Výpis publikací

POLLÁK, František, Peter MARKOVIČ, Kristián KALAMEN a Zuzana DZILSKÁ. Empirical Study of Online Reputation Management of Entities in the Field of Supply and Demand Chain in Slovakia in the Context of Interyear Development. Online. In Conference Proceedings of 11th Carpathian Logistics Congress (CLC 2023). 11. vyd. Neuveden: TANGER Ltd., 2024, s. 20-25. ISBN 978-80-88365-17-4.

POLLÁK, František a Peter MARKOVIČ. ONLINE REPUTATION OF CHATBOTS THROUGH THE LENS OF POST-PANDEMIC ACCELERATED DIGITIZATION IN E-COMMERCE. Online. In Douček P., Sonntag, M., Nedomová, L. IDIMT 2024: Changes to ICT, Management, and Business Processes through AI - 32nd Interdisciplinary Information Management Talks. 32. vyd. Neuveden: Trauner Verlag Universität, 2024, s. 369-376. ISBN 978-3-99151-527-2.

POLLÁK, František a Peter MARKOVIČ. ONLINE REPUTATION OF CHATBOTS THROUGH THE LENS OF POST-PANDEMIC ACCELERATED DIGITIZATION IN E-COMMERCE. Online. In Douček P., Sonntag, M., Nedomová, L. IDIMT 2024: Changes to ICT, Management, and Business Processes through AI - 32nd Interdisciplinary Information Management Talks. 32. vyd. Neuveden: Trauner Verlag Universität, 2024, s. 369-376, 7 s. ISBN 978-3-99151-527-2.

POLLÁK, František, Peter MARKOVIČ, Michal KONEČNÝ a Mária Kmety BARTEKOVÁ. Reputation Analysis of Selected European and US Brands in the Context of the COVID-19 Pandemic. Online. In Sebastian Kot, Bilal Khalid, Adnan ul Haque. International Conference on Entrepreneurship and Economy in an Era of Uncertainty, EEEU 2023. 3. vyd. Singapur: Springer Nature, 2024, s. 895-915. ISBN 978-981-97-0995-3.

KALAMEN, Kristián, Adrien AUDOIN, Rastislav SOLEJ a František POLLÁK. The market dance between the rhythm of bitcoin prices and the S&P 500 Index. Online. In Davidavičienė, Vida; Skvarciany, Viktorija; Jurevičienė, Daiva; Matuzevičiūtė-Balčiūnienė, Kristina; Lapinskaitė, Indrė; Meidutė-Kavaliauskienė, Ieva; Mačiulytė-Šniukienė, Alma; Korsakienė, Renata; Skačkauskienė, Ilona; Tamošiūnienė, Rima; Bublienė, Raim. International Scientific Conference “Business and Management 2024”: NEW TRENDS IN CONTEMPORARY ECONOMICS, BUSINESS AND MANAGEMENT. 14. vyd. Vilnius, Litva: Vilnius Gediminas Technical University, 2024, s. 378-384. ISBN 978-609-476-363-2.

POLLÁK, František. Editor. IntechOpen, 2023 - 2023. ISSN 2631-8261.

POLLÁK, František. Member of Editorial Board. Strategic Management, 2023 - 2023. ISSN 1821-3448.

POLLÁK, František. Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison. Online. In Doucek P., Sonntag M., Nedomova L. IDIMT 2023: New Challenges for ICT and Management. 31. vyd. Linz: Trauner Verlag Universitat, 2023, s. 329-336, 411 s. ISBN 978-3-99151-176-2.

KALAMEN, Kristián, František POLLÁK a Peter MARKOVIČ. Pandemic Economic Crises. Encyclopedia. Basilej, Švýcarsko: MDPI, 2023, roč. 3, č. 4, s. 1489-1497. ISSN 2673-8392.

POLLÁK, František a Peter MARKOVIČ. Reputation Management as a part of Online Branding Infrastructure of luxury hotels on the Adriatic Coast - pre and post Covid-19 perspective. Online. In Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Volume 74, 2023. Amsterdam: Elsevier B.V., 2023, s. 1546-1553, 1568 s. ISSN 2352-1457.

POLLÁK, František, Peter MARKOVIČ a Helena MAJDÚCHOVÁ. Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization. Energies. Basel, Switzerland: MDPI, 2023, roč. 16, č. 9, s. 1-24. ISSN 1996-1073.

MARKOVIČ, Peter a František POLLÁK. Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic. Online. In Sebastian Kot, Bilal Khalid, Adnan ul Haque. International Conference on Entrepreneurship and Economy in an Era of Uncertainty, EEEU 2023. 3. vyd. Springer Nature, 2023, s. 917-937. ISBN 978-981-97-0995-3.

POLLÁK, František, Peter MARKOVIČ, Jan VÁCHAL a Roman VAVREK. Analysis of E-Consumer Behavior During the COVID-19 Pandemic. Online. In Honghao Gao, Jung Yoon Kim, Walayat Hussain, Muddesar Iqbal, Yucong Duan. Intelligent Processing Practices and Tools for E-Commerce Data, Information, and Knowledge. 1. vyd. Cham, Switzerland: Springer Nature Switzerland AG, 2022, s. 95-114. Series 15427. ISBN 978-3-030-78303-7.

