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    2020

    1. Digital Era and Consumer Behavior on the Internet
      MARTÍŠKOVÁ, Petra and Roman ŠVEC. Digital Era and Consumer Behavior on the Internet. Online. In Svetlana Igorevna Ashmarina, Marek Vochozka, Valentina Vyacheslavovna Mantulenko. Digital Age: Chances, Challenges and Future. Basel, Switzerland: Springer, 2020, p. 92-100. ISSN 2367-3370. Available from: https://dx.doi.org/10.1007/978-3-030-27015-5_12.
      Name in Czech: Digitální éra a chování spotřebitelů na internetu
      RIV/75081431:_____/20:00001586 Proceedings paper. English. Switzerland.
      Martíšková, Petra (203 Czech Republic, guarantor, belonging to the institution) -- Švec, Roman (203 Czech Republic, belonging to the institution)
      Keywords in English: Digital era; Internet consumer behavior; Data privacy concerns
      Type of proceedings: post-proceedings
      Changed by: Mgr. Milada Šanderová, učo 25742. Changed: 20/9/2019 09:21.
      More: https://is.vstecb.cz/publication/50181/en

    2018

    1. Advertising at Media Market – Evidence from the Czech Republic
      SLABÁ, Marie, Petra MARTÍŠKOVÁ and Roman ŠVEC. Advertising at Media Market – Evidence from the Czech Republic. Online. In Khalid S. Soliman. Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018, p. 1808-1816. ISBN 978-0-9998551-1-9.
      Name in Czech: Reklama na mediálním trhu - Příklady z České republiky
      English. United States of America.
      Keywords in English: marketing; media market; internet; TV
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 9/5/2019 12:03.
      More: https://is.vstecb.cz/publication/47901/en
    2. Factors Influencing Customer Loyalty towards Private Labels
      SLABÁ, Marie, Petra MARTÍŠKOVÁ and Roman ŠVEC. Factors Influencing Customer Loyalty towards Private Labels. Online. In Khalid S. Soliman. Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018, p. 2150-2159. ISBN 978-0-9998551-1-9.
      Name in Czech: Faktory ovlivňující loajalitu zákazníků vůči soukromým značkám
      English. United States of America.
      Keywords in English: customer loyalty; consumer behaviour; consumer satisfaction; price and price sensitivity; consumer experience
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 9/5/2019 12:04.
      More: https://is.vstecb.cz/publication/47921/en
    3. Faktory ovlivňující využívání internetového bankovnictví pro stanovení profilu cílového segmentu internetového bankovnictví (Factors influencing the use of internet banking to determine the profile of the target segment of internet banking)
      SLABÁ, Marie, Petra MARTÍŠKOVÁ, Roman ŠVEC and Michaela KOUBKOVÁ. Faktory ovlivňující využívání internetového bankovnictví pro stanovení profilu cílového segmentu internetového bankovnictví (Factors influencing the use of internet banking to determine the profile of the target segment of internet banking). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 4, p. 115-121. ISSN 1339-3189.
      Name (in English): Factors influencing the use of internet banking to determine the profile of the target segment of internet banking
      Czech. Slovakia.
      Keywords in English: internet banking; factors influencing use of internet banking; customer
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 6/8/2018 11:35.
      More: https://is.vstecb.cz/publication/44602/en
    4. PREFERENCE RODIN S DĚTMI PŘI VÝBĚRU AKTIVIT A ATRAKTIVIT CESTOVNÍHO RUCHU (PREFERENCES OF FAMILIES WITH CHILDREN IN THE SELECTION OF ATTRACTIVENESS IN TOURISM)
      ŠVEC, Roman, Petra MARTÍŠKOVÁ and Michaela KOUBKOVÁ. PREFERENCE RODIN S DĚTMI PŘI VÝBĚRU AKTIVIT A ATRAKTIVIT CESTOVNÍHO RUCHU (PREFERENCES OF FAMILIES WITH CHILDREN IN THE SELECTION OF ATTRACTIVENESS IN TOURISM). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 2, p. 1-13, 14 pp. ISSN 1339-3189.
      Name (in English): PREFERENCES OF FAMILIES WITH CHILDREN IN THE SELECTION OF ATTRACTIVENESS IN TOURISM
      Czech. Slovakia.
      Keywords in English: preference; family; tourism; factors
      Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 17/4/2018 11:42.
      More: https://is.vstecb.cz/publication/43282/en
    5. Preference seniorů na trhu cestovního ruchu (Seniors' preferences in the tourism market)
      ŠVEC, Roman, Petra MARTÍŠKOVÁ, Marie SLABÁ and Valentýna ŠKRABÁLKOVÁ. Preference seniorů na trhu cestovního ruchu (Seniors' preferences in the tourism market). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 4, p. 104-114. ISSN 1339-3189.
      Name (in English): Seniors' preferences in the tourism market
