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    2024

    1. Empirical Study of Online Reputation Management of Entities in the Field of Supply and Demand Chain in Slovakia in the Context of Interyear Development
      POLLÁK, František, Peter MARKOVIČ, Kristián KALAMEN and Zuzana DZILSKÁ. Empirical Study of Online Reputation Management of Entities in the Field of Supply and Demand Chain in Slovakia in the Context of Interyear Development. Online. In Conference Proceedings of 11th Carpathian Logistics Congress (CLC 2023). 11th ed. Neuveden: TANGER Ltd., 2024, p. 20-25. ISBN 978-80-88365-17-4.
      URL
      Name in Czech: Empirická studie řízení online reputace subjektů v oblasti dodavatelského a poptávkového řetězce na Slovensku v kontextu meziročního vývoje
      Name (in English): Empirical Study of Online Reputation Management of Entities in the Field of Supply and Demand Chain in Slovakia in the Context of Interyear Development
      English. Czech Republic.
      Keywords in English: reputation; reputation management; competitiveness; supply and demand chain management; Slovakia
      Type of proceedings: post-proceedings
      Changed by: Barbora Kroupová, učo 25655. Changed: 19/8/2024 13:10.
      More: https://is.vstecb.cz/publication/72541/en
    2. ONLINE REPUTATION OF CHATBOTS THROUGH THE LENS OF POST-PANDEMIC ACCELERATED DIGITIZATION IN E-COMMERCE
      POLLÁK, František and Peter MARKOVIČ. ONLINE REPUTATION OF CHATBOTS THROUGH THE LENS OF POST-PANDEMIC ACCELERATED DIGITIZATION IN E-COMMERCE. Online. In Douček P., Sonntag, M., Nedomová, L. IDIMT 2024: Changes to ICT, Management, and Business Processes through AI - 32nd Interdisciplinary Information Management Talks. 32nd ed. Neuveden: Trauner Verlag Universität, 2024, p. 369-376. ISBN 978-3-99151-527-2.
      URL
      Name in Czech: ONLINE REPUTACE CHATBOTŮ Z POHLEDU POSTPANDEMICKÉ ZRYCHLENÉ DIGITALIZACE V ELEKTRONICKÉM OBCHODĚ.
      Name (in English): ONLINE REPUTATION OF CHATBOTS THROUGH THE LENS OF POST-PANDEMIC ACCELERATED DIGITIZATION IN E-COMMERCE
      RIV: Proceedings paper. English. Czech Republic.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: E-commerce; accelerated digitization; artificial intelligence; supply chain; COVID-19 pandemic; online reputation management
      Type of proceedings: post-proceedings
      Changed by: Barbora Kroupová, učo 25655. Changed: 13/9/2024 12:40.
      More: https://is.vstecb.cz/publication/72741/en
    3. ONLINE REPUTATION OF CHATBOTS THROUGH THE LENS OF POST-PANDEMIC ACCELERATED DIGITIZATION IN E-COMMERCE
      POLLÁK, František and Peter MARKOVIČ. ONLINE REPUTATION OF CHATBOTS THROUGH THE LENS OF POST-PANDEMIC ACCELERATED DIGITIZATION IN E-COMMERCE. Online. In Douček P., Sonntag, M., Nedomová, L. IDIMT 2024: Changes to ICT, Management, and Business Processes through AI - 32nd Interdisciplinary Information Management Talks. 32nd ed. Neuveden: Trauner Verlag Universität, 2024, p. 369-376, 7 pp. ISBN 978-3-99151-527-2.
      URL
      Name in Czech: ONLINE REPUTACE CHATBOTŮ OPTIKOU POSTPANDEMICKÉ ZRYCHLENÉ DIGITALIZACE V ELEKTRONICKÉM OBCHODĚ
      Name (in English): ONLINE REPUTATION OF CHATBOTS THROUGH THE LENS OF POST-PANDEMIC ACCELERATED DIGITIZATION IN E-COMMERCE
      English. Czech Republic.
      Keywords in English: E-commerce; accelerated digitization; artificial intelligence; supply chain; COVID-19 pandemic; online reputation management
      Changed by: Barbora Kroupová, učo 25655. Changed: 13/9/2024 10:44.
