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    2023

    1. Reputation Management as a part of Online Branding Infrastructure of luxury hotels on the Adriatic Coast - pre and post Covid-19 perspective
      POLLÁK, František and Peter MARKOVIČ. Reputation Management as a part of Online Branding Infrastructure of luxury hotels on the Adriatic Coast - pre and post Covid-19 perspective. Online. In Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Transportation Research Procedia - Conference Proceedings of TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport, Mikulov, 29 - 31 May 2023. Volume 74, 2023. Amsterdam: Elsevier B.V., 2023, p. 1546-1553, 1568 pp. ISSN 2352-1457.
      URL
      RIV/75081431:_____/23:00002674 Proceedings paper. English. Netherlands.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: online infrastructure; branding; reputation; the Internet; tourism
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 28/2/2024 14:52.
      More: https://is.vstecb.cz/publication/71181/en
    2. Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization
      POLLÁK, František, Peter MARKOVIČ and Helena MAJDÚCHOVÁ. Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization. Energies. Basel, Switzerland: MDPI, 2023, vol. 16, No 9, p. 1-24. ISSN 1996-1073.
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      RIV/75081431:_____/23:00002558 Article in a journal. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Markovič, Peter (703 Slovakia) -- Majdúchová, Helena (703 Slovakia)
      Keywords in English: accelerated digitization; automotive; electric vehicle; greenhouse gases reduction; internal combustion engine vehicle; internet; low-carbon mobility; reputation; reputation management
      Changed by: Barbora Kroupová, učo 25655. Changed: 29/6/2023 09:17.
      More: https://is.vstecb.cz/publication/68221/en

    2022

    1. Analysis of E-Consumer Behavior During the COVID-19 Pandemic
      POLLÁK, František, Peter MARKOVIČ, Jan VÁCHAL and Roman VAVREK. Analysis of E-Consumer Behavior During the COVID-19 Pandemic. Online. In Honghao Gao, Jung Yoon Kim, Walayat Hussain, Muddesar Iqbal, Yucong Duan. Intelligent Processing Practices and Tools for E-Commerce Data, Information, and Knowledge. 1st ed. Cham, Switzerland: Springer Nature Switzerland AG, 2022, p. 95-114. Series 15427. ISBN 978-3-030-78303-7.
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      RIV/75081431:_____/22:00002437 Chapter(s) of a specialized book. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Váchal, Jan (203 Czech Republic, belonging to the institution)
      Keywords in English: E-Commerce; Data; Information and Knowledge
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 10/11/2022 08:38.
      More: https://is.vstecb.cz/publication/65182/en
    2. Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe
      POLLÁK, František and Peter MARKOVIČ. Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe. Economics and Sociology. Szczecin, Poland: Centre of Sociological Research, 2022, 15/2022, No 2, p. 296-311. ISSN 2071-789X.
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      RIV/75081431:_____/22:00002421 Article in a journal. English. Poland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: marketing communication; customer; efficiency; competitiveness; innovation
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/3/2023 20:17.
      More: https://is.vstecb.cz/publication/64821/en
    3. Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic
      POLLÁK, František and Peter MARKOVIČ. Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic. Journal of Risk and Financial Management. Basel, Switzerland: MDPI, 2022, 15/2022, No 6, p. 1-18, 19 pp. ISSN 1911-8074.
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      RIV/75081431:_____/22:00002423 Article in a journal. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: reputation; pandemic; COVID-19; business performance; reputational risk; market opportunities; e-commerce
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/3/2023 20:19.
      More: https://is.vstecb.cz/publication/64861/en
    4. Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market
      POLLÁK, František, Peter MARKOVIČ, Roman VAVREK and Yaroslava KOSTIUK. Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market. EKONOMICKÝ ČASOPIS/JOURNAL OF ECONOMICS. Bratislava, Slovakia: Ekonomický ústav SAV, v.v.i. a Prognostický ústav CSPV SAV, v.v.i, 2022, 70/2022, No 4, p. 368-389. ISSN 0013-3035.
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      RIV/75081431:_____/22:00002441 Article in a journal. English. Slovakia.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Kostiuk, Yaroslava (703 Slovakia, belonging to the institution)
      Keywords in English: COVID-19; pandemic; e-commerce; Facebook; internet; innovation; business management
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/3/2023 20:38.
      More: https://is.vstecb.cz/publication/65281/en
    5. Internet Marketing
      POLLÁK, František and Peter MARKOVIČ. Internet Marketing. In František Pollák, Peter Markovič. Brand Management. London, United Kingdom: IntechOpen, 2022, p. 11-33. ISBN 978-1-80356-000-7.
      URL
      RIV/75081431:_____/22:00002444 Chapter(s) of a specialized book. English. United Kingdom of Great Britain and Northern Ireland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: e-marketing; digital marketing; online environment; Internet; marketing communication
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 30/11/2022 12:29.
      More: https://is.vstecb.cz/publication/65361/en
    6. Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic
      POLLÁK, František, Peter MARKOVIČ, Roman VAVREK and Michal KONEČNÝ. Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic. Behavioral Sciences. Basel, Switzerland: MDPI, 2022, 12/2022, No 3, p. 1-19, 20 pp. ISSN 2076-328X.
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      RIV/75081431:_____/22:00002420 Article in a journal. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Konečný, Michal (703 Slovakia, belonging to the institution)
      Keywords in English: consumer behavior; social networks; Facebook; COVID-19; social distancing
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/3/2023 19:57.
      More: https://is.vstecb.cz/publication/64802/en
    7. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
      SAULĪTE, Linda, Deniss ŠČEULOVS and František POLLÁK. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption. Journal of Open Innovation: Technology, Market, and Complexity. Basel, Switzerland: MDPI, 2022, 8/2022, No 3, p. 1-26, 27 pp. ISSN 2199-8531.
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      RIV/75081431:_____/22:00002422 Article in a journal. English. Switzerland.
      Saulīte, Linda (guarantor) -- Pollák, František (703 Slovakia, belonging to the institution)
      Keywords in English: media branding; news media brands; media brand attributes; consumer-based brand equity
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 20/10/2022 09:56.
      More: https://is.vstecb.cz/publication/64841/en