      Czech. Slovakia.
      Keywords in English: senior tourism market; seniors’ preferences; seniors’ travelling
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 6/8/2018 11:45.
      More: https://is.vstecb.cz/publication/44603/en
    6. REKLAMA KOLEM NÁS POHLEDEM PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC)
      MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. REKLAMA KOLEM NÁS POHLEDEM PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 2, p. 91-103. ISSN 1339-3189.
      Name (in English): ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
      Czech. Slovakia.
      Keywords in English: advertising; advertising as a source of information; advertising saturation; irritation of the placement of advertising messages; full-time university and higher vocational school students; Czech Republic
      Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 17/4/2018 11:53.
      More: https://is.vstecb.cz/publication/43281/en
    7. The Impact of the Consumers’ Limited Time on the Character of Their Decision: Theoretical Point of View on the Rationality of the Decision
      MARTÍŠKOVÁ, Petra, Roman ŠVEC and Marie SLABÁ. The Impact of the Consumers’ Limited Time on the Character of Their Decision: Theoretical Point of View on the Rationality of the Decision. Online. In Khalid S. Soliman. Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018, p. 2402-2411. ISBN 978-0-9998551-1-9.
      Name in Czech: Dopad omezeného času spotřebitelů na charakter jejich rozhodnutí: Teoretický pohled na racionalitu rozhodnutí
      English. United States of America.
      Keywords in English: decision-making; consumer; behaviour; rationality; bounded rationality; limited available time time
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 9/5/2019 12:04.
      More: https://is.vstecb.cz/publication/47841/en
    8. Theoretical Point of View on (UN) Conscious Decision-Making, Decision Quality and Decision Costs
      MARTÍŠKOVÁ, Petra, Roman ŠVEC and Marie SLABÁ. Theoretical Point of View on (UN) Conscious Decision-Making, Decision Quality and Decision Costs. Online. In Khalid S. Soliman. Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018, p. 7511-7519. ISBN 978-0-9998551-1-9.
      Name in Czech: Teoretický pohled na (ne)vědomé rozhodování, kvalitu rozhodování a náklady na rozhodování
      English. United States of America.
      Keywords in English: decision-making; consumer; behaviour; conscious decision-making; unconscious decision-making; limited available time
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 9/5/2019 12:04.
      More: https://is.vstecb.cz/publication/47861/en
    9. Vliv ekonomické krize na vývoj prodejní ceny cukrové čepy jako základního nástroje marketingového mixu (The Effect of the Economic Crisis on the Development of the Selling Price of Sugar Wrap as a Basic Tool of the Marketing Mix)
      SLABÁ, Marie. Vliv ekonomické krize na vývoj prodejní ceny cukrové čepy jako základního nástroje marketingového mixu (The Effect of the Economic Crisis on the Development of the Selling Price of Sugar Wrap as a Basic Tool of the Marketing Mix). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 5, p. 187-193, 6 pp. ISSN 1339-3189.
      Name (in English): The Effect of the Economic Crisis on the Development of the Selling Price of Sugar Wrap as a Basic Tool of the Marketing Mix
      Czech. Slovakia.
      Keywords in English: global financial and economic crisis; marketing; price; factors affecting price; sugar beet
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 11/12/2018 10:49.
      More: https://is.vstecb.cz/publication/46064/en
    10. Vnímaná citlivost vybraných osobních údajů: údaje o sociokulturních faktorech a osobní ekonomické situaci (Perceived sensitivity of selected personal data: socio-cultural data and personal economic situation data)
      MARTÍŠKOVÁ, Petra, Roman ŠVEC, Marie SLABÁ and Jana ŘÍHOVÁ. Vnímaná citlivost vybraných osobních údajů: údaje o sociokulturních faktorech a osobní ekonomické situaci (Perceived sensitivity of selected personal data: socio-cultural data and personal economic situation data). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 4, p. 95-103. ISSN 1339-3189.
      Name (in English): Perceived sensitivity of selected personal data: socio-cultural data and personal economic situation data
      Czech. Slovakia.
      Keywords in English: socio-cultural factors; personal economic data; sensitive personal data
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 6/8/2018 11:53.
      More: https://is.vstecb.cz/publication/44604/en