      More: https://is.vstecb.cz/publication/72721/en
    4. Reputation Analysis of Selected European and US Brands in the Context of the COVID-19 Pandemic
      POLLÁK, František, Peter MARKOVIČ, Michal KONEČNÝ and Mária Kmety BARTEKOVÁ. Reputation Analysis of Selected European and US Brands in the Context of the COVID-19 Pandemic. Online. In Sebastian Kot, Bilal Khalid, Adnan ul Haque. International Conference on Entrepreneurship and Economy in an Era of Uncertainty, EEEU 2023. 3rd ed. Singapur: Springer Nature, 2024, p. 895-915. ISBN 978-981-97-0995-3.
      URL
      Name in Czech: Analýza reputace vybraných evropských a amerických značek v kontextu pandemie COVID-19
      Name (in English): Reputation Analysis of Selected European and US Brands in the Context of the COVID-19 Pandemic
      RIV: Proceedings paper. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Konečný, Michal (703 Slovakia)
      Keywords in English: Online reputation; Premium brands; European market; US market; COVID-19; Triple transition
      Type of proceedings: post-proceedings
      Changed by: Barbora Kroupová, učo 25655. Changed: 24/10/2024 14:03.
      More: https://is.vstecb.cz/publication/72961/en
    5. The market dance between the rhythm of bitcoin prices and the S&P 500 Index
      KALAMEN, Kristián, Adrien AUDOIN, Rastislav SOLEJ and František POLLÁK. The market dance between the rhythm of bitcoin prices and the S&P 500 Index. Online. In Davidavičienė, Vida; Skvarciany, Viktorija; Jurevičienė, Daiva; Matuzevičiūtė-Balčiūnienė, Kristina; Lapinskaitė, Indrė; Meidutė-Kavaliauskienė, Ieva; Mačiulytė-Šniukienė, Alma; Korsakienė, Renata; Skačkauskienė, Ilona; Tamošiūnienė, Rima; Bublienė, Raim. International Scientific Conference “Business and Management 2024”: NEW TRENDS IN CONTEMPORARY ECONOMICS, BUSINESS AND MANAGEMENT. 14th ed. Vilnius, Litva: Vilnius Gediminas Technical University, 2024, p. 378-384. ISBN 978-609-476-363-2.
      URL
      Name in Czech: Tržní tanec mezi rytmem cen bitcoinu a indexem S&P 500
      Name (in English): The market dance between the rhythm of bitcoin prices and the S&P 500 Index
      English. Lithuania.
      Keywords in English: bitcoin; S&P 500; COVID-19; correlation; periodic returns
      Type of proceedings: post-proceedings
      Changed by: Barbora Kroupová, učo 25655. Changed: 24/10/2024 14:51.
      More: https://is.vstecb.cz/publication/73001/en

    2023

    1. Editor
      POLLÁK, František. Editor. IntechOpen, 2023 - 2023. ISSN 2631-8261.
      URL
      Name in Czech: člen ediční rady vydavatelství

      Changed by: Barbora Kroupová, učo 25655. Changed: 1/9/2023 09:11.
      More: https://is.vstecb.cz/publication/68721/en
    2. Member of Editorial Board
      POLLÁK, František. Member of Editorial Board. Strategic Management, 2023 - 2023. ISSN 1821-3448.
      URL
      Name in Czech: člen redakční rady odborného periodika

      Changed by: Barbora Kroupová, učo 25655. Changed: 1/9/2023 09:11.
      More: https://is.vstecb.cz/publication/68741/en
    3. Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison
      POLLÁK, František. Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison. Online. In Doucek P., Sonntag M., Nedomova L. IDIMT 2023: New Challenges for ICT and Management. 31st ed. Linz: Trauner Verlag Universitat, 2023, p. 329-336, 411 pp. ISBN 978-3-99151-176-2.
      URL
      RIV/75081431:_____/23:00002591 Proceedings paper. English. Austria.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: Accelerated digitization; COVID-19 pandemic; Digital transformation; E-commerce; Online Reputation Management; Supply chain
      Type of proceedings: post-proceedings
      Changed by: Barbora Kroupová, učo 25655. Changed: 24/10/2023 15:04.