    2021

    1. Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses
      POLLÁK, František, Peter MARKOVIČ, Jarmila STRAKOVÁ and Petra PÁRTLOVÁ. Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses. Online. In Tomáš Kliestik. SHS Web of Conf.Volume 92, 2021: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.
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      English. France.
      Keywords in English: reputation; brand; business succession; family business
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 2/1/2023 15:26.
      More: https://is.vstecb.cz/publication/65822/en
    2. THE EFFECT OF THE FIRST WAVE OF THE COVID-19 GLOBAL PANDEMIC ON SUMMER HOLIDAY PLANS IN 2020 - CASE STUDY FROM THE CZECH REPUBLIC
      SAGAPOVA, Nikola and Radim DUŠEK. THE EFFECT OF THE FIRST WAVE OF THE COVID-19 GLOBAL PANDEMIC ON SUMMER HOLIDAY PLANS IN 2020 - CASE STUDY FROM THE CZECH REPUBLIC. AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH. HRADEC KRALOVE, CZEH REPUBLIC: MAGNANIMITAS, 2021, vol. 11, No 1, p. 271-277, 8 pp. ISSN 1804-7890.
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      RIV/75081431:_____/21:00002119 Article in a journal. English. Czech Republic.
      Sagapova, Nikola (203 Czech Republic, guarantor, belonging to the institution) -- Dušek, Radim (203 Czech Republic, belonging to the institution)
      Keywords in English: COVID-19 pandemic; Hospitality and Tourism Industry; Destination; Accommodation Facilities; Marketing Mix; the Czech Republic
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 18/8/2021 15:28.
      More: https://is.vstecb.cz/publication/59281/en

