SAULĪTE, Linda, Deniss ŠČEULOVS and František POLLÁK. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption. Journal of Open Innovation: Technology, Market, and Complexity. Basel, Switzerland: MDPI, 8/2022, No 3, p. 1-26, 27 pp. ISSN 2199-8531. 2022.
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Basic information
Original name The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
Authors SAULĪTE, Linda (guarantor), Deniss ŠČEULOVS and František POLLÁK (703 Slovakia, belonging to the institution).
Edition Journal of Open Innovation: Technology, Market, and Complexity, Basel, Switzerland, MDPI, 2022, 2199-8531.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Switzerland
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/75081431:_____/22:00002422
Organization unit Institute of Technology and Business in České Budějovice
Keywords in English media branding; news media brands; media brand attributes; consumer-based brand equity
Tags MAR_s, NE_MAN, RIV22, SCOPUS
Changed by Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 20/10/2022 09:56.
Abstract
The authors analyse media consumption trends in Latvia and determine how media brands increase their equity and the consumption of media regarding younger audiences. This research was designed to understand media consumption trends via secondary information analyses and employs a quantitative survey to identify non-product-related brand attitudes. The research question of this paper is concerned with defining how media brand associations affect content consumption and engagement.
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