KONEČNÝ, Michal, Róbert VILÁGI, Yaroslava KOSTIUK a František POLLÁK. Analysis of the Czech Advertising Market and its Main Players. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. SHS Web of Conferences, Volume 135 (2022): "International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)". 1. vyd. Les Ulis, France: EDP Sciences, 2022, s. nestránkováno, 6 s. ISSN 2261-2424.

POLLÁK, František a Peter MARKOVIČ. Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe. Economics and Sociology. Szczecin, Poland: Centre of Sociological Research, 2022, roč. 15/2022, č. 2, s. 296-311. ISSN 2071-789X.

POLLÁK, František a Peter MARKOVIČ. Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic. Journal of Risk and Financial Management. Basel, Switzerland: MDPI, 2022, roč. 15/2022, č. 6, s. 1-18, 19 s. ISSN 1911-8074.

POLLÁK, František, Peter MARKOVIČ, Roman VAVREK a Yaroslava KOSTIUK. Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market. EKONOMICKÝ ČASOPIS/JOURNAL OF ECONOMICS. Bratislava, Slovakia: Ekonomický ústav SAV, v.v.i. a Prognostický ústav CSPV SAV, v.v.i, 2022, roč. 70/2022, č. 4, s. 368-389. ISSN 0013-3035.

POLLÁK, František a Peter MARKOVIČ. Internet Marketing. In František Pollák, Peter Markovič. Brand Management. London, United Kingdom: IntechOpen, 2022, s. 11-33. ISBN 978-1-80356-000-7.

KOSÍKOVÁ, Michaela, Michal KONEČNÝ, Yaroslava KOSTIUK, Robert VILÁGI a František POLLÁK. Online reputation management of a selected tourism facility. Online. In Tomas Kliestik. 22th International Scientific Conference - Globalization and Its Socio-Economic Consequences. 1st. Zilina, Slovak Republic: UNIVERSITY OF ZILINA, 2022, s. 725-735, 1624 s. ISBN 978-80-8154-332-6.

POLLÁK, František, Peter MARKOVIC, Bozka MALINAK a Katarina BELOVODSKA. Reputation Management in Times of the Pandemic - Empirical Analysis of Selected Health Care Providers Operating in the Slovak Market. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. SHS Web of Conferences, Volume 135 (2022): "International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)", České Budějovice. 1. vyd. Les Ulis, France: EDP Sciences, 2022, s. nestránkováno, 8 s. ISSN 2261-2424.

POLLÁK, František, Peter MARKOVIČ, Roman VAVREK a Michal KONEČNÝ. Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic. Behavioral Sciences. Basel, Switzerland: MDPI, 2022, roč. 12/2022, č. 3, s. 1-19, 20 s. ISSN 2076-328X.

POLLÁK, František, Peter MARKOVIČ a Róbert VILÁGI. Selected views on eating habits and lifestyle changes of consumers during the COVID-19 pandemic through the optics of supply chains. In Gerhard Chroust, Petr Doucek, Václav Oškrdal. IDIMT 2022 - Digitalization of Society, Business and Management in a Pandemic: 30th Interdisciplinary Information Management Talks, 2022; Praha, 07. 09. - 09.09. 2022. 51. vyd. Linz, Austria: TRAUNER Verlag + Buchservice GmbH, 2022, s. 235-242, 479 s. ISBN 978-3-99113-758-0.

SAULĪTE, Linda, Deniss ŠČEULOVS a František POLLÁK. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption. Journal of Open Innovation: Technology, Market, and Complexity. Basel, Switzerland: MDPI, 2022, roč. 8/2022, č. 3, s. 1-26, 27 s. ISSN 2199-8531.

POLLÁK, František, Roman VAVREK, Jan VÁCHAL, Peter MARKOVIČ a Michal KONEČNÝ. Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic. Management & Marketing. Challenges for the Knowledge Society. Varšava, Polsko: Sciendo, 2021, roč. 16/2021, č. 2, s. 134-151. ISSN 2069-8887.

POLLÁK, František a Michal KONEČNÝ. Analysis of E-Consumer Behaviour – Selected Findings from an Analysis of Czech E-Shops and their Customers during the Global Pandemic. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. " SHS Web Conf. Volume 90, 2021: International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2020)". 1. vyd. Les Ulis, France: EDP Sciences, 2021, s. nestránkováno, nestránkov.

POLLÁK, František, Peter DORČÁK a Peter MARKOVIČ. Corporate Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands. Information. Basel: MDPI, 2021, roč. 12, č. 2, s. Nestránkováno, 16 s. ISSN 2078-2489. Dostupné z: https://dx.doi.org/10.3390/info12020089.

POLLÁK, František a Peter MARKOVIČ. Economic Activity as a Determinant for Customer Adoption of Social Media Marketing. Sustainability. Basilej, Švýcarsko: MDPI AG, 2021, roč. 13, č. 7, s. nestránkováno, 12 s. ISSN 2071-1050. Dostupné z: https://dx.doi.org/10.3390/su13073999.