      More: https://is.vstecb.cz/publication/69341/en
    4. Pandemic Economic Crises
      KALAMEN, Kristián, František POLLÁK and Peter MARKOVIČ. Pandemic Economic Crises. Encyclopedia. Basilej, Švýcarsko: MDPI, 2023, vol. 3, No 4, p. 1489-1497. ISSN 2673-8392.
      URL
      Name in Czech: Pandemické hospodářské krize
      Name (in English): Pandemic Economic Crises
      English. Switzerland.
      Keywords in English: market economy; economic crisis; financial market; pandemic; COVID-19
      Changed by: Barbora Kroupová, učo 25655. Changed: 24/10/2024 14:43.
      More: https://is.vstecb.cz/publication/72981/en
    5. Reputation Management as a part of Online Branding Infrastructure of luxury hotels on the Adriatic Coast - pre and post Covid-19 perspective
      POLLÁK, František and Peter MARKOVIČ. Reputation Management as a part of Online Branding Infrastructure of luxury hotels on the Adriatic Coast - pre and post Covid-19 perspective. Online. In Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Volume 74, 2023. Amsterdam: Elsevier B.V., 2023, p. 1546-1553, 1568 pp. ISSN 2352-1457.
      URL
      RIV/75081431:_____/23:00002674 Proceedings paper. English. Netherlands.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: online infrastructure; branding; reputation; the Internet; tourism
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 28/2/2024 14:52.
      More: https://is.vstecb.cz/publication/71181/en
    6. Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization
      POLLÁK, František, Peter MARKOVIČ and Helena MAJDÚCHOVÁ. Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization. Energies. Basel, Switzerland: MDPI, 2023, vol. 16, No 9, p. 1-24. ISSN 1996-1073.
      URL
      RIV/75081431:_____/23:00002558 Article in a journal. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Markovič, Peter (703 Slovakia) -- Majdúchová, Helena (703 Slovakia)
      Keywords in English: accelerated digitization; automotive; electric vehicle; greenhouse gases reduction; internal combustion engine vehicle; internet; low-carbon mobility; reputation; reputation management
      Changed by: Barbora Kroupová, učo 25655. Changed: 29/6/2023 09:17.
      More: https://is.vstecb.cz/publication/68221/en
    7. Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic
      MARKOVIČ, Peter and František POLLÁK. Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic. Online. In Sebastian Kot, Bilal Khalid, Adnan ul Haque. International Conference on Entrepreneurship and Economy in an Era of Uncertainty, EEEU 2023. 3rd ed. Springer Nature, 2023, p. 917-937. ISBN 978-981-97-0995-3.
      URL
      Name in Czech: Pověst rodinných podniků: v kontextu globální pandemie: mateřské společnosti vs. jejich značky
      Name (in English): Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic
      English. Thailand.
      Keywords in English: Reputation management; Brand development; Information distribution; Family-owned business; Global pandemic
      Type of proceedings: post-proceedings
      Changed by: Barbora Kroupová, učo 25655. Changed: 26/9/2024 08:17.
      More: https://is.vstecb.cz/publication/72761/en

    2022

    1. Analysis of E-Consumer Behavior During the COVID-19 Pandemic
      POLLÁK, František, Peter MARKOVIČ, Jan VÁCHAL and Roman VAVREK. Analysis of E-Consumer Behavior During the COVID-19 Pandemic. Online. In Honghao Gao, Jung Yoon Kim, Walayat Hussain, Muddesar Iqbal, Yucong Duan. Intelligent Processing Practices and Tools for E-Commerce Data, Information, and Knowledge. 1st ed. Cham, Switzerland: Springer Nature Switzerland AG, 2022, p. 95-114. Series 15427. ISBN 978-3-030-78303-7.
      URL
      RIV/75081431:_____/22:00002437 Chapter(s) of a specialized book. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Váchal, Jan (203 Czech Republic, belonging to the institution)
      Keywords in English: E-Commerce; Data; Information and Knowledge
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 10/11/2022 08:38.
      More: https://is.vstecb.cz/publication/65182/en
    2. Analysis of the Czech Advertising Market and its Main Players
      KONEČNÝ, Michal, Róbert VILÁGI, Yaroslava KOSTIUK and František POLLÁK. Analysis of the Czech Advertising Market and its Main Players. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. SHS Web of Conferences, Volume 135 (2022): "International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)". 1st ed. Les Ulis, France: EDP Sciences, 2022, p. nestránkováno, 6 pp. ISSN 2261-2424.
