, František, Peter MARKOVIC, Bozka MALINAK a Katarina BELOVODSKA. Reputation Management in Times of the Pandemic - Empirical Analysis of Selected Health Care Providers Operating in the Slovak Market. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. SHS Web of Conferences, Volume 135 (2022): "International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)", České Budějovice. 1. vyd. Les Ulis, France: EDP Sciences, 2022, s. nestránkováno, 8 s. ISSN 2261-2424.

POLLÁK, František, Peter MARKOVIČ, Roman VAVREK a Michal KONEČNÝ. Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic. Behavioral Sciences. Basel, Switzerland: MDPI, 2022, roč. 12/2022, č. 3, s. 1-19, 20 s. ISSN 2076-328X.

POLLÁK, František, Peter MARKOVIČ a Róbert VILÁGI. Selected views on eating habits and lifestyle changes of consumers during the COVID-19 pandemic through the optics of supply chains. In Gerhard Chroust, Petr Doucek, Václav Oškrdal. IDIMT 2022 - Digitalization of Society, Business and Management in a Pandemic: 30th Interdisciplinary Information Management Talks, 2022; Praha, 07. 09. - 09.09. 2022. 51. vyd. Linz, Austria: TRAUNER Verlag + Buchservice GmbH, 2022, s. 235-242, 479 s. ISBN 978-3-99113-758-0.

SAULĪTE, Linda, Deniss ŠČEULOVS a František POLLÁK. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption. Journal of Open Innovation: Technology, Market, and Complexity. Basel, Switzerland: MDPI, 2022, roč. 8/2022, č. 3, s. 1-26, 27 s. ISSN 2199-8531.

POLLÁK, František, Roman VAVREK, Jan VÁCHAL, Peter MARKOVIČ a Michal KONEČNÝ. Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic. Management & Marketing. Challenges for the Knowledge Society. Varšava, Polsko: Sciendo, 2021, roč. 16/2021, č. 2, s. 134-151. ISSN 2069-8887.

POLLÁK, František a Michal KONEČNÝ. Analysis of E-Consumer Behaviour – Selected Findings from an Analysis of Czech E-Shops and their Customers during the Global Pandemic. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. " SHS Web Conf. Volume 90, 2021: International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2020)". 1. vyd. Les Ulis, France: EDP Sciences, 2021, s. nestránkováno, nestránkov.

POLLÁK, František, Peter DORČÁK a Peter MARKOVIČ. Corporate Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands. Information. Basel: MDPI, 2021, roč. 12, č. 2, s. Nestránkováno, 16 s. ISSN 2078-2489. Dostupné z: https://dx.doi.org/10.3390/info12020089.

POLLÁK, František a Peter MARKOVIČ. Economic Activity as a Determinant for Customer Adoption of Social Media Marketing. Sustainability. Basilej, Švýcarsko: MDPI AG, 2021, roč. 13, č. 7, s. nestránkováno, 12 s. ISSN 2071-1050. Dostupné z: https://dx.doi.org/10.3390/su13073999.

POLLÁK, František, Michal KONEČNÝ a Deniss ŠČEULOVS. Innovations in the Management of E-Commerce: Analysis of Customer Interactions during the COVID-19 Pandemic. Sustainability. Basilej, Švýcarsko: MDPI AG, 2021, roč. 13, č. 14, s. nestránkováno, 22 s. ISSN 2071-1050.

POLLÁK, František, Bozka MALINAK, Peter MARKOVIČ a Robert VILAGI. Innovations in the Management of E-Commerce Entities Operating on the Slovak Market – Analysis of Customer Interactions during the COVID-19 Pandemic. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. " SHS Web Conf. Volume 90, 2021: International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2020)". 1. vyd. Les Ulis, France: EDP Sciences, 2021, s. nestránkováno, nestránkov.

