POLLÁK, František, Peter MARKOVIČ, Roman VAVREK and Yaroslava KOSTIUK. Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market. EKONOMICKÝ ČASOPIS/JOURNAL OF ECONOMICS. Bratislava, Slovakia: Ekonomický ústav SAV, v.v.i. a Prognostický ústav CSPV SAV, v.v.i, 70/2022, No 4, p. 368-389. ISSN 0013-3035. 2022.
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Basic information
Original name Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market
Authors POLLÁK, František (703 Slovakia, guarantor, belonging to the institution), Peter MARKOVIČ, Roman VAVREK and Yaroslava KOSTIUK (703 Slovakia, belonging to the institution).
Edition EKONOMICKÝ ČASOPIS/JOURNAL OF ECONOMICS, Bratislava, Slovakia, Ekonomický ústav SAV, v.v.i. a Prognostický ústav CSPV SAV, v.v.i, 2022, 0013-3035.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/75081431:_____/22:00002441
Organization unit Institute of Technology and Business in České Budějovice
UT WoS 000872378100004
Keywords in English COVID-19; pandemic; e-commerce; Facebook; internet; innovation; business management
Tags MAR_s, NE_MAN, RIV22, WOS
Changed by Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/3/2023 20:38.
Abstract
The issue of the impacts of the COVID-19 pandemic on the economy is highly topical at a time of gradual economic recovery. The study presents the results of more than a year and a half of empirical research on changes in consumer behaviour patterns of Slovaks obtained through an analysis of their online interactions with the five main representatives of the e-commerce industry. During both pandemic waves B2C and C2B interactions of a sample of more than half a million customers in the Facebook social network environment were systematically recorded.
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