Publication Records

POLLÁK, František. Editor. IntechOpen, 2023 - 2023. ISSN 2631-8261.

POLLÁK, František. Member of Editorial Board. Strategic Management, 2023 - 2023. ISSN 1821-3448.

POLLÁK, František. Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison. Online. In Doucek P., Sonntag M., Nedomova L. IDIMT 2023: New Challenges for ICT and Management. 31st ed. Linz: Trauner Verlag Universitat, 2023, p. 329-336, 411 pp. ISBN 978-3-99151-176-2.

POLLÁK, František and Peter MARKOVIČ. Reputation Management as a part of Online Branding Infrastructure of luxury hotels on the Adriatic Coast - pre and post Covid-19 perspective. Online. In Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Volume 74, 2023. Amsterdam: Elsevier B.V., 2023, p. 1546-1553, 1568 pp. ISSN 2352-1457.

POLLÁK, František, Peter MARKOVIČ and Helena MAJDÚCHOVÁ. Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization. Energies. Basel, Switzerland: MDPI, 2023, vol. 16, No 9, p. 1-24. ISSN 1996-1073.

POLLÁK, František, Peter MARKOVIČ, Jan VÁCHAL and Roman VAVREK. Analysis of E-Consumer Behavior During the COVID-19 Pandemic. Online. In Honghao Gao, Jung Yoon Kim, Walayat Hussain, Muddesar Iqbal, Yucong Duan. Intelligent Processing Practices and Tools for E-Commerce Data, Information, and Knowledge. 1st ed. Cham, Switzerland: Springer Nature Switzerland AG, 2022, p. 95-114. Series 15427. ISBN 978-3-030-78303-7.

KONEČNÝ, Michal, Róbert VILÁGI, Yaroslava KOSTIUK and František POLLÁK. Analysis of the Czech Advertising Market and its Main Players. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. SHS Web of Conferences, Volume 135 (2022): "International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)". 1st ed. Les Ulis, France: EDP Sciences, 2022, p. nestránkováno, 6 pp. ISSN 2261-2424.

POLLÁK, František and Peter MARKOVIČ. Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe. Economics and Sociology. Szczecin, Poland: Centre of Sociological Research, 2022, 15/2022, No 2, p. 296-311. ISSN 2071-789X.

POLLÁK, František and Peter MARKOVIČ. Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic. Journal of Risk and Financial Management. Basel, Switzerland: MDPI, 2022, 15/2022, No 6, p. 1-18, 19 pp. ISSN 1911-8074.

POLLÁK, František, Peter MARKOVIČ, Roman VAVREK and Yaroslava KOSTIUK. Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market. EKONOMICKÝ ČASOPIS/JOURNAL OF ECONOMICS. Bratislava, Slovakia: Ekonomický ústav SAV, v.v.i. a Prognostický ústav CSPV SAV, v.v.i, 2022, 70/2022, No 4, p. 368-389. ISSN 0013-3035.

POLLÁK, František and Peter MARKOVIČ. Internet Marketing. In František Pollák, Peter Markovič. Brand Management. London, United Kingdom: IntechOpen, 2022, p. 11-33. ISBN 978-1-80356-000-7.

KOSÍKOVÁ, Michaela, Michal KONEČNÝ, Yaroslava KOSTIUK, Robert VILÁGI and František POLLÁK. Online reputation management of a selected tourism facility. Online. In Tomas Kliestik. 22th International Scientific Conference - Globalization and Its Socio-Economic Consequences. 1st. Zilina, Slovak Republic: UNIVERSITY OF ZILINA, 2022, p. 725-735, 1624 pp. ISBN 978-80-8154-332-6.

POLLÁK, František, Peter MARKOVIC, Bozka MALINAK and Katarina BELOVODSKA. Reputation Management in Times of the Pandemic - Empirical Analysis of Selected Health Care Providers Operating in the Slovak Market. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. SHS Web of Conferences, Volume 135 (2022): "International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)", České Budějovice. 1st ed. Les Ulis, France: EDP Sciences, 2022, p. nestránkováno, 8 pp. ISSN 2261-2424.

POLLÁK, František, Peter MARKOVIČ, Roman VAVREK and Michal KONEČNÝ. Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic. Behavioral Sciences. Basel, Switzerland: MDPI, 2022, 12/2022, No 3, p. 1-19, 20 pp. ISSN 2076-328X.

POLLÁK, František, Peter MARKOVIČ and Róbert VILÁGI. Selected views on eating habits and lifestyle changes of consumers during the COVID-19 pandemic through the optics of supply chains. In Gerhard Chroust, Petr Doucek, Václav Oškrdal. IDIMT 2022 - Digitalization of Society, Business and Management in a Pandemic: 30th Interdisciplinary Information Management Talks, 2022; Praha, 07. 09. - 09.09. 2022. 51st ed. Linz, Austria: TRAUNER Verlag + Buchservice GmbH, 2022, p. 235-242, 479 pp. ISBN 978-3-99113-758-0.

SAULĪTE, Linda, Deniss ŠČEULOVS and František POLLÁK. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption. Journal of Open Innovation: Technology, Market, and Complexity. Basel, Switzerland: MDPI, 2022, 8/2022, No 3, p. 1-26, 27 pp. ISSN 2199-8531.

POLLÁK, František, Roman VAVREK, Jan VÁCHAL, Peter MARKOVIČ and Michal KONEČNÝ. Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic. Management & Marketing. Challenges for the Knowledge Society. Varšava, Polsko: Sciendo, 2021, 16/2021, No 2, p. 134-151. ISSN 2069-8887.