      URL
      English. France.
      Keywords in English: advertising market; investments; internet advertising; strategic management
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 30/6/2022 09:43.
      More: https://is.vstecb.cz/publication/63581/en
    3. Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe
      POLLÁK, František and Peter MARKOVIČ. Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe. Economics and Sociology. Szczecin, Poland: Centre of Sociological Research, 2022, 15/2022, No 2, p. 296-311. ISSN 2071-789X.
      URL
      RIV/75081431:_____/22:00002421 Article in a journal. English. Poland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: marketing communication; customer; efficiency; competitiveness; innovation
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/3/2023 20:17.
      More: https://is.vstecb.cz/publication/64821/en
    4. Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic
      POLLÁK, František and Peter MARKOVIČ. Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic. Journal of Risk and Financial Management. Basel, Switzerland: MDPI, 2022, 15/2022, No 6, p. 1-18, 19 pp. ISSN 1911-8074.
      URL
      RIV/75081431:_____/22:00002423 Article in a journal. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: reputation; pandemic; COVID-19; business performance; reputational risk; market opportunities; e-commerce
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/3/2023 20:19.
      More: https://is.vstecb.cz/publication/64861/en
    5. Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market
      POLLÁK, František, Peter MARKOVIČ, Roman VAVREK and Yaroslava KOSTIUK. Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market. EKONOMICKÝ ČASOPIS/JOURNAL OF ECONOMICS. Bratislava, Slovakia: Ekonomický ústav SAV, v.v.i. a Prognostický ústav CSPV SAV, v.v.i, 2022, 70/2022, No 4, p. 368-389. ISSN 0013-3035.
      URL
      RIV/75081431:_____/22:00002441 Article in a journal. English. Slovakia.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Kostiuk, Yaroslava (703 Slovakia, belonging to the institution)
      Keywords in English: COVID-19; pandemic; e-commerce; Facebook; internet; innovation; business management
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/3/2023 20:38.
      More: https://is.vstecb.cz/publication/65281/en
    6. Internet Marketing
      POLLÁK, František and Peter MARKOVIČ. Internet Marketing. In František Pollák, Peter Markovič. Brand Management. London, United Kingdom: IntechOpen, 2022, p. 11-33. ISBN 978-1-80356-000-7.
      URL
      RIV/75081431:_____/22:00002444 Chapter(s) of a specialized book. English. United Kingdom of Great Britain and Northern Ireland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: e-marketing; digital marketing; online environment; Internet; marketing communication
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 30/11/2022 12:29.
      More: https://is.vstecb.cz/publication/65361/en
    7. Online reputation management of a selected tourism facility
      KOSÍKOVÁ, Michaela, Michal KONEČNÝ, Yaroslava KOSTIUK, Robert VILÁGI and František POLLÁK. Online reputation management of a selected tourism facility. Online. In Tomas Kliestik. 22th International Scientific Conference - Globalization and Its Socio-Economic Consequences. 1st. Zilina, Slovak Republic: UNIVERSITY OF ZILINA, 2022, p. 725-735, 1624 pp. ISBN 978-80-8154-332-6.
      URL
      English. Slovakia.
      Keywords in English: reputation management; covid-19; online ratings; reviews; hotel
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 7/3/2023 14:31.
      More: https://is.vstecb.cz/publication/66481/en
    8. Reputation Management in Times of the Pandemic - Empirical Analysis of Selected Health Care Providers Operating in the Slovak Market
      POLLÁK, František, Peter MARKOVIC, Bozka MALINAK and Katarina BELOVODSKA. Reputation Management in Times of the Pandemic - Empirical Analysis of Selected Health Care Providers Operating in the Slovak Market. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. SHS Web of Conferences, Volume 135 (2022): "International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)", České Budějovice. 1st ed. Les Ulis, France: EDP Sciences, 2022, p. nestránkováno, 8 pp. ISSN 2261-2424.
      URL
      English. France.
      Keywords in English: corporate reputation; reputation management; pandemic; COVID-19; teaching hospital
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 1/7/2022 10:42.