    2017

    1. E-shops and customer feedback: experience by Czech B2C customers
      MARTÍŠKOVÁ, Petra and Roman ŠVEC. E-shops and customer feedback: experience by Czech B2C customers. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2017, vol. 10, No 1, p. 72-83. ISSN 1805-9112.
      Name in Czech: E-shopy a zákaznická zpětná vazba: zkušenosti českých B2C zákazníků
      Management, administration and clerical work. English. Czech Republic.
      Keywords in English: e-shops; Czech B2C customers; customer feedback; reply to customer feedback
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:28.
      More: https://is.vstecb.cz/publication/37883/en
    2. Komparace postoje firem A JEJICH ZÁKAZNÍKŮ K CSR AKTIVITÁM (comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY)
      SLABÁ, Marie. Komparace postoje firem A JEJICH ZÁKAZNÍKŮ K CSR AKTIVITÁM (comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY). Mladá veda (Young Science). Prešov, Slovensko: Vydavateľstvo UNIVERSUM, 2017, vol. 5, No 1, p. 105-112. ISSN 1339-3189.
      Name (in English): comparison of attitude of companies and their customers to CORPORATE SOCIAL RESPONSIBILITY
      Management, administration and clerical work. Czech. Slovakia.
      Keywords in English: Corporate Social Responsibility (CSR); CSR dimensions; customers
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 07:58.
      More: https://is.vstecb.cz/publication/37081/en
    3. KONTROVERZNÍ TÉMATA V REKLAMĚ Z POHLEDU PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC)
      MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. KONTROVERZNÍ TÉMATA V REKLAMĚ Z POHLEDU PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 12-23. ISSN 1339-3189.
      Name (in English): CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
      Economics. Czech. Slovakia.
      Keywords in English: advertising; controversial topics in advertising; full-time university and higher vocational school students; Czech Republic
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 07:40.
      More: https://is.vstecb.cz/publication/42043/en
    4. MOTIVACE PRACOVNÍKŮ V CESTOVNÍM RUCHU
      ŠVEC, Roman, Veronika HUMLEROVÁ and Petra MARTÍŠKOVÁ. MOTIVACE PRACOVNÍKŮ V CESTOVNÍM RUCHU. Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 84-96. ISSN 1339-3189.
      Name (in English): MOTIVACE PRACOVNÍKŮ V CESTOVNÍM RUCHU
      Economics. Czech. Slovakia.
      Keywords in English: accommodation facility; preference; questioning
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:53.
      More: https://is.vstecb.cz/publication/41341/en
    5. NOVÝ ZPŮSOB OCHRANY OSOBNÍCH ÚDAJŮ V PODOBĚ „GDPR“ OČIMA VEŘEJNOSTI (NEW WAY OF DATA PROTECTION IN THE FORM OF„GDPR“ FROM THE POINT OF VIEW OF THE PUBLIC)
      MARTÍŠKOVÁ, Petra, Veronika HUMLEROVÁ and Antónia ŠTENSOVÁ. NOVÝ ZPŮSOB OCHRANY OSOBNÍCH ÚDAJŮ V PODOBĚ „GDPR“ OČIMA VEŘEJNOSTI (NEW WAY OF DATA PROTECTION IN THE FORM OF„GDPR“ FROM THE POINT OF VIEW OF THE PUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 1-11. ISSN 1339-3189.
