SLABÁ, Marie. Perception of Chinese brands in the Czech Republic. In North China University Of Technology. Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe. China: Neuveden. p. 21-29. ISBN 978-7-5103-1428-5. 2016.
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Basic information
Original name Perception of Chinese brands in the Czech Republic
Name in Czech Vnímání čínských značek v České republice
Authors SLABÁ, Marie.
Edition China, Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe, p. 21-29, 9 pp. 2016.
Publisher Neuveden
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50600 5.6 Political science
Country of publisher China
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
Organization unit Institute of Technology and Business in České Budějovice
ISBN 978-7-5103-1428-5
Keywords (in Czech) značka; vnímání značky; čínské značky
Keywords in English brand; brand perception; Chinese brands
Tags A_IBW, A_MAM, IBW, IBW_H, KCRM7, MAK, MAM_1, MAM_1a, MAM_2, MAM_2a, MARK, MAZ, S_MAM
Changed by Changed by: Hana Dlouhá, učo 19800. Changed: 16/3/2017 10:28.
Abstract
China has been considered as the largest growing market in the world for several years. Lots of foreign companies have been attracted by this market and have been tried to be successful with their world known brand at the Chinese market. On the other hand the Chinese companies have tried to benefit from the new open door policy and they have tried to launch their Chinese brands to foreign markets. This article focuses on brand awareness and brand perception of Chinese brands in the Czech Republic. Author established three research hypotheses that were tested by chi-square test.
Abstract (in Czech)
Čína je považována za největší rostoucí trh na světě již několik let. Celá řada zahraničních firem považuje tento trh za atraktivní a pokouší se svými světoznámými značkami na čínském trhu uspět. Na druhé straně se však také čínské společnosti pokouší těžit z nové open-door politiky a snaží se uspět s čínskými značkami na trzích mezinárodních. Tento článek se zaměřuje na povědomí a znalost čínských značek a vnímání čínských značek v České republice. Autorka si stanovila tři výzkumné hypotézy, které byly testovány chi-kvadrát testem.
PrintDisplayed: 28/3/2024 21:57