SAULĪTE, Linda, Deniss ŠČEULOVS a František POLLÁK. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption. Journal of Open Innovation: Technology, Market, and Complexity. Basel, Switzerland: MDPI, roč. 8/2022, č. 3, s. 1-26, 27 s. ISSN 2199-8531. 2022. |
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@article{64841, author = {Saulīte, Linda and Ščeulovs, Deniss and Pollák, František}, article_location = {Basel, Switzerland}, article_number = {3}, keywords = {media branding; news media brands; media brand attributes; consumer-based brand equity}, language = {eng}, issn = {2199-8531}, journal = {Journal of Open Innovation: Technology, Market, and Complexity}, title = {The Influence of Non-Product-Related Attributes on Media Brands’ Consumption}, url = {https://www.mdpi.com/2199-8531/8/3/105/htm}, volume = {8/2022}, year = {2022} }
TY - JOUR ID - 64841 AU - Saulīte, Linda - Ščeulovs, Deniss - Pollák, František PY - 2022 TI - The Influence of Non-Product-Related Attributes on Media Brands’ Consumption JF - Journal of Open Innovation: Technology, Market, and Complexity VL - 8/2022 IS - 3 SP - 1-26 EP - 1-26 PB - MDPI SN - 21998531 KW - media branding KW - news media brands KW - media brand attributes KW - consumer-based brand equity UR - https://www.mdpi.com/2199-8531/8/3/105/htm N2 - The authors analyse media consumption trends in Latvia and determine how media brands increase their equity and the consumption of media regarding younger audiences. This research was designed to understand media consumption trends via secondary information analyses and employs a quantitative survey to identify non-product-related brand attitudes. The research question of this paper is concerned with defining how media brand associations affect content consumption and engagement. ER -
SAULĪTE, Linda, Deniss ŠČEULOVS a František POLLÁK. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption. \textit{Journal of Open Innovation: Technology, Market, and Complexity}. Basel, Switzerland: MDPI, roč.~8/2022, č.~3, s.~1-26, 27 s. ISSN~2199-8531. 2022.
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