      More: https://is.vstecb.cz/publication/63661/en
    9. Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic
      POLLÁK, František, Peter MARKOVIČ, Roman VAVREK and Michal KONEČNÝ. Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic. Behavioral Sciences. Basel, Switzerland: MDPI, 2022, 12/2022, No 3, p. 1-19, 20 pp. ISSN 2076-328X.
      URL
      RIV/75081431:_____/22:00002420 Article in a journal. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Konečný, Michal (703 Slovakia, belonging to the institution)
      Keywords in English: consumer behavior; social networks; Facebook; COVID-19; social distancing
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/3/2023 19:57.
      More: https://is.vstecb.cz/publication/64802/en
    10. Selected views on eating habits and lifestyle changes of consumers during the COVID-19 pandemic through the optics of supply chains
      POLLÁK, František, Peter MARKOVIČ and Róbert VILÁGI. Selected views on eating habits and lifestyle changes of consumers during the COVID-19 pandemic through the optics of supply chains. In Gerhard Chroust, Petr Doucek, Václav Oškrdal. IDIMT 2022 - Digitalization of Society, Business and Management in a Pandemic: 30th Interdisciplinary Information Management Talks, 2022; Praha, 07. 09. - 09.09. 2022. 51st ed. Linz, Austria: TRAUNER Verlag + Buchservice GmbH, 2022, p. 235-242, 479 pp. ISBN 978-3-99113-758-0.
      URL
      RIV/75081431:_____/22:00002424 Proceedings paper. English. Austria.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: pandemic; supply chain; food delivery; e-commerce; low carbon economy; reputation
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/10/2022 09:37.
      More: https://is.vstecb.cz/publication/64881/en
    11. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
      SAULĪTE, Linda, Deniss ŠČEULOVS and František POLLÁK. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption. Journal of Open Innovation: Technology, Market, and Complexity. Basel, Switzerland: MDPI, 2022, 8/2022, No 3, p. 1-26, 27 pp. ISSN 2199-8531.
      URL
      RIV/75081431:_____/22:00002422 Article in a journal. English. Switzerland.
      Saulīte, Linda (guarantor) -- Pollák, František (703 Slovakia, belonging to the institution)
      Keywords in English: media branding; news media brands; media brand attributes; consumer-based brand equity
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 20/10/2022 09:56.
      More: https://is.vstecb.cz/publication/64841/en

    2021

    1. Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic
      POLLÁK, František, Roman VAVREK, Jan VÁCHAL, Peter MARKOVIČ and Michal KONEČNÝ. Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic. Management & Marketing. Challenges for the Knowledge Society. Varšava, Polsko: Sciendo, 2021, 16/2021, No 2, p. 134-151. ISSN 2069-8887.
      URL
      RIV/75081431:_____/21:00002115 Article in a journal. English. Poland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Vavrek, Roman (203 Czech Republic) -- Váchal, Jan (703 Slovakia, belonging to the institution) -- Konečný, Michal (703 Slovakia, belonging to the institution)
      Keywords in English: e-commerce; e-shop; market competitiveness; lockdown; Facebook; Czech Republic
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 12/8/2021 07:18.
      More: https://is.vstecb.cz/publication/59141/en
    2. Analysis of E-Consumer Behaviour – Selected Findings from an Analysis of Czech E-Shops and their Customers during the Global Pandemic
      POLLÁK, František and Michal KONEČNÝ. Analysis of E-Consumer Behaviour – Selected Findings from an Analysis of Czech E-Shops and their Customers during the Global Pandemic. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. " SHS Web Conf. Volume 90, 2021: International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2020)". 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.
      URL
      English. France.
      Keywords in English: e-commerce; Facebook; COVID-19; customer interactions; consumer behaviour; lockdown; pandemic
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 2/1/2023 15:11.
      More: https://is.vstecb.cz/publication/65821/en
    3. Corporate Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands
      POLLÁK, František, Peter DORČÁK and Peter MARKOVIČ. Corporate Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands. Information. Basel: MDPI, 2021, vol. 12, No 2, p. Nestránkováno, 16 pp. ISSN 2078-2489. Available from: https://dx.doi.org/10.3390/info12020089.