      Name (in English): NEW WAY OF DATA PROTECTION IN THE FORM OF„GDPR“ FROM THE POINT OF VIEW OF THE PUBLIC
      Economics. Czech. Slovakia.
      Keywords in English: GDPR; General Data Protection Regulation; content analysis of opinions
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:32.
      More: https://is.vstecb.cz/publication/42042/en
    6. PERSONIFIKACE PRODUKTU JAKO ZPŮSOB NAVÁZÁNÍ AUTENTIČTĚJŠÍHO VZTAHU SE ZÁKAZNÍKEM (PERSONIFICATION OF THE PRODUCT AS A WAY TO ESTABLISH MORE AUTHENTIC RELATIONSHIPS WITH CUSTOMERS)
      MARTÍŠKOVÁ, Petra. PERSONIFIKACE PRODUKTU JAKO ZPŮSOB NAVÁZÁNÍ AUTENTIČTĚJŠÍHO VZTAHU SE ZÁKAZNÍKEM (PERSONIFICATION OF THE PRODUCT AS A WAY TO ESTABLISH MORE AUTHENTIC RELATIONSHIPS WITH CUSTOMERS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 55-71. ISSN 1339-3189.
      Name (in English): PERSONIFICATION OF THE PRODUCT AS A WAY TO ESTABLISH MORE AUTHENTIC RELATIONSHIPS WITH CUSTOMERS
      Economics. Czech. Slovakia.
      Keywords in English: personification; marketing communication campaign; CRM; Facebook; YouTube; Instagram; Fidorka biscuit; Mondelez International
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:28.
      More: https://is.vstecb.cz/publication/40141/en
    7. PREFERENCE STRAVOVÁNÍ SENIORŮ JAKO MOŽNÝ PRVEK ROZVOJE CESTOVNÍHO RUCHU (SENIORS‘ CATERING PREFERENCES AS AN ELEMENT OF TOURISM DEVELOPMENT)
      ŠVEC, Roman. PREFERENCE STRAVOVÁNÍ SENIORŮ JAKO MOŽNÝ PRVEK ROZVOJE CESTOVNÍHO RUCHU (SENIORS‘ CATERING PREFERENCES AS AN ELEMENT OF TOURISM DEVELOPMENT). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 112-127. ISSN 1339-3189.
      Name (in English): SENIORS‘ CATERING PREFERENCES AS AN ELEMENT OF TOURISM DEVELOPMENT
      Economics. Czech. Slovakia.
      Keywords in English: tourism; gastronomy; seniors; catering facilities; preferences.
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:02.
      More: https://is.vstecb.cz/publication/40163/en
    8. PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU POTRAVINÁŘSKÝCH PRODEJEN (CUSTOMER PREFERENCES WHEN CHOOSING A FOOD STORE)
      ŠVEC, Roman and Petra MARTÍŠKOVÁ. PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU POTRAVINÁŘSKÝCH PRODEJEN (CUSTOMER PREFERENCES WHEN CHOOSING A FOOD STORE). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 128-138. ISSN 1339-3189.
      Name (in English): CUSTOMER PREFERENCES WHEN CHOOSING A FOOD STORE
      Economics. Czech. Slovakia.
      Keywords in English: customer preferences; choice of retail store; food store; Czech Republic
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:02.
      More: https://is.vstecb.cz/publication/42041/en
    9. PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU UBYTOVACÍHO ZAŘÍZENÍ A JEJICH VZAH K PR FIREM (CUSTOMER 'S PREFERENTIES IN SELECTION OF ACCOMMODATION ESTABLISHMENTS AND THEIR RELATIONSHIP TO THE COMPANY PR)
