SOK Social Communication

Institute of Technology and Business in České Budějovice
winter 2015
Extent and Intensity
0/2. 3 credit(s). Type of Completion: z (credit).
Guaranteed by
doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Prerequisites
OBOR(CAP)
No specific prerequisites.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of the subject is mastering theoretical knowledge about interpersonal communication and learning to apply it in model situation. After successful completing of the subject students are able to define basic terms of social communication (communication process, communication channels, message). They are able to explain main elements of rhetorical skills ( voice care, pronunciation, voice and verbal dynamics). They are able to identify used methods of verbal and non-verbal communication in practice and explain the nature of communication skills with regards to the context of their application in different fields of human activity. They can also assess the purpose of particular communication strategies in interpersonal relations, to distinguish manipulative and non-manipulative (assertive) ways of behaviour in group and pair communication. They are able to name assertive techniques of behaviour, to compare pros and cons of manipulative and non-manipulative behaviour in professional context and also in social relations in general. They are able to evaluate the importance of media communication and their impact on the consciousness and behavioour of a consumer.
Syllabus
  • 1. Development of communications. Basic terms. Communication process.
  • 2. Rhetoric, personal presentation.
  • 3. Type of communication. Verbal communication.
  • 4. Nonverbal communication (facial expression, visual communication, gesture, haptics and posturology).
  • 5. Nonverbal communication (proxemics, kinesics, communications appearance and behavior).
  • 6. Communication in the enterprise.
  • 7. Managerial communication, interview.
  • 8. Staff meetings and team communication.
  • 9. Negotiation and communication with the customer.
  • 10. Empathy, active listening and building relationships.
  • 11. Assertiveness.
  • 12. Problem communication.
  • 13. Intercultural communication. Communication in multinational companies.
Literature
    required literature
  • MIKULÁŠTIK, M. Komunikační dovednosti v praxi. Praha : Grada, 2003. 361 s. ISBN 80-247-0650-4
  • HAYES, Nicky. Základní sociální psychologie. 4. vyd. Praha: Portál, 2007, 166 pp. ISBN 978-80-7367-283-6. info
  • VYBÍRAL, Zdeněk. Psychologie komunikace. 1. vydání. Praha: Portál, 2005, 319 pp. ISBN 80-7178-998-4. info
  • ŠTĚPANÍK, Jaroslav. Umění jednat s lidmi. 1. vydání. Praha: Grada Publishing, a.s., 2005, 161 pp. ISBN 80-247-0844-2. info
  • DEVITO, Joseph A. Základy mezilidské komunikace. 1. vydání. Praha: Grada Publishing, a.s., 2001, 420 pp. ISBN 80-7169-988-8. info
    recommended literature
  • BERNE, Eric. Jak si lidé hrají. 1. vydání. Praha: Portál, 2011, 198 pp. ISBN 978-80-7367-992-7. info
  • KLAPETEK, Milan. Komunikace, argumentace, rétorika. 1. vydání. Praha: Grada Publishing, a.s., 2008, 247 pp. ISBN 978-80-247-2652-6. info
  • MEDLÍKOVÁ, Olga. Přesvědčivá prezentace : špičkové rady, tipy a příklady. 1. vydání. Praha: Grada Publishing, a.s., 2008, 136 pp. ISBN 978-80-247-2278-8. info
  • SPERANDIO, Sylvie. Účinná komunikace v zaměstnání. 1. vydání. Praha: Portál, 2008, 115 pp. ISBN 978-80-7367-360-4. info
  • HARTLEY, Mary. Řeč těla v praxi : teorie, cvičení a modelové situace. 1. vydání. Praha: Portál, 2004, 103 pp. ISBN 80-7178-844-9. info
  • TEGZE, Oldřich. Neverbální komunikace - co vám prozradí lidské chování a jednání, a jak toho využít. 1. vydání. Brno: Computer Press, 2003, 482 pp. ISBN 80-7226-429-X. info
Forms of Teaching
Seminar
Tutorial
Teaching Methods
Group Teaching - Competition
Group Teaching - Cooperation
Critical Thinking
Individual Work– Individual or Individualized Activity
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Seminars, Exercises, Tutorial824
Preparation for the Final Test2424
preparation for the essay2020
Attendance on Seminars/Exercises/Tutorial/Excursion2610
Total:7878
Assessment Methods and Assesment Rate
Test – final 70 %
Seminary Work 30 %
Exam conditions
Grading of the course: Seminar Work: maximum 30% (0-30 points), Final Test: maximum 70% (0-70 points). Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0. NOTE: Activity on the ongoing tasks assigned by the teacher during the semester is mandatory.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is taught each semester.
The course is taught every week.
The course is also listed under the following terms Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015.
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