      URL
      Name in Czech: Korporátní reputace rodinných podniků: Mateřské společnosti vs. jejich značky
      RIV/75081431:_____/21:00001967 Article in a journal. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: reputation management; online reputation management; brand development; information distribution; family business; business succession
      Changed by: Ing. Barbora Langšádlová, učo 16591. Changed: 7/4/2021 09:01.
      More: https://is.vstecb.cz/publication/57261/en
    4. Economic Activity as a Determinant for Customer Adoption of Social Media Marketing
      POLLÁK, František and Peter MARKOVIČ. Economic Activity as a Determinant for Customer Adoption of Social Media Marketing. Sustainability. Basilej, Švýcarsko: MDPI AG, 2021, vol. 13, No 7, p. nestránkováno, 12 pp. ISSN 2071-1050. Available from: https://dx.doi.org/10.3390/su13073999.
      URL
      Name in Czech: Ekonomická aktivita zákazníků jako determinant pro přijetí marketingu na sociálních médiích
      Name (in English): Economic Activity as a Determinant for Customer Adoption of Social Media Marketing
      RIV/75081431:_____/21:00002037 Article in a journal. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Markovič, Peter (703 Slovakia)
      Keywords in English: business effectiveness; customer satisfaction; corporate responsibility; innovations; social media marketing; reputation risk
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 12/5/2021 10:16.
      More: https://is.vstecb.cz/publication/57621/en
    5. Innovations in the Management of E-Commerce: Analysis of Customer Interactions during the COVID-19 Pandemic
      POLLÁK, František, Michal KONEČNÝ and Deniss ŠČEULOVS. Innovations in the Management of E-Commerce: Analysis of Customer Interactions during the COVID-19 Pandemic. Sustainability. Basilej, Švýcarsko: MDPI AG, 2021, vol. 13, No 14, p. nestránkováno, 22 pp. ISSN 2071-1050.
      URL
      RIV/75081431:_____/21:00002120 Article in a journal. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Konečný, Michal (703 Slovakia, belonging to the institution)
      Keywords in English: innovation; management; e-shop; social network; facebook; pandemic; e-consumer behavior; Czech Republic; Latvia; regional development
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 19/8/2021 07:38.
      More: https://is.vstecb.cz/publication/59301/en
    6. Innovations in the Management of E-Commerce Entities Operating on the Slovak Market – Analysis of Customer Interactions during the COVID-19 Pandemic
      POLLÁK, František, Bozka MALINAK, Peter MARKOVIČ and Robert VILAGI. Innovations in the Management of E-Commerce Entities Operating on the Slovak Market – Analysis of Customer Interactions during the COVID-19 Pandemic. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. " SHS Web Conf. Volume 90, 2021: International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2020)". 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.
      URL
      English. France.
      Keywords in English: facebook; e-commerce; COVID-19; customer interactions; customer behaviour; lockdown; Slovakia; pandemic
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 2/1/2023 15:42.
      More: https://is.vstecb.cz/publication/65823/en
    7. Promotion of Electric Mobility in the European Union—Overview of Project PROMETEUS from the Perspective of Cohesion through Synergistic Cooperation on the Example of the Catching-Up Region
      POLLÁK, František, Josef VODÁK, Jakub SOVIAR, Peter MARKOVIČ, Gianluca LENTINI, Valerio MAZZESCHI and Alessandro LUE. Promotion of Electric Mobility in the European Union—Overview of Project PROMETEUS from the Perspective of Cohesion through Synergistic Cooperation on the Example of the Catching-Up Region. Sustainability. Basel: MDPI, 2021, vol. 13, No 3, p. Nestránkováno, 26 pp. ISSN 2071-1050. Available from: https://dx.doi.org/10.3390/su13031545.
      URL
      Name in Czech: Podpora elektrické mobility v Evropské unii - přehled projektu PROMETEUS z pohledu soudržnosti prostřednictvím synergické spolupráce na příkladu dobíhajícího regionu
      RIV/75081431:_____/21:00001968 Article in a journal. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Vodák, Josef (703 Slovakia) -- Soviar, Jakub (703 Slovakia) -- Markovič, Peter (703 Slovakia) -- Lentini, Gianluca (380 Italy) -- Mazzeschi, Valerio (380 Italy) -- Lue, Alessandro (380 Italy)
      Keywords in English: low-carbon mobility; electric mobility; policy instruments; awareness raising; infrastructure
      Changed by: Ing. Barbora Langšádlová, učo 16591. Changed: 7/4/2021 09:07.