      ŠVEC, Roman, Petra MARTÍŠKOVÁ and Antónia ŠTENSOVÁ. PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU UBYTOVACÍHO ZAŘÍZENÍ A JEJICH VZAH K PR FIREM (CUSTOMER 'S PREFERENTIES IN SELECTION OF ACCOMMODATION ESTABLISHMENTS AND THEIR RELATIONSHIP TO THE COMPANY PR). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 97-112. ISSN 1339-3189.
      Name (in English): CUSTOMER 'S PREFERENTIES IN SELECTION OF ACCOMMODATION ESTABLISHMENTS AND THEIR RELATIONSHIP TO THE COMPANY PR
      Economics. Czech. Slovakia.
      Keywords in English: accommodation; preference; questioning
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:01.
      More: https://is.vstecb.cz/publication/42101/en
    10. SPOLEČENSKÁ ROLE REKLAMY OČIMA PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC)
      MARTÍŠKOVÁ, Petra, Marie SLABÁ and Roman ŠVEC. SPOLEČENSKÁ ROLE REKLAMY OČIMA PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 72-85. ISSN 1339-3189.
      Name (in English): SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
      Economics. Czech. Slovakia.
      Keywords in English: advertising; social role of advertising; full time university and higher vocational school students; Czech Republic
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 14:33.
      More: https://is.vstecb.cz/publication/42082/en
    11. Stimulation of customer feedback in B2C e-shops
      MARTÍŠKOVÁ, Petra and Roman ŠVEC. Stimulation of customer feedback in B2C e-shops. Online. In Khalid S. Soliman. Education Excellence and Innovation Management trough Vision 2020: From Regional Development Sustainability to Global Economic Growth; Proceedings of the 29th International Business Information Management Association Conference. 1st ed. Vienna, Austria: International Business Information Management Association (IBIMA), 2017, p. 2060-2074. ISBN 978-0-9860419-7-6.
      Name in Czech: Stimulace zpětné vazby zákazníků v e-shopech B2C
      RIV/75081431:_____/17:00001322 Proceedings paper. English. Austria.
      Martíšková, Petra (203 Czech Republic, guarantor, belonging to the institution) -- Švec, Roman (203 Czech Republic, belonging to the institution)
      Keywords in English: customer feedback; B2C e-shops; CRM; customer relationship management
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 30/11/2018 09:30.
      More: https://is.vstecb.cz/publication/45645/en
    12. ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS)
      SLABÁ, Marie and Petra MARTÍŠKOVÁ. ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 113-121. ISSN 1339-3189.
      Name (in English): BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS
      Economics. Czech. Slovakia.
      Keywords in English: brand; promotion; Interbrand; BrandZ; Brand Finance Global 500
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 12:54.
      More: https://is.vstecb.cz/publication/42081/en