POLLÁK, František and Michal KONEČNÝ. Analysis of E-Consumer Behaviour – Selected Findings from an Analysis of Czech E-Shops and their Customers during the Global Pandemic. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. " SHS Web Conf. Volume 90, 2021: International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2020)". 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.

POLLÁK, František, Peter DORČÁK and Peter MARKOVIČ. Corporate Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands. Information. Basel: MDPI, 2021, vol. 12, No 2, p. Nestránkováno, 16 pp. ISSN 2078-2489. Available from: https://dx.doi.org/10.3390/info12020089.

POLLÁK, František and Peter MARKOVIČ. Economic Activity as a Determinant for Customer Adoption of Social Media Marketing. Sustainability. Basilej, Švýcarsko: MDPI AG, 2021, vol. 13, No 7, p. nestránkováno, 12 pp. ISSN 2071-1050. Available from: https://dx.doi.org/10.3390/su13073999.

POLLÁK, František, Michal KONEČNÝ and Deniss ŠČEULOVS. Innovations in the Management of E-Commerce: Analysis of Customer Interactions during the COVID-19 Pandemic. Sustainability. Basilej, Švýcarsko: MDPI AG, 2021, vol. 13, No 14, p. nestránkováno, 22 pp. ISSN 2071-1050.

POLLÁK, František, Bozka MALINAK, Peter MARKOVIČ and Robert VILAGI. Innovations in the Management of E-Commerce Entities Operating on the Slovak Market – Analysis of Customer Interactions during the COVID-19 Pandemic. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. " SHS Web Conf. Volume 90, 2021: International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2020)". 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.

POLLÁK, František, Josef VODÁK, Jakub SOVIAR, Peter MARKOVIČ, Gianluca LENTINI, Valerio MAZZESCHI and Alessandro LUE. Promotion of Electric Mobility in the European Union—Overview of Project PROMETEUS from the Perspective of Cohesion through Synergistic Cooperation on the Example of the Catching-Up Region. Sustainability. Basel: MDPI, 2021, vol. 13, No 3, p. Nestránkováno, 26 pp. ISSN 2071-1050. Available from: https://dx.doi.org/10.3390/su13031545.

POLLÁK, František and Peter MARKOVIČ. Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market. Administrative Sciences. Bailej, Švýcarsko: MDPI AG, 2021, vol. 11, No 3, p. nestránkováno, 16 pp. ISSN 2076-3387.

STRAKOVÁ, Jarmila, Jan VÁCHAL, František POLLÁK, Milan TALÍŘ and Jaroslav KOLLMANN. Sustainable Development Economics of Enterprises in the Services Sector Based on Effective Management of Value Streams. Sustainability. Basilej, Švýcarsko: MDPI, 2021, 13/2020, No 16, p. nestránkováno, 15 pp. ISSN 2071-1050.

POLLÁK, František, Peter MARKOVIČ, Jarmila STRAKOVÁ and Petra PÁRTLOVÁ. Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses. Online. In Tomáš Kliestik. SHS Web of Conf.Volume 92, 2021: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.

VILAGI, Robert, Michal KONEČNÝ and František POLLÁK. Transformation of communication policy of Slovak companies. Online. In Dana Hrušovská, Mária Kmety Barteková, Monika Raková, Mária Trúchliková. " SHS Web Conf. Volume 115, 2021: 18 th International Scientific Conference Current Problems of the Corporate Sector 2021". 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.

POLLÁK, František, Ján DOBROVIČ, Jan VÁCHAL, Jarmila STRAKOVÁ and Petra PÁRTLOVÁ. Crisis management of corporate reputation-analysis of selected e-commerce entities in times of global pandemics. Online. In Petr D., Gerhard C., Vaclav O. IDIMT 2020: Digitalized Economy, Society and Information Management - 28th Interdisciplinary Information Management Talks. Linz, Österreich: Trauner Verlag Universitat, 2020, p. 297-304. ISBN 978-3-99062-958-1.

PÁRTLOVÁ, Petra, Jarmila STRAKOVÁ, Jan VÁCHAL, František POLLÁK and Ján DOBROVIČ. MANAGEMENT OF INNOVATION OF THE ECONOMIC POTENTIAL OF THE RURAL ENTERPRISES. MARKETING AND MANAGEMENT OF INNOVATIONS. Ukrajina: SUMY STATE UNIV, DEPT MARKETING, 2020, vol. 2020, No 2, p. 340-353. ISSN 2218-4511.

HOLUBCIK, Martin, Jakub SOVIAR, František POLLÁK, Jarmila STRAKOVÁ and Petra PÁRTLOVÁ. Strategic Management and Logistic Operations of the Alliance of Airlines: Oneworld Case study. Online. In Šprajc, Podbregar, Maletič, Tomić, Ziegler, Uli, Arsenijević. 39th International Conference on Organizational Science Development - Organizations at Innovation and Digital Transformation Roundabout. Maribor, Slovinsko: University of Maribor, Slovinsko - University Press a Faculty of Organizational Sciences, 2020, p. 223 - 233. ISBN 978-961-286-388-3.

SVETOZAROVOVA, Nella, František POLLÁK, Zuzana KAŠČÁKOVÁ, Jarmila STRAKOVÁ and Petra PÁRTLOVÁ. Trust and faith as innovative marketing tools for providers in health care. European Journal of Science and Theology. Rumunsko: ACAD Organisation, 2020, 16/2020, No 2, p. 69-76. ISSN 1841-0464.