MAV Marketing Research

Institute of Technology and Business in České Budějovice
Winter 2009
Extent and Intensity
0/2. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. RNDr. Jaroslav Stuchlý, CSc. (seminar tutor)
Guaranteed by
doc. RNDr. Jaroslav Stuchlý, CSc.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
MAV/01: Thu 13:15–14:45 D216, J. Stuchlý
MAV/02: Thu 11:25–12:55 D315, J. Stuchlý
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 0/50, only registered: 0/50
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of this subject is in understanding the of role marketing research and its methods, obtaining the education from areas inquiry how consumer's and industrial market, so experiential research and adoption skills necessary for practical methods and tools usage in practically marketing research.
Syllabus
  • 1. Informative system and marketing research
  • 2. Secondary and prime research, usage limitation
  • 3. Quantitative research and its method - questioning (public inquiry,questionnaire), sighting, talk, panel, experiment, boom test
  • 4. Application of mathematically - statistical methods (regression, correlation, selective recognition, punctual judgment, factor analysis etc.)
  • 5. Specific application in marketing research
  • 6. Agitprop research and metering the effectivity of propgation
  • 7. Price research
  • 8. Research and market research for new produce
  • 9. Research and analysis of sales ways
  • 10. Segmentation research 11. Selection marketing agency
  • 12. Marketing research in services
  • 13. Cyclical fluctuation inquiries - ethics and codex marketing inquiry
  • 14. Marketing inquiries through Internet cafe
Forms of Teaching
Lecture
Exercise
Consultation
Teaching Methods
Frontal Teaching
Individual Work– Individual or Individualized Activity
Presentations in Power Point with the use of hypertextual references
Seminars in computer classroom with the use of Excel and the R system, final test on PC
Presentation in a computer classroom
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for the Mid-term Test33
Preparation for Seminars, Exercises, Tutorial634
Preparation for the Final Test33
preparation and presentation of the essay22
collection of data for questionnaires and its transcription to Excel5 
Processing the data to the seminar work7 
Attendance on Lectures13 
Attendance on Seminars/Exercises/Tutorial/Excursion1310
Total:5252
Assessment Methods and Assesment Rate
Test – mid-term 15 %
Test – final 15 %
Presentation 5 %
Seminary Work 65 %
Exam conditions
The exam consists of the presentation of a seminar work. The evaluation will include two tests (mid-term and final). Mid-term test is theoretical and final test is practical (based on processing of a research report). Exam evaluation: A ....... 95-100 % of points B ....... 85-94 % of points C ....... 75-84 % of points D ....... 65-74 % of points E ....... 55-64 % of points Fx ....... 35-54 % of points F ....... less than 35 % of points (tests with less than 50%, students may improve their results during the exam period)
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is taught each semester.
The course is also listed under the following terms Summer 2008, Winter 2008, Summer 2010, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015.
  • Enrolment Statistics (Winter 2009, recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2009/MAV