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@inproceedings{65822, author = {Pollák, František and Markovič, Peter and Straková, Jarmila and Pártlová, Petra}, address = {Les Ulis, France}, booktitle = {SHS Web of Conf.Volume 92, 2021: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020}, edition = {1.}, editor = {Tomáš Kliestik}, keywords = {reputation; brand; business succession; family business}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Les Ulis, France}, pages = {nestránkováno}, publisher = {EDP Sciences}, title = {Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses}, url = {https://www.shs-conferences.org/articles/shsconf/abs/2021/03/shsconf_glob20_05023/shsconf_glob20_05023.html}, year = {2021} }
TY - JOUR ID - 65822 AU - Pollák, František - Markovič, Peter - Straková, Jarmila - Pártlová, Petra PY - 2021 TI - Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses PB - EDP Sciences CY - Les Ulis, France KW - reputation KW - brand KW - business succession KW - family business UR - https://www.shs-conferences.org/articles/shsconf/abs/2021/03/shsconf_glob20_05023/shsconf_glob20_05023.html N2 - The paper discusses the issue of sustainable development of corporate reputation, more specifically discusses the issue of traditional and innovative approaches to reputation management of selected global brands owned by the family businesses. ER -
POLLÁK, František, Peter MARKOVIČ, Jarmila STRAKOVÁ a Petra PÁRTLOVÁ. Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses. In Tomáš Kliestik. \textit{SHS Web of Conf.Volume 92, 2021: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020}. 1. vyd. Les Ulis, France: EDP Sciences. s.~nestránkováno, nestránkov. 2021.
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