STM Strategic Management

Institute of Technology and Business in České Budějovice
summer 2012
Extent and Intensity
2/2. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Jarmila Straková, Ph.D., MBA (seminar tutor)
Guaranteed by
prof. Ing. Jan Váchal, CSc.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
STM/K0: Sun 4. 3. 8:00–9:30 A4, 9:40–11:10 A4, Sat 24. 3. 8:00–9:30 A4, 9:40–11:10 A4, Sun 22. 4. 8:00–9:30 A4, 9:40–11:10 A4, Sun 20. 5. 13:40–15:10 A4, 15:15–16:00 A4, J. Straková, Kombinovaná forma
STM/P01: Tue 8:15–9:45 B2, J. Straková
STM/S01: Tue 9:55–11:25 D416, J. Straková
STM/S02: Thu 8:15–9:45 D516, J. Straková
Prerequisites
Student masters the subject matter of Podnikové řízení I (Enterprise management) and Podnikové řízení II.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of the subject is to acquiant students with the problems of enterprise strategic management and methods of strategic management with the knowledge of ecenomy. Successful graduates of the subject: - master basic knowledge of strategic management from the development of economy sphere point of view as well as from the expected changes connected to scientific-technical and social atributes of 21st century point of view - are able to perform characteristics of a company including the evaluation of its effectiveness in the field of organisation management, characteristics of achiveved outputs and company portfolio - for a concrete company they are able to apply methods for company strategy determination (SWOT analysis, Porter´s model, method of determination of strategic alternatives, competitor analysis, branch atractivity analysis, creating competition advantages and strategic clock, portfolio analysis with the help of BCG matrix, SPACE analysis, STEP analysis, specific opportunities sources analysis) - are able to characterize modern organisation and management structures ( net structure, virtual company, hollow company, amoeba)
Syllabus
  • 1. The development of strategic management
  • 2. Strategic management, thinking and decision-making
  • 3. Delimitation of strategic management frame - elements, visions, purposes, positions and methods
  • 4. Complex entrepreneurial strategies, business strategies, particular strategies and their projection
  • 5. Paradigm of strategic management
  • 6. Analysis of internal business background
  • 7. Analysis of external business background
  • 8. Company and its interaction with external background
  • 9. Company behaviour and competitive advantage making
  • 10. Strategy implementation
  • 11. Controlling of strategic changes (reconfiguration suits)
  • 12. Strategic coalition, forms and their molding
  • 13. General drifts in internationalization and globalization
Literature
    required literature
  • VÁCHAL, Jan and Petra PÁRTLOVÁ. Strategický management. 3. uprav. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 116 pp. ISBN 978-80-87278-30-7. info
  • TICHÁ, I., HRON, J. Strategické řízení. 7. dot. Praha : ČZU, 2008. 235 s. ISBN 978-80-213-0922-7.
  • KEŘKOVSKÝ, M., VYKYPĚL, O. Strategické řízení. Teorie pro praxi. 2 vydání. Praha : C. H. Beck, 2006. 206 s. ISBN 80-7179-453-8.
  • VÁCHAL, J., PÁRTLOVÁ, P., STRAKOVÁ, J. Strategický management. Studijní opora pro kombinované studium. České Budějovice : VŠTE, 2010. ISBN 978-80-87278-61-1.
    recommended literature
  • KOVÁŘ, František. Strategický management. In Edice učebních textů. Management. Praha: Vysoká škola ekonomie a managementu, 2008, 206 s. Edice učebních textů. Management. ISBN 978-80-86730-33-2. Obsah info
  • JIRSOVÁ, M. Manažerská psychologie. Jindřichův Hradec : VŠE, 2005. ISBN 80-245-0928-8.
Forms of Teaching
Lecture
Seminar
Tutorial
Teaching Methods
Frontal Teaching
Project Teaching
Individual Work– Individual or Individualized Activity
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for the Mid-term Test2020
Preparation for Lectures6 
Preparation for Seminars, Exercises, Tutorial2770
preparation of project analysis and its presentation2525
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion2615
Total:130130
Assessment Methods and Assesment Rate
Exam – written 55 %
Test – mid-term 15 %
Presentation 10 %
Project – individual 20 %
Exam conditions
The condition for being allowed to write the final exam is: project analysis, presentation of priject analysis, mid-term test min. 61% Grading Scale for written exam: A: 100 - 96 B: 95 - 91 C: 90 - 81 D: 80 - 71 E: 70 - 61 FX: 60 - 30 F: 29 - 0
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught each semester.
The course is also listed under the following terms Winter 2009, Winter 2010, summer 2011, winter 2011, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017, summer 2018, winter 2018, summer 2019, winter 2019, winter 2020, summer 2021.
  • Enrolment Statistics (summer 2012, recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2012/STM