    2020

    1. A decision-making method based on consumer spending data
      DUŠEK, Radim. A decision-making method based on consumer spending data. Online. In J. Horák, J. Vrbka and Z. Rowland (Eds.). SHS Web of Conferences. Volume 73. Les Ulis, Francie: EDP Sciences, 2020, p. nestránkováno, 5 pp. ISBN 978-2-7598-9094-1.
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      RIV/75081431:_____/20:00002060 Proceedings paper. English. France.
      Dušek, Radim (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: decision-making method; geomarketing; consumer spending; GIS software; SMEs
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 10/6/2021 14:43.
      More: https://is.vstecb.cz/publication/58101/en

    2019

    1. Adopting environmentally friendly mechanisms in the hotel industry: A perspective of hotel managers in Central and Eastern European countries
      NOVACKÁ, Ľudmila, Kamil PÍCHA, Josef NAVRÁTIL, Cafer TOPALOGLU and Roman ŠVEC. Adopting environmentally friendly mechanisms in the hotel industry: A perspective of hotel managers in Central and Eastern European countries. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT. Bingley, Velká Británie: Emerald Group Publishing Limited, 2019, vol. 31, No 6, p. 2488 - 2508. ISSN 0959-6119.
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      RIV/75081431:_____/19:00002061 Article in a journal. English. United Kingdom of Great Britain and Northern Ireland.
      Novacká, Ľudmila (guarantor) -- Švec, Roman (203 Czech Republic, belonging to the institution)
      Keywords in English: Central and Eastern Europe; Environmental management; Hotel management; Multivariate analyses; Perception; Sustainability
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 11/6/2021 12:16.
      More: https://is.vstecb.cz/publication/58143/en

    2018

    1. DIFFERENCE IN GUESTS’ PREFERENCES OF GLOBALLY OPERATING AND LOCAL ACCOMMODATION FACILITIES
      ŠVEC, Roman, Marie SLABÁ and Petra MARTÍŠKOVÁ. DIFFERENCE IN GUESTS’ PREFERENCES OF GLOBALLY OPERATING AND LOCAL ACCOMMODATION FACILITIES. Online. In prof. Ing. Tomas Kliestik, Ph.D. GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES. 1st edition. Zilina, Slovakia: ZU – UNIVERSITY OF ZILINA, 2018, p. 390-397, 2926 pp. ISBN 978-80-8154-249-7.
      URL
      RIV/75081431:_____/18:00002159 Proceedings paper. English. Slovakia.
      Švec, Roman (203 Czech Republic, guarantor, belonging to the institution) -- Slabá, Marie (203 Czech Republic, belonging to the institution) -- Martíšková, Petra (203 Czech Republic, belonging to the institution)
      Keywords in English: guests’ preferences; large accommodation facilities; small accommodation facilities
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 8/10/2021 12:18.
      More: https://is.vstecb.cz/publication/60061/en
    2. PERCEIVED SENSITIVITY OF PERSONAL DATA IN THE GLOBALISED WORLD: COMMON PERSONAL DATA AND HEALTH-RELATED DATA
      MARTÍŠKOVÁ, Petra, Roman ŠVEC and Marie SLABÁ. PERCEIVED SENSITIVITY OF PERSONAL DATA IN THE GLOBALISED WORLD: COMMON PERSONAL DATA AND HEALTH-RELATED DATA. Online. In prof. Ing. Tomas Kliestik, Ph.D. GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES. 1st edition. Zilina, Slovakia: ZU – UNIVERSITY OF ZILINA, 2018, p. 2229-2236, 2926 pp. ISBN 978-80-8154-249-7.
      URL
      RIV/75081431:_____/18:00002160 Proceedings paper. English. Slovakia.
      Martíšková, Petra (203 Czech Republic, guarantor, belonging to the institution) -- Švec, Roman (203 Czech Republic, belonging to the institution) -- Slabá, Marie (203 Czech Republic, belonging to the institution)
      Keywords in English: data protection; sensitive data; personal data; GDPR
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 11/10/2021 13:09.
      More: https://is.vstecb.cz/publication/60081/en
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