STM Strategic Management

Institute of Technology and Business in České Budějovice
summer 2015
Extent and Intensity
2/2. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
RNDr. Jozef Stašák, Ph.D. (seminar tutor)
prof. Ing. Jan Váchal, CSc. (seminar tutor)
Ing. Radka Vaníčková, Ph.D., MBA (seminar tutor)
Guaranteed by
prof. Ing. Jan Váchal, CSc.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
STM/E1_K8: Sat 14. 3. 8:00–9:30 B1, 9:40–11:10 B1, 11:25–12:10 B1, Sun 15. 3. 8:00–9:30 B1, 9:40–11:10 B1, Sat 11. 4. 8:00–9:30 B1, 9:40–11:10 B1, 11:25–12:55 B1, R. Vaníčková
STM/P01: Wed 8:00–9:30 E1, J. Váchal
STM/S01: Tue 14:50–16:20 B1, J. Stašák
STM/S02: Tue 16:30–18:00 B1, J. Stašák
STM/S03: Tue 18:10–19:40 B1, J. Stašák
Prerequisites
MAX_KOMBINOVANYCH(120) && MAX_PREZENCNICH(240)
Student masters the subject matter of Podnikové řízení I (Enterprise management) and Podnikové řízení II.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of the course is to acquaint students with strategic management, systems of management and strategic methods. The successful graduate has the basic knowledge of strategic management of the business community affected by the scientific, technical and socio-economic progress and development in the 21st century. He can independently perform characteristics of the enterprise including evaluation of the effectiveness of results by means of using strategic methods of internal and external business environment.
Syllabus
  • 1. Enterprise as a system, business environment - internal, external, factors that change the business environment, manager as a strategist 2. The development of strategic management, stages of development and basic concepts: strategy, strategic management, strategic thinking and decision making 3. The process of strategic management, strategy hierarchy (complex enterprise strategy - corporate strategy, business strategy, sub-strategies) 4. Models of strategic management, strategic situational analysis - external analysis, internal analysis, SWOT analysis, strategic methods for evaluation of the internal and external environment 5. Classification strategies
  • 6. Paradigm, the paradigm of strategic management
  • 7. Formulation, selection, and implementation strategies
  • 8. Projections of modern organizational structures
  • 9. Competitive advantage, value chain analysis, strategic planning and control
  • 10. Selected management methods: Balanced Scorecard, EFQM
  • 11. Innovation, innovation processes, methods Six sigma
  • 12. Managerial philosophy of Kaizen
  • 13. Selected managerial tools
Literature
    required literature
  • VÁCHAL, Jan and Petra PÁRTLOVÁ. Strategický management. 3. uprav. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 116 pp. ISBN 978-80-87278-30-7. info
  • VÁCHAL, Jan, Petra PÁRTLOVÁ and Jarmila STRAKOVÁ. Strategický management : studijní opora pro kombinované studium. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 159 pp. ISBN 978-80-87278-61-1. info
    recommended literature
  • TICHÁ, Ivana. Strategické řízení. 1st ed. Praha: Provozně ekonomická fakulta ČZU v Praze ve vydavatelství Credit, 2002, 235 pp. ISBN 80-213-0922-9. info
  • MALLYA, Thaddeus. Základy strategického řízení a rozhodování. 3rd ed. Praha: Grada Publishing, 2007, 246 pp. ISBN 978-80-247-1911-5. info
  • KOVÁŘ, František. Strategický management. In Edice učebních textů. Management. Praha: Vysoká škola ekonomie a managementu, 2008, 206 s. Edice učebních textů. Management. ISBN 978-80-86730-33-2. Obsah info
  • KEŘKOVSKÝ, Miloslav. Strategické řízení. 2nd ed. Praha: C.H. Beck, 2006, 206 pp. ISBN 80-7179-453-8. info
    not specified
  • VÁCHAL, J., VOCHOZKA,M. a kol.Podnikové řízení.1.vyd. Praha:Grada Publishing,2013.688 s. ISBN 978-80-247-4642-5
Forms of Teaching
Lecture
Tutorial
přednáškové cvičení (in Czech)
Teaching Methods
Frontal Teaching
Project Teaching
Individual Work– Individual or Individualized Activity
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for the Mid-term Test2020
Preparation for Lectures6 
Preparation for Seminars, Exercises, Tutorial2770
preparation of project analysis and its presentation2525
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion2615
Total:130130
Assessment Methods and Assesment Rate
Exam – written 70 %
Test – mid-term 15 %
Project – individual 15 %
Exam conditions
The condition for achieving the subject is demonstrating presentation of one analysis used for evaluation of internal or external business environment and submitting a set of seminar papers. The maximum number of points which can be obtained from one term test is 15 points. The same number of points, i.e. 15 points, can be obtained for the set of seminar papers. Grading of the course: First Test and Project: maximum 30% (0-30 points), Final Test: maximum 70% (0-70 points). Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught each semester.
The course is also listed under the following terms Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017, summer 2018, winter 2018, summer 2019, winter 2019, winter 2020, summer 2021.
  • Enrolment Statistics (summer 2015, recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2015/STM