Advertising is a ubiquitous part of our daily lives. However, some themes in advertising may be understood as controversial, i.e. causing stormy reactions. The aim of this paper is to assess the perception of selected controversial topics in advertising from the point of view of fulltime university students and higher vocational school students from the Czech Republic. This research is prepared on the basis of the regular research called Attitudes of the Czech public towards advertising, aimed at the general population of the Czech Republic (Popai.cz, 2017). The obtained results are related to the respondents' gender, the average amount of hours per week spent actively on the Internet and the most frequent place of residence during the academic/school year.