POLLÁK, František, Josef VODÁK, Jakub SOVIAR, Peter MARKOVIČ, Gianluca LENTINI, Valerio MAZZESCHI a Alessandro LUE. Promotion of Electric Mobility in the European Union—Overview of Project PROMETEUS from the Perspective of Cohesion through Synergistic Cooperation on the Example of the Catching-Up Region. Sustainability. Basel: MDPI, 2021, roč. 13, č. 3, s. Nestránkováno, 26 s. ISSN 2071-1050. Dostupné z: https://dx.doi.org/10.3390/su13031545.

POLLÁK, František a Peter MARKOVIČ. Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market. Administrative Sciences. Bailej, Švýcarsko: MDPI AG, 2021, roč. 11, č. 3, s. nestránkováno, 16 s. ISSN 2076-3387.

STRAKOVÁ, Jarmila, Jan VÁCHAL, František POLLÁK, Milan TALÍŘ a Jaroslav KOLLMANN. Sustainable Development Economics of Enterprises in the Services Sector Based on Effective Management of Value Streams. Sustainability. Basilej, Švýcarsko: MDPI, 2021, roč. 13/2020, č. 16, s. nestránkováno, 15 s. ISSN 2071-1050.

POLLÁK, František, Peter MARKOVIČ, Jarmila STRAKOVÁ a Petra PÁRTLOVÁ. Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses. Online. In Tomáš Kliestik. SHS Web of Conf.Volume 92, 2021: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. 1. vyd. Les Ulis, France: EDP Sciences, 2021, s. nestránkováno, nestránkov.

VILAGI, Robert, Michal KONEČNÝ a František POLLÁK. Transformation of communication policy of Slovak companies. Online. In Dana Hrušovská, Mária Kmety Barteková, Monika Raková, Mária Trúchliková. " SHS Web Conf. Volume 115, 2021: 18 th International Scientific Conference Current Problems of the Corporate Sector 2021". 1. vyd. Les Ulis, France: EDP Sciences, 2021, s. nestránkováno, nestránkov.

POLLÁK, František, Ján DOBROVIČ, Jan VÁCHAL, Jarmila STRAKOVÁ a Petra PÁRTLOVÁ. Crisis management of corporate reputation-analysis of selected e-commerce entities in times of global pandemics. Online. In Petr D., Gerhard C., Vaclav O. IDIMT 2020: Digitalized Economy, Society and Information Management - 28th Interdisciplinary Information Management Talks. Linz, Österreich: Trauner Verlag Universitat, 2020, s. 297-304. ISBN 978-3-99062-958-1.

PÁRTLOVÁ, Petra, Jarmila STRAKOVÁ, Jan VÁCHAL, František POLLÁK a Ján DOBROVIČ. MANAGEMENT OF INNOVATION OF THE ECONOMIC POTENTIAL OF THE RURAL ENTERPRISES. MARKETING AND MANAGEMENT OF INNOVATIONS. Ukrajina: SUMY STATE UNIV, DEPT MARKETING, 2020, roč. 2020, č. 2, s. 340-353. ISSN 2218-4511.

HOLUBCIK, Martin, Jakub SOVIAR, František POLLÁK, Jarmila STRAKOVÁ a Petra PÁRTLOVÁ. Strategic Management and Logistic Operations of the Alliance of Airlines: Oneworld Case study. Online. In Šprajc, Podbregar, Maletič, Tomić, Ziegler, Uli, Arsenijević. 39th International Conference on Organizational Science Development - Organizations at Innovation and Digital Transformation Roundabout. Maribor, Slovinsko: University of Maribor, Slovinsko - University Press a Faculty of Organizational Sciences, 2020, s. 223 - 233. ISBN 978-961-286-388-3.

SVETOZAROVOVA, Nella, František POLLÁK, Zuzana KAŠČÁKOVÁ, Jarmila STRAKOVÁ a Petra PÁRTLOVÁ. Trust and faith as innovative marketing tools for providers in health care. European Journal of Science and Theology. Rumunsko: ACAD Organisation, 2020, roč. 16/2020, č. 2, s. 69-76. ISSN 1841-0464.