OBC Business Activities

Institute of Technology and Business in České Budějovice
winter 2018
Extent and Intensity
2/0/0. 2 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Petra Martíšková, Ph.D. (seminar tutor)
Guaranteed by
Ing. Jaroslav Staněk, DiS.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
OBC/CCV: Mon 1. 10. 8:00–11:10 N107, P. Martíšková
Prerequisites (in Czech)
OBOR ( CAP )
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of the subject is to provide basic knowledge of business studies, its importance, about activities and developement tendencies and to create theoretical basis for the study of the following applied subjects. Students get familiarized with basic theoretical principles from the field of business activities, cooperation tendencies and they will understand the importance of sustainable development in business studies. After passing the subject successfully students will be able to analyse development and globalisation tendencies in business, their influence on consumers and enterprises including deduction of their own opinions.
Syllabus
  • 1. Importance, development and trade functions.
  • 2. Business category.
  • 3. Legal forms of business enterprise.
  • 4. The role of retail in the economy.
  • 5. Retail network and its structure, types of retail activities.
  • 6. Typology of retail units.
  • 7. Wholesale status, importance, operating units, buying wholesale headquarters.
  • 8. Retailing, trends in retail, regional shopping centers.
  • 9. Cooperation in business entrepreneurship, horizontal and vertical cooperation.
  • 10. The role of a consumer in retailing
  • 11. Cooperative trade, characteristics and significance.
  • 12. Trade and globalization.
  • 13. Sustainable development in trade.
Literature
    required literature
  • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
  • MULAČ, Petr and Věra MULAČOVÁ. Obchodní činnost (Trade activities). České Budějovice: VŠTE, 2009, 34 pp. ISBN 978-80-87278-11-6. info
    recommended literature
  • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
  • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
  • CIMLER, P. and D. ZADRAŽILOVÁ. Retail management. Praha: Management Press, 2008, 305 pp. ISBN 978-80-7261-167-6. info
  • PRAŽSKÁ, L. and J. JINDRA. Obchodní podnikání. Retail management. Praha: Management Press, 2002. ISBN 80-7261-059-7. info
Forms of Teaching
Lecture
Tutorial
Consultation
Teaching Methods
Frontal Teaching
Individual Work– Individual or Individualized Activity
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Lectures6 
Preparation for Seminars, Exercises, Tutorial 28
Preparation for tutorial 22
Preparation for the exam2020
Preparation for the Final Test4040
Tutorial 10
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion 10
Total:92130
Assessment Methods and Assesment Rate
Exam – written 100 %
Exam conditions
Written exam - Grading scale:

A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course is taught each semester.
The course is also listed under the following terms Summer 2008, Winter 2008, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, summer 2018.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2018/OBC