Evaluation of selected universities websites

@inproceedings{21425,
   author = {Slabá, Marie},
   address = {Jihlava},
   booktitle = {Konkurence : sborník příspěvků},
   edition = {1. vyd.},
   editor = {Rojík Stanislav},
   keywords = {university; marketing communication; internet; websites evaluation},
   howpublished = {paměťový nosič},
   language = {eng},
   location = {Jihlava},
   isbn = {978-80-87035-73-3},
   pages = {251-262},
   publisher = {Vysoká škola polytechnická Jihlava},
   title = {Evaluation of selected universities websites},
   year = {2013}
}

TY  - JOUR
ID  - 21425
AU  - Slabá, Marie
PY  - 2013
TI  - Evaluation of selected universities websites
PB  - Vysoká škola polytechnická Jihlava
CY  - Jihlava
SN  - 9788087035733
KW  - university
KW  - marketing communication
KW  - internet
KW  - websites evaluation
N2  - Strict competition in the tertiary education market leads to the necessity of use of more effective ways and channels of marketing communication for universities presentation to the target markets and stakeholders. With respect to the key target segment of universities internet presentation of universities and universities websites are crucial means of marketing communication with this target segment. This article focuses on the comparison of selected universities websites in light of basic information that is important for the evaluation by the mean of the independent validators and ranks. Comparative analysis of the development of selected university websites was carried out in the course of four years from the first comparison and analysis carried out in 2008.
ER  - 

SLABÁ, Marie. Evaluation of selected universities websites. In Rojík Stanislav. \textit{Konkurence : sborník příspěvků}. 1. vyd. Jihlava: Vysoká škola polytechnická Jihlava, 2013, s.~251-262. ISBN~978-80-87035-73-3.