VŠTE:OBP_1 Business Ventures - Course Information
OBP_1 Business Ventures
Institute of Technology and Business in České Budějovicewinter 2011
- Extent and Intensity
- 2/2. 6 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Martin Maršík, Ph.D. (lecturer)
- Guaranteed by
- Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- OBP_1/K0: Sat 10. 12. 8:00–9:30 A1, 9:40–11:10 A1, 12:00–13:30 A1, Sat 7. 1. 16:50–18:20 A1, 18:25–19:55 A1, Sun 8. 1. 12:45–13:30 A1, 13:40–15:10 A1, 15:15–16:45 A1, M. Maršík, Kombinovaná forma
- Prerequisites (in Czech)
- ( OBC Business Activities )&& FORMA(K)
Předpokladem je úspěšné absolvování předmětu Obchodní činnost. - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Administration and Management (programme VŠTE, EM)
- Course objectives supported by learning outcomes
- The aim of the course is to master the basic principles and acquire knowledge about the management of business firms,the development of economic thought in its application to issues of business operations.
- Syllabus
- 1.Regional strategies of firms.
- 2.Methods of territorial analysis.
- 3.Construction of business units,project management.
- 4.Network analysis,CPM method.
- 5.Technology of business operations.
- 6.Inventory management in business.
- 7.Commercial assortiment.
- 8.Space management.
- 9. Business-service operations.
- 10.Buyers behavior.
- 11.Merchandising, shopping atmosphere
- 12.Operational management of business units, methods of management service
- 13. Human recourses managment in business
- Literature
- required literature
- MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
- MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.
- recommended literature
- PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
- CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
- ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
- DOHNAL, J. Řízení vztahu se zákazníky: procesy, pracovníci, technologie. Praha : Grada Publishing, 2002. ISBN 80-247-0401-3.
- Forms of Teaching
- Lecture
Exercise
Tutorial
Consultation - Teaching Methods
- Frontal Teaching
Group Teaching - Cooperation
Project Teaching
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Preparation for the Mid-term Test 16 16 Preparation for Lectures 13 Preparation for Seminars, Exercises, Tutorial 26 preparation for tutorial 76 tutorial 15 preparation for the exam 24 24 project elaboration 25 25 Attendance on Lectures 26 Attendance on Seminars/Exercises/Tutorial/Excursion 26 Total: 156 156 - Assessment Methods and Assesment Rate
- Exam – written 45 %
Test – mid-term 25 %
Project – group 30 %
- Language of instruction
- Czech
- Follow-Up Courses
- Further Comments
- The course is taught annually.
- Enrolment Statistics (winter 2011, recent)
- Permalink: https://is.vstecb.cz/course/vste/winter2011/OBP_1