POLLÁK, František, Michal KONEČNÝ a Deniss ŠČEULOVS. Innovations in the Management of E-Commerce: Analysis of Customer Interactions during the COVID-19 Pandemic. Sustainability. Basilej, Švýcarsko: MDPI AG, 2021, roč. 13, č. 14, s. nestránkováno, 22 s. ISSN 2071-1050.

POLLÁK, František, Bozka MALINAK, Peter MARKOVIČ a Robert VILAGI. Innovations in the Management of E-Commerce Entities Operating on the Slovak Market – Analysis of Customer Interactions during the COVID-19 Pandemic. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. " SHS Web Conf. Volume 90, 2021: International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2020)". 1. vyd. Les Ulis, France: EDP Sciences, 2021, s. nestránkováno, nestránkov.

POLLÁK, František, Josef VODÁK, Jakub SOVIAR, Peter MARKOVIČ, Gianluca LENTINI, Valerio MAZZESCHI a Alessandro LUE. Promotion of Electric Mobility in the European Union—Overview of Project PROMETEUS from the Perspective of Cohesion through Synergistic Cooperation on the Example of the Catching-Up Region. Sustainability. Basel: MDPI, 2021, roč. 13, č. 3, s. Nestránkováno, 26 s. ISSN 2071-1050. Dostupné z: https://dx.doi.org/10.3390/su13031545.

POLLÁK, František a Peter MARKOVIČ. Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market. Administrative Sciences. Bailej, Švýcarsko: MDPI AG, 2021, roč. 11, č. 3, s. nestránkováno, 16 s. ISSN 2076-3387.

STRAKOVÁ, Jarmila, Jan VÁCHAL, František POLLÁK, Milan TALÍŘ a Jaroslav KOLLMANN. Sustainable Development Economics of Enterprises in the Services Sector Based on Effective Management of Value Streams. Sustainability. Basilej, Švýcarsko: MDPI, 2021, roč. 13/2020, č. 16, s. nestránkováno, 15 s. ISSN 2071-1050.

POLLÁK, František, Peter MARKOVIČ, Jarmila STRAKOVÁ a Petra PÁRTLOVÁ. Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses. Online. In Tomáš Kliestik. SHS Web of Conf.Volume 92, 2021: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. 1. vyd. Les Ulis, France: EDP Sciences, 2021, s. nestránkováno, nestránkov.

VILAGI, Robert, Michal KONEČNÝ a František POLLÁK. Transformation of communication policy of Slovak companies. Online. In Dana Hrušovská, Mária Kmety Barteková, Monika Raková, Mária Trúchliková. " SHS Web Conf. Volume 115, 2021: 18 th International Scientific Conference Current Problems of the Corporate Sector 2021". 1. vyd. Les Ulis, France: EDP Sciences, 2021, s. nestránkováno, nestránkov.

POLLÁK, František, Ján DOBROVIČ, Jan VÁCHAL, Jarmila STRAKOVÁ a Petra PÁRTLOVÁ. Crisis management of corporate reputation-analysis of selected e-commerce entities in times of global pandemics. Online. In Petr D., Gerhard C., Vaclav O. IDIMT 2020: Digitalized Economy, Society and Information Management - 28th Interdisciplinary Information Management Talks. Linz, Österreich: Trauner Verlag Universitat, 2020, s. 297-304. ISBN 978-3-99062-958-1.

PÁRTLOVÁ, Petra, Jarmila STRAKOVÁ, Jan VÁCHAL, František POLLÁK a Ján DOBROVIČ. MANAGEMENT OF INNOVATION OF THE ECONOMIC POTENTIAL OF THE RURAL ENTERPRISES. MARKETING AND MANAGEMENT OF INNOVATIONS. Ukrajina: SUMY STATE UNIV, DEPT MARKETING, 2020, roč. 2020, č. 2, s. 340-353. ISSN 2218-4511.

HOLUBCIK, Martin, Jakub SOVIAR, František POLLÁK, Jarmila STRAKOVÁ a Petra PÁRTLOVÁ. Strategic Management and Logistic Operations of the Alliance of Airlines: Oneworld Case study. Online. In Šprajc, Podbregar, Maletič, Tomić, Ziegler, Uli, Arsenijević. 39th International Conference on Organizational Science Development - Organizations at Innovation and Digital Transformation Roundabout. Maribor, Slovinsko: University of Maribor, Slovinsko - University Press a Faculty of Organizational Sciences, 2020, s. 223 - 233. ISBN 978-961-286-388-3.

SVETOZAROVOVA, Nella, František POLLÁK, Zuzana KAŠČÁKOVÁ, Jarmila STRAKOVÁ a Petra PÁRTLOVÁ. Trust and faith as innovative marketing tools for providers in health care. European Journal of Science and Theology. Rumunsko: ACAD Organisation, 2020, roč. 16/2020, č. 2, s. 69-76. ISSN 1841-0464.