      More: https://is.vstecb.cz/publication/57262/en
    8. Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market
      POLLÁK, František and Peter MARKOVIČ. Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market. Administrative Sciences. Bailej, Švýcarsko: MDPI AG, 2021, vol. 11, No 3, p. nestránkováno, 16 pp. ISSN 2076-3387.
      URL
      RIV/75081431:_____/21:00002116 Article in a journal. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: innovations; competitiveness; small and mid-size enterprises; family businesses; internet; online marketing; electronic marketing; e-marketing
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 13/8/2021 09:15.
      More: https://is.vstecb.cz/publication/59161/en
    9. Sustainable Development Economics of Enterprises in the Services Sector Based on Effective Management of Value Streams
      STRAKOVÁ, Jarmila, Jan VÁCHAL, František POLLÁK, Milan TALÍŘ and Jaroslav KOLLMANN. Sustainable Development Economics of Enterprises in the Services Sector Based on Effective Management of Value Streams. Sustainability. Basilej, Švýcarsko: MDPI, 2021, 13/2020, No 16, p. nestránkováno, 15 pp. ISSN 2071-1050.
      URL
      RIV/75081431:_____/21:00002140 Article in a journal. English. Switzerland.
      Straková, Jarmila (203 Czech Republic, guarantor, belonging to the institution) -- Váchal, Jan (203 Czech Republic, belonging to the institution) -- Pollák, František (703 Slovakia, belonging to the institution) -- Talíř, Milan (203 Czech Republic, belonging to the institution) -- Kollmann, Jaroslav (203 Czech Republic, belonging to the institution)
      Keywords in English: Added value; Sustainability; Value for customer; Value stream models; Value-creating processes
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 9/9/2021 12:35.
      More: https://is.vstecb.cz/publication/59681/en
    10. Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses
      POLLÁK, František, Peter MARKOVIČ, Jarmila STRAKOVÁ and Petra PÁRTLOVÁ. Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses. Online. In Tomáš Kliestik. SHS Web of Conf.Volume 92, 2021: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.
      URL
      English. France.
      Keywords in English: reputation; brand; business succession; family business
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 2/1/2023 15:26.
      More: https://is.vstecb.cz/publication/65822/en
    11. Transformation of communication policy of Slovak companies
      VILAGI, Robert, Michal KONEČNÝ and František POLLÁK. Transformation of communication policy of Slovak companies. Online. In Dana Hrušovská, Mária Kmety Barteková, Monika Raková, Mária Trúchliková. " SHS Web Conf. Volume 115, 2021: 18 th International Scientific Conference Current Problems of the Corporate Sector 2021". 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.
      URL
      English. France.
      Keywords in English: innovations; communication; Internet; Slovakia; competitiveness
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 2/1/2023 15:53.
      More: https://is.vstecb.cz/publication/65824/en

    2020

    1. Crisis management of corporate reputation-analysis of selected e-commerce entities in times of global pandemics
      POLLÁK, František, Ján DOBROVIČ, Jan VÁCHAL, Jarmila STRAKOVÁ and Petra PÁRTLOVÁ. Crisis management of corporate reputation-analysis of selected e-commerce entities in times of global pandemics. Online. In Petr D., Gerhard C., Vaclav O. IDIMT 2020: Digitalized Economy, Society and Information Management - 28th Interdisciplinary Information Management Talks. Linz, Österreich: Trauner Verlag Universitat, 2020, p. 297-304. ISBN 978-3-99062-958-1.
      URL
      Name in Czech: Krizové řízení podnikové reputační analýzy vybraných entit elektronického obchodování v době globální pandemie
      RIV/75081431:_____/20:00001884 Proceedings paper. English. Austria.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Dobrovič, Ján (703 Slovakia, belonging to the institution) -- Váchal, Jan (203 Czech Republic, belonging to the institution) -- Straková, Jarmila (203 Czech Republic, belonging to the institution) -- Pártlová, Petra (203 Czech Republic, belonging to the institution)
      Keywords in English: Crisis management; Distribution; E-commerce; Global pandemic; Innovations; Leadership; Reputation management
      Type of proceedings: post-proceedings
      Changed by: Kateřina Nygrýnová, učo 23736. Changed: 16/12/2020 17:11.
