VŠTE:OBP_1 Business Ventures - Course Information
OBP_1 Business Ventures
Institute of Technology and Business in České Budějovicewinter 2013
- Extent and Intensity
- 2/2. 6 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Věra Mulačová, Ph.D. (seminar tutor)
- Guaranteed by
- Ing. Lukáš Kučera
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- OBP_1/CAP: Sat 23. 11. Sat 11:15–12:45 A2, Sat 14. 12. Sat 10:10–11:40 D516, Sat 12:00–13:30 D516, Sat 13:35–15:05 D516, V. Mulačová, výuka v rámci CŽV
- Prerequisites
- OBOR ( CAP )
The prerequisite is a knowledge of the subject Business Activities. - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Administration and Management (programme VŠTE, EM)
- Course objectives supported by learning outcomes
- The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.
- Syllabus
- 1.Regional strategies of firms.
- 2.Methods of territorial analysis.
- 3.Construction of business units,project management.
- 4.Network analysis,CPM method.
- 5.Technology of business operations.
- 6.Inventory management in business.
- 7.Commercial assortiment.
- 8.Space management.
- 9. Business-service operations.
- 10.Buyers behavior.
- 11.Merchandising, shopping atmosphere
- 12.Operational management of business units, methods of management service
- 13. Human recourses managment in business
- Literature
- required literature
- MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
- MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
- MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.
- recommended literature
- PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
- CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
- ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
- DOHNAL, J. Řízení vztahu se zákazníky: procesy, pracovníci, technologie. Praha : Grada Publishing, 2002. ISBN 80-247-0401-3.
- Forms of Teaching
- Lecture
Exercise
Tutorial
Consultation - Teaching Methods
- Frontal Teaching
Group Teaching - Cooperation
Project Teaching
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Preparation for the Mid-term Test 16 16 Preparation for Lectures 13 Preparation for Seminars, Exercises, Tutorial 26 preparation for tutorial 76 tutorial 15 preparation for the exam 24 24 project elaboration 25 25 Attendance on Lectures 26 Attendance on Seminars/Exercises/Tutorial/Excursion 26 Total: 156 156 - Assessment Methods and Assesment Rate
- Test – final 70 %
průběžné hodnocení (in Czech) 30 %
- Language of instruction
- Czech
- Follow-Up Courses
- Further comments (probably available only in Czech)
- The course is taught annually.
- Enrolment Statistics (winter 2013, recent)
- Permalink: https://is.vstecb.cz/course/vste/winter2013/OBP_1