    2016

    1. Analýza marketingových aktivit a řízení vztahů se stakeholdery malých a středních podniků (Analysis of Marketing Activities and Management of Relationships with Stakeholders of Small and Medium Enterprises)
      SLABÁ, Marie. Analýza marketingových aktivit a řízení vztahů se stakeholdery malých a středních podniků (Analysis of Marketing Activities and Management of Relationships with Stakeholders of Small and Medium Enterprises). In Jihočeský kraj v globální ekonomice. 1. vydání. Praha: SETOUTBOOKS.CZ, 2016, p. 169-178. ISBN 978-80-86277-82-0.
      Name (in English): Analysis of Marketing Activities and Management of Relationships with Stakeholders of Small and Medium Enterprises
      RIV/75081431:_____/16:00000679 Chapter(s) of a specialized book. Economics. Czech. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: stakeholder; marketing; SMEs
      Changed by: Věra Kostková, učo 6173. Changed: 21/7/2016 12:01.
      More: https://is.vstecb.cz/publication/32683/en
    2. Obtaining Customer Feedback: Experience of “Staffino” from the Managerial Point of View
      MARTÍŠKOVÁ, Petra and Roman ŠVEC. Obtaining Customer Feedback: Experience of “Staffino” from the Managerial Point of View. Online. In Khalid S. Soliman. Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth; Proceedings of the 28th International Business Information Management Association Conference (IBIMA). 1st ed. Seville, Španělsko: Internationa Business Information Management Association (IBIMA), 2016, p. 657-670. ISBN 978-0-9860419-8-3.
      Name in Czech: Získání zpětné vazby od zákazníků: zkušenost "Staffino" z manažerského pohledu
      RIV/75081431:_____/16:00001318 Proceedings paper. English. Spain.
      Martíšková, Petra (203 Czech Republic, guarantor, belonging to the institution) -- Švec, Roman (203 Czech Republic, belonging to the institution)
      Keywords in English: customer feedback; online customer feedback tool; Staffino; customer value; customer relationship management
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 30/11/2018 09:29.
      More: https://is.vstecb.cz/publication/45641/en
    3. Perception of Chinese brands in the Czech Republic
      SLABÁ, Marie. Perception of Chinese brands in the Czech Republic. In North China University Of Technology. Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe. China: Neuveden, 2016, p. 21-29. ISBN 978-7-5103-1428-5.
      Name in Czech: Vnímání čínských značek v České republice
      Management, administration and clerical work. English. China.
      Keywords in English: brand; brand perception; Chinese brands
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 16/3/2017 10:28.
      More: https://is.vstecb.cz/publication/36441/en
    4. STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY
      SLABÁ, Marie. STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY. Online. In Tomáš Löster, Tomáš Pavelka. The 8th International Days of Statistics and Economis. Neuveden: Melandrium, 2016, p. 1366-1374. ISBN 978-80-87990-02-5.
      Name in Czech: Matice stakeholder power-interest a stakeholder-responsibility ve společenské odpovědnosti firem
      RIV/75081431:_____/16:00000826 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: corporate social responsibility; stakeholder; stakeholder-responsibility matrix; stakeholder power-interest matrix
      Type of proceedings: post-proceedings
      Changed by: Hana Dlouhá, učo 19800. Changed: 27/10/2016 10:35.
      More: https://is.vstecb.cz/publication/34461/en
    5. The Importance of Stakeholders in Services case study in the Czech market
      SLABÁ, Marie. The Importance of Stakeholders in Services case study in the Czech market. Online. In Khalid S. Soliman. Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth, Proceedings of The 28th International Business Information Management Association Conference (IBIMA). 1st ed. Seville, Spain: International Business Information Management Association (IBIMA), 2016, p. 3808-3821. ISBN 978-0-9860419-8-3.
      Name in Czech: Případová studie k významu zainteresovaných stran ve službách na českém trhu
      English. Spain.
      Keywords in English: zainteresovaná strana; služby; analýza zúčastněných stran
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 11/4/2019 09:18.
      More: https://is.vstecb.cz/publication/47581/en

    2015

    1. Advertising in Chinese Markets
      SLABÁ, Marie. Advertising in Chinese Markets. Online. In Khalid S. Soliman. Proceedings of the 26th International Business Information Management Association Conference. 1st ed. Norristown: International Business Information Management Association (IBIMA), 2015, p. 941-951. ISBN 978-0-9860419-5-2.
      Name in Czech: Reklama na čínských trzích
      RIV/75081431:_____/15:00001226 Proceedings paper. English. United States of America.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: advertising; media; marketing communication; Chinese markets
      Type of proceedings: post-proceedings
      Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 4/4/2018 10:41.
      More: https://is.vstecb.cz/publication/43601/en
    2. Analysis of development of the most valuable brands in the world and the most valuable brands in China
      SLABÁ, Marie and Hudečková QI. Analysis of development of the most valuable brands in the world and the most valuable brands in China. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, roč. 8, No 1, p. 49-59. ISSN 1805-9112.
      Name in Czech: Analýza vývoje nejhodnotnějších značek světa a nejhodnotnějších značek v Číně
      RIV/75081431:_____/15:00000491 Article in a journal. Management, administration and clerical work. English. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution) -- Qi, Hudečková (156 China)
      Keywords in English: brand; brand value; Brandz
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 2/7/2015 08:32.
      More: https://is.vstecb.cz/publication/28244/en