      More: https://is.vstecb.cz/publication/55639/en
    2. MANAGEMENT OF INNOVATION OF THE ECONOMIC POTENTIAL OF THE RURAL ENTERPRISES
      PÁRTLOVÁ, Petra, Jarmila STRAKOVÁ, Jan VÁCHAL, František POLLÁK and Ján DOBROVIČ. MANAGEMENT OF INNOVATION OF THE ECONOMIC POTENTIAL OF THE RURAL ENTERPRISES. MARKETING AND MANAGEMENT OF INNOVATIONS. Ukrajina: SUMY STATE UNIV, DEPT MARKETING, 2020, vol. 2020, No 2, p. 340-353. ISSN 2218-4511.
      URL
      Name in Czech: ŘÍZENÍ INOVACÍ EKONOMICKÉHO POTENCIÁLU PODNIKŮ VE VENKOVSKÉM PROSTORU
      RIV/75081431:_____/20:00001804 Article in a journal. English. Ukraine.
      Pártlová, Petra (203 Czech Republic, guarantor, belonging to the institution) -- Straková, Jarmila (203 Czech Republic, belonging to the institution) -- Váchal, Jan (203 Czech Republic, belonging to the institution) -- Pollák, František (703 Slovakia, belonging to the institution) -- Dobrovič, Ján (703 Slovakia, belonging to the institution)
      Keywords in English: municipality; economic potential; rural area; cluster; Stepwise backward regression; models; LAG of Trebonsko
      Changed by: Kateřina Nygrýnová, učo 23736. Changed: 17/9/2020 13:34.
      More: https://is.vstecb.cz/publication/55243/en
    3. Strategic Management and Logistic Operations of the Alliance of Airlines: Oneworld Case study
      HOLUBCIK, Martin, Jakub SOVIAR, František POLLÁK, Jarmila STRAKOVÁ and Petra PÁRTLOVÁ. Strategic Management and Logistic Operations of the Alliance of Airlines: Oneworld Case study. Online. In Šprajc, Podbregar, Maletič, Tomić, Ziegler, Uli, Arsenijević. 39th International Conference on Organizational Science Development - Organizations at Innovation and Digital Transformation Roundabout. Maribor, Slovinsko: University of Maribor, Slovinsko - University Press a Faculty of Organizational Sciences, 2020, p. 223 - 233. ISBN 978-961-286-388-3.
      Name in Czech: Strategic Management and Logistic Operations of the Alliance of Airlines: Oneworld Case study
      English. Slovenia.
      Keywords in English: logistics; strategy; management; competitiveness; cooperation
      Type of proceedings: post-proceedings
      Changed by: Kateřina Nygrýnová, učo 23736. Changed: 16/12/2020 17:22.
      More: https://is.vstecb.cz/publication/55640/en
    4. Trust and faith as innovative marketing tools for providers in health care
      SVETOZAROVOVA, Nella, František POLLÁK, Zuzana KAŠČÁKOVÁ, Jarmila STRAKOVÁ and Petra PÁRTLOVÁ. Trust and faith as innovative marketing tools for providers in health care. European Journal of Science and Theology. Rumunsko: ACAD Organisation, 2020, 16/2020, No 2, p. 69-76. ISSN 1841-0464.
      URL
      Name in Czech: Důvěra a víra jako inovativní marketingové nástroje pro poskytovatele zdravotní péče
      RIV/75081431:_____/20:00001805 Article in a journal. English. Romania.
      Svetozarovova, Nella (703 Slovakia, guarantor) -- Pollák, František (703 Slovakia, belonging to the institution) -- Kaščáková, Zuzana (703 Slovakia) -- Straková, Jarmila (203 Czech Republic, belonging to the institution) -- Pártlová, Petra (203 Czech Republic, belonging to the institution)
      Keywords in English: reputation; business; performance; healthcare; innovations
      Changed by: Kateřina Nygrýnová, učo 23736. Changed: 25/9/2020 09:18.
      More: https://is.vstecb.cz/publication/55261/en
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