Perception of Chinese brands in the Czech Republic

@inproceedings{36441,
   author = {Slabá, Marie},
   address = {China},
   booktitle = {Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe},
   editor = {North China University Of Technology},
   keywords = {brand; brand perception; Chinese brands},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {China},
   isbn = {978-7-5103-1428-5},
   pages = {21-29},
   publisher = {Neuveden},
   title = {Perception of Chinese brands in the Czech Republic},
   year = {2016}
}

TY  - JOUR
ID  - 36441
AU  - Slabá, Marie
PY  - 2016
TI  - Perception of Chinese brands in the Czech Republic
PB  - Neuveden
CY  - China
SN  - 9787510314285
KW  - brand
KW  - brand perception
KW  - Chinese brands
N2  - China has been considered as the largest growing market in the world for several years. Lots of foreign companies have been attracted by this market and have been tried to be successful with their world known brand at the Chinese market. On the other hand the Chinese companies have tried to benefit from the new open door policy and they have tried to launch their Chinese brands to foreign markets. This article focuses on brand awareness and brand perception of Chinese brands in the Czech Republic. Author established three research hypotheses that were tested by chi-square test.
ER  - 

SLABÁ, Marie. Perception of Chinese brands in the Czech Republic. In North China University Of Technology. \textit{Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe}. China: Neuveden, 2016. p.~21-29. ISBN~978-7-5103-1428-5.