VŠTE:OBC Business Activities - Course Information
OBC Business Activities
Institute of Technology and Business in České Budějovicewinter 2015
- Extent and Intensity
- 2/0. 2 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Roman Švec, Ph.D. (seminar tutor)
- Guaranteed by
- doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- OBC/CAP_A2: Sun 4. 10. 8:00–9:30 E1, 9:40–11:10 E1, 11:25–12:55 E1, Sun 10. 1. 8:00–9:30 E1, 9:40–11:10 E1, R. Švec, CCV
- Prerequisites (in Czech)
- OBOR(CAP)
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Administration and Management (programme VŠTE, EM)
- Course objectives supported by learning outcomes
- The aim of the subject is to provide basic knowledge of business studies, its importance, about activities and developement tendencies and to create theoretical basis for the study of the following applied subjects. Students get familiarized with basic theoretical principles from the field of business activities, cooperation tendencies and they will understand the importance of sustainable development in business studies. After passing the subject successfully students will be able to analyse development and globalisation tendencies in business, their influence on consumers and enterprises including deduction of their own opinions.
- Syllabus
- 1. Importance, development and trade functions.
- 2. Business category.
- 3. Legal forms of business enterprise.
- 4. The role of retail in the economy.
- 5. Retail network and its structure, types of retail activities.
- 6. Typology of retail units.
- 7. Wholesale status, importance, operating units, buying wholesale headquarters.
- 8. Retailing, trends in retail, regional shopping centers.
- 9. Cooperation in business entrepreneurship, horizontal and vertical cooperation.
- 10. The role of a consumer in retailing
- 11. Cooperative trade, characteristics and significance.
- 12. Trade and globalization.
- 13. Sustainable development in trade.
- Literature
- required literature
- MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
- MULAČ, Petr and Věra MULAČOVÁ. Obchodní činnost (Trade activities). České Budějovice: VŠTE, 2009, 34 pp. ISBN 978-80-87278-11-6. info
- recommended literature
- BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
- TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
- CIMLER, P. and D. ZADRAŽILOVÁ. Retail management. Praha: Management Press, 2008, 305 pp. ISBN 978-80-7261-167-6. info
- PRAŽSKÁ, L. and J. JINDRA. Obchodní podnikání. Retail management. Praha: Management Press, 2002. ISBN 80-7261-059-7. info
- Forms of Teaching
- Lecture
Consultation - Teaching Methods
- Frontal Teaching
Individual Work– Individual or Individualized Activity
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Preparation for Lectures 6 Preparation for tutorial 22 Preparation for the exam 20 20 Tutorial 10 Attendance on Lectures 26 Total: 52 52 - Assessment Methods and Assesment Rate
- Exam – written 100 %
- Exam conditions
- Written exam - Grading scale:
A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.
- Language of instruction
- Czech
- Follow-Up Courses
- Further comments (probably available only in Czech)
- The course is taught each semester.
- Enrolment Statistics (winter 2015, recent)
- Permalink: https://is.vstecb.cz/course/vste/winter2015/OBC