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@article{64821, author = {Pollák, František and Markovič, Peter}, article_location = {Szczecin, Poland}, article_number = {2}, keywords = {marketing communication; customer; efficiency; competitiveness; innovation}, language = {eng}, issn = {2071-789X}, journal = {Economics and Sociology}, title = {Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe}, url = {https://www.economics-sociology.eu/files/18S_1267_Pollak_Markovic.pdf}, volume = {15/2022}, year = {2022} }
TY - JOUR ID - 64821 AU - Pollák, František - Markovič, Peter PY - 2022 TI - Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe JF - Economics and Sociology VL - 15/2022 IS - 2 SP - 296-311 EP - 296-311 PB - Centre of Sociological Research SN - 2071789X KW - marketing communication KW - customer KW - efficiency KW - competitiveness KW - innovation UR - https://www.economics-sociology.eu/files/18S_1267_Pollak_Markovic.pdf N2 - This study presents the results of an empirical analysis concerning the preferences of more than 5,000 Central Europeans aimed at identifying the customers´ preferred way of obtaining information depending on their age. The results of the analysis suggest that younger customers prefer online media, while middle-aged and older customers tend to prefer traditional information sources. ER -
POLLÁK, František a Peter MARKOVIČ. Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe. \textit{Economics and Sociology}. Szczecin, Poland: Centre of Sociological Research, roč.~15/2022, č.~2, s.~296-311. ISSN~2071-789X. 2022.
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