OBP_1 Business Ventures

Institute of Technology and Business in České Budějovice
summer 2011
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Věra Mulačová, Ph.D. (lecturer)
Ing. Martin Maršík, Ph.D. (seminar tutor)
Ing. Ludmila Opekarová, Ph.D. (assistant)
Guaranteed by
Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
OBP_1/01: Thu 12:10–13:40 B4, V. Mulačová
OBP_1/02: Mon 8:15–9:45 A5, M. Maršík
OBP_1/03: Thu 8:15–9:45 A6, M. Maršík
OBP_1/04: Thu 9:55–11:25 A6, M. Maršík
Prerequisites (in Czech)
OBC Business Activities
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of the course is to master the basic principles and acquire knowledge about the management of business firms,the development of economic thought in its application to issues of business operations.
Syllabus
  • 1.Regional strategies of firms.
  • 2.Methods of territorial analysis.
  • 3.Construction of business units,project management.
  • 4.Network analysis,CPM method.
  • 5.Technology of business operations.
  • 6.Inventory management in business.
  • 7.Commercial assortiment.
  • 8.Space management.
  • 9. Business-service operations.
  • 10.Buyers behavior.
  • 11.Merchandising, shopping atmosphere
  • 12.Operational management of business units, methods of management service
  • 13. Human recourses managment in business
Literature
    required literature
  • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
  • MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.
    recommended literature
  • PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
  • CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
  • ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
  • DOHNAL, J. Řízení vztahu se zákazníky: procesy, pracovníci, technologie. Praha : Grada Publishing, 2002. ISBN 80-247-0401-3.
Forms of Teaching
Lecture
Exercise
Tutorial
Consultation
Teaching Methods
Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for the Mid-term Test1616
Preparation for Lectures13 
Preparation for Seminars, Exercises, Tutorial26 
preparation for tutorial 76
tutorial 15
preparation for the exam2424
project elaboration2525
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion26 
Total:156156
Assessment Methods and Assesment Rate
Exam – written 45 %
Test – mid-term 25 %
Project – group 30 %
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is also listed under the following terms Winter 2008, Summer 2009, Summer 2010, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016.
  • Enrolment Statistics (summer 2011, recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2011/OBP_1