    2014

    1. Analýza webových stran vybraného hotelu v českých budějovicích – případová studie (Analysis of websites of selected hotel in české budějovice – Case study)
      SLABÁ, Marie. Analýza webových stran vybraného hotelu v českých budějovicích – případová studie (Analysis of websites of selected hotel in české budějovice – Case study). In Nové trendy v gastronomii, hotelnictví a cestovním ruchu : sborník příspěvků. 1. vyd. Brno: Vysoká škola obchodní a hotelová Brno, 2014, p. 195-203. ISBN 978-80-87300-56-5.
      Name (in English): Analysis of websites of selected hotel in české budějovice – Case study
      Economics. Czech. Czech Republic.
      Keywords in English: Marketing; marketing communication; websites; hotel; internet; social network
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 23/6/2014 08:14.
      More: https://is.vstecb.cz/publication/24241/en

    2013

    1. Analýza stakeholderů v bankovním sektoru (Stakeholder analysis in the bank sector)
      SLABÁ, Marie. Analýza stakeholderů v bankovním sektoru (Stakeholder analysis in the bank sector). Online. In FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS. 1. vyd. Ostrava: VŠB - Technical University Ostrava, 2013, p. 817-826. ISBN 978-80-248-3172-5.
      Name (in English): Stakeholder analysis in the bank sector
      RIV/75081431:_____/13:00000462 Proceedings paper. Management, administration and clerical work. Czech. Czech Republic.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Stakeholder; stakeholder identification; stakeholder prioritisation; Stakeholder Index; Stakeholder Circle Methodology
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 13/4/2015 16:27.
      More: https://is.vstecb.cz/publication/27061/en
    2. Evaluation of selected universities websites
      SLABÁ, Marie. Evaluation of selected universities websites. In Rojík Stanislav. Konkurence : sborník příspěvků. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2013, p. 251-262. ISBN 978-80-87035-73-3.
      Name in Czech: Hodnocení webových stran vybraných vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: university; marketing communication; internet; websites evaluation
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 7/5/2014 14:48.
      More: https://is.vstecb.cz/publication/21425/en
    3. Nový přístup k strategii marketingové komunikace s využitím metodiky stakeholder circle (New Approach to Marketing Communication Strategy with Utilization of Stakeholder Circle Methodology)
      SLABÁ, Marie and Marie HESKOVÁ. Nový přístup k strategii marketingové komunikace s využitím metodiky stakeholder circle (New Approach to Marketing Communication Strategy with Utilization of Stakeholder Circle Methodology). AUSPICIA: recenzovaný časopis pro otázky společenských věd. České Budějovice: VŠERS, 2013, Neuveden, No 2, p. 58-65. ISSN 1214-4967.
      Name (in English): New Approach to Marketing Communication Strategy with Utilization of Stakeholder Circle Methodology
      Economics. Czech. Czech Republic.
      Keywords in English: marketing communication; Stakeholder Circle Methodology;marketing communication strategy
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 6/11/2014 11:34.
      More: https://is.vstecb.cz/publication/25281/en
    4. Obchodní podnikání ve 21. století (Trade Business in the 21st Century)
      MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4.
      Name (in English): Trade Business in the 21st Century
      RIV/75081431:_____/13:00000341 Textbook. Economics. Czech. Czech Republic.
      Mulačová, Věra (203 Czech Republic, guarantor, belonging to the institution) -- Mulač, Petr (203 Czech Republic, belonging to the institution) -- Bednářová, Petra (203 Czech Republic, belonging to the institution) -- Kučera, Lukáš (203 Czech Republic, belonging to the institution) -- Simotová, Vendula (203 Czech Republic, belonging to the institution) -- Slabá, Marie (203 Czech Republic, belonging to the institution)
      Keywords in English: trade business; retail; wholesale; international trade; consumer behaviour
      Reviewed: yes
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 3/4/2014 14:17.
      More: https://is.vstecb.cz/publication/21538/en
    5. Theoretical aspect of univerzity marketing
      SLABÁ, Marie. Theoretical aspect of univerzity marketing. In Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků. 1. vyd. Zlín: Univerzita Tomáše Bati ve Zlíně, 2013, p. nestránkováno, 7 pp. ISBN 978-80-7454-248-0.
      Name in Czech: Teoretické aspekty marketingu vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: Marketing; university; marketing mix; marketing mix tools
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 29/7/2013 10:14.
      More: https://is.vstecb.cz/publication/21484/en

