VŠTE:STM Strategic Management - Course Information

STM Strategic Management

Extent and Intensity

2/2. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Ludmila Opekarová, Ph.D. (assistant)

Guaranteed by

prof. Ing. Jan Váchal, CSc.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites (in Czech)

PRI_2 Business management II

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The main goal of the subject is to make students acquinted with principles and methods of strategic management. the aim is to hand over basic piece of knowledge about strategic management to students. And thats how from the point of view of today's steps of business sphere development so from the point of view, so from expected changes related with scholarship - technical and social attributes of the 21. century

Syllabus

• 1. The development of strategic management.
• 2. Strategic management, strategic thinking and decision-making.
• 3. Business policy, sorts, forms and their projection.
• 4. Delimitation of strategic management frame - elements, visions, purposes, positions and methods.
• 5. Company and its interaction with external background.
• 6. Company behaviour and competitive advantage making.
• 7. Analysis of external business background - analysis of market, scientific and technical progress and social-cultural environment and analysis of economic and of system of law (STEP, Porters mock - up, strategic maps, competition analysis).
• 8. Analysis of internal - key factors policy, SWOT, portfolio, SPACE analysis.
• 9. Strategic option and business policy.
• 10. Full business policy and her implementation.
• 11. Controlling of strategic changes (reconfiguration suits).
• 12. Strategic coalition, forms and their molding.
• 13. General drifts in internationalization and globalization.

Literature

required literature
• TRUNEČEK, J. Systémy řízení podniku ve společnosti znalostí. Praha : VŠE, 2001. ISBN 80-245-0246-1.
• TICHÁ, I., HRON, J. Strategické řízení. 7. dot. Praha : ČZU, 2008. 235 s. ISBN 978-80-213-0922-7.
• VÁCHAL, Jan and Petra PÁRTLOVÁ. Strategický management. 3. uprav. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 116 pp. ISBN 978-80-87278-30-7. info

recommended literature
• NOVOTNÁ, E. Manažerská sociologie. Jindřichův Hadec : VŠE , 2005. ISBN 80-245-0927-X.
• STŘÍŽOVÁ, V. Organizace, Informace, Management. Praha : VŠE, 2005. ISBN 80-245-0924-5.
• JIRSOVÁ, M. Manažerská psychologie. Jindřichův Hradec : VŠE, 2005. ISBN 80-245-0928-8.
• KOVÁŘ, František. Strategický management. In Edice učebních textů. Management. Praha: Vysoká škola ekonomie a managementu, 2008, 206 s. Edice učebních textů. Management. ISBN 978-80-86730-33-2. Obsah info

Forms of Teaching

Lecture
Seminar
Tutorial

Teaching Methods

Frontal Teaching
Project Teaching
Individual Work– Individual or Individualized Activity

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	20	20
Preparation for Lectures	6
Preparation for Seminars, Exercises, Tutorial	27	70
preparation of project analysis and its presentation	25	25
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26	15
Total:	130	130

Assessment Methods and Assesment Rate

Exam – written 55 %
Test – mid-term 15 %
Presentation 10 %
Project – individual 20 %

Language of instruction

Czech

Further Comments

The course is taught each semester.
The course is taught: every week.

• Enrolment Statistics (summer 2011, recent)
  
• Permalink: https://is.vstecb.cz/course/vste/summer2011/STM