S_OBC_a Business Activities

Institute of Technology and Business in České Budějovice
summer 2015
Extent and Intensity
2/0. 3 credit(s). Type of Completion: zk (examination).
Guaranteed by
Ing. Roman Švec, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Prerequisites (in Czech)
MAX_KOMBINOVANYCH ( 150 ) && MAX_PREZENCNICH ( 180 )
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of the subject is to provide basic knowledge of business studies, its importance, about activities and developement tendencies and to create theoretical basis for the study of the following applied subjects. Students get familiarized with basic theoretical principles from the field of business activities, cooperation tendencies and they will understand the importance of sustainable development in business studies. After passing the subject successfully students will be able to analyse development and globalisation tendencies in business, their influence on consumers and enterprises including deduction of their own opinions.
Syllabus
  • 1. Importance, development and trade functions.
  • 2. Business category.
  • 3. Legal forms of business enterprise.
  • 4. Entrepreneurial environment and trade business.
  • 5. Retail, retail network and its structure, types of retail activities.
  • 6. Typology of retail units.
  • 7. Wholesale status, importance, operating units, buying wholesale headquarters.
  • 8. Retailing, trends in retail, regional shopping centers.
  • 9. Cooperation in business entrepreneurship, horizontal and vertical cooperation.
  • 10. The role of a consumer in retailing
  • 11. Cooperative trade, characteristics and significance.
  • 12. Trade and globalization.
  • 13. Sustainable development in trade.
Literature
    required literature
  • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
  • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    recommended literature
  • RUDRABASAVARAJ, M.N. Dynamic Global Retailing Management (EBOOK). Himalaya Publishing House, 2010, 246 pp. ISBN 978-81-8488-500-2. info
  • SHEHZAD, Ahmad. Encyclopaedia of Retail Chain Management, Volume 1, (EBOOK). Himalaya Publishing House, 2009, 291 pp. ISBN 978-93-5043-937-1. info
  • SHEHZAD, Ahmad. Encyclopaedia of Retail Chain Management, Volume 3, (EBOOK). Himalaya Publishing House, 2009, 299 pp. ISBN 978-93-5043-937-1. info
  • SHARMA, Bal Mukand. Strategic Retail Management (EBOOK). Book Enclave, 2008, 278 pp. ISBN 978-93-5043-778-0. info
Forms of Teaching
Lecture
Tutorial
Consultation
Teaching Methods
Frontal Teaching
Individual Work– Individual or Individualized Activity
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Lectures12 
Preparation for Seminars, Exercises, Tutorial 28
Preparation for the Final Test4040
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion 10
Total:7878
Assessment Methods and Assesment Rate
Exam – written 100 %
Exam conditions
Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.
Language of instruction
English
Follow-Up Courses
Further comments (probably available only in Czech)
The course is taught each semester.
The course is taught: every week.
The course is also listed under the following terms Summer 2016, winter 2016, summer 2017, summer 2018, winter 2018, summer 2019, winter 2019, summer 2020, summer 2021, winter 2021, winter 2022, SUMMER 2023, winter 2023, summer 2024, winter 2024.
  • Enrolment Statistics (summer 2015, recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2015/S_OBC_a