    2012

    1. Development of tourism and marketing in tourism in the Czech republic
      SLABÁ, Marie and Pavel ROUSEK. Development of tourism and marketing in tourism in the Czech republic. In Drive your knowledge be a scientist : 8th International Bata Conference for Ph.D. Students and Young Researchers : sborník příspěvků. 1.vyd. Zlín: Tomas Bata University in Zlín : Faculty of Management and Economics, 2012, p. nestránkováno, 8 pp. ISBN 978-80-7454-013-4.
      Name in Czech: Vývoj turismu a marketing v oblasti turismu v České republice
      Economics. English. Czech Republic.
      Keywords in English: Tourism; capacity; occupancy; foreign currency expenses and incomes; marketing; marketing communication; internet; social networks; mobile technologies
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 11/2/2013 09:41.
      More: https://is.vstecb.cz/publication/20363/en
    2. Marketing : Studijní opora pro kombinované studium : Bakalářské studium
      SLABÁ, Marie. Marketing : Studijní opora pro kombinované studium : Bakalářské studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2012, 145 pp. ISBN 978-80-7468-013-7.
      Economics. Czech. Czech Republic.
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:20.
      More: https://is.vstecb.cz/publication/19064/en
    3. Marketing as a tool of escalation of competitiveness of universities
      SLABÁ, Marie. Marketing as a tool of escalation of competitiveness of universities. In Šiška Vladislav. Konkurence : sborník příspěvků. Jihlava: Vysoká škola polytechnická Jihlava, 2012, p. 143-151. ISBN 978-80-87035-53-5.
      Name in Czech: Marketing jako nástroj zvyšování konkurenceschopnosti vysokých škol
      Economics. English. Czech Republic.
      Keywords in English: marketing; marketing mix; communication mix; university
      Changed by: Ing. Ivana Čertická, učo 7889. Changed: 19/11/2014 08:28.
      More: https://is.vstecb.cz/publication/19642/en
    4. Nové trendy v cestovním ruchu a marketing cestovního ruchu (New trends in tourism and marketing of tourism)
      SLABÁ, Marie. Nové trendy v cestovním ruchu a marketing cestovního ruchu (New trends in tourism and marketing of tourism). In Jaromír Rux; Jiří Šup. Aktuální problémy cestovního ruchu : Nové trendy a technologie v cestovním ruchu : sborník z mezinárodní konference. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2012, p. 229-234. ISBN 978-80-87035-56-6.
      Name (in English): New trends in tourism and marketing of tourism
      Economics. Czech. Czech Republic.
      Keywords in English: Tourism; marketing; event marketing; Internet; Ecotourism; Dark Tourism; Couch surfing; Volunteer Tourism; ResponsibleTravel
      Changed by: Mgr. Václav Karas, učo 10752. Changed: 5/11/2012 11:47.
      More: https://is.vstecb.cz/publication/19383/en

    2011

    1. Stakeholder management a analýza stakeholderů jako efektivní nástroj zvyšování konkurenceschopnosti podniků a organizací (Stakeholder management and analysis of stakeholders as an effective tool of improvement of competitiveness of firms and organisations)
      SLABÁ, Marie. Stakeholder management a analýza stakeholderů jako efektivní nástroj zvyšování konkurenceschopnosti podniků a organizací (Stakeholder management and analysis of stakeholders as an effective tool of improvement of competitiveness of firms and organisations). 2011.
      Name (in English): Stakeholder management and analysis of stakeholders as an effective tool of improvement of competitiveness of firms and organisations
      Economics. Czech. Czech Republic.
      Keywords in English: stakeholder; stakeholder management; stakeholder mapping; stakeholder analysis
      Type of participation: active participation (giving a lecture, organization, etc.)
      Changed by: Věra Kostková, učo 6173. Changed: 22/11/2011 14:49.
      More: https://is.vstecb.cz/publication/17362/en
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