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@inproceedings{60081, author = {Martíšková, Petra and Švec, Roman and Slabá, Marie}, address = {Zilina, Slovakia}, booktitle = {GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES}, edition = {1st edition}, editor = {prof. Ing. Tomas Kliestik, Ph.D.}, keywords = {data protection; sensitive data; personal data; GDPR}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Zilina, Slovakia}, isbn = {978-80-8154-249-7}, pages = {2229-2236}, publisher = {ZU – UNIVERSITY OF ZILINA}, title = {PERCEIVED SENSITIVITY OF PERSONAL DATA IN THE GLOBALISED WORLD: COMMON PERSONAL DATA AND HEALTH-RELATED DATA}, url = {https://globalization.uniza.sk/wp-content/uploads/2018/12/proceedings_globalization_2018_part_5.pdf}, year = {2018} }
TY - JOUR ID - 60081 AU - Martíšková, Petra - Švec, Roman - Slabá, Marie PY - 2018 TI - PERCEIVED SENSITIVITY OF PERSONAL DATA IN THE GLOBALISED WORLD: COMMON PERSONAL DATA AND HEALTH-RELATED DATA PB - ZU – UNIVERSITY OF ZILINA CY - Zilina, Slovakia SN - 9788081542497 KW - data protection KW - sensitive data KW - personal data KW - GDPR UR - https://globalization.uniza.sk/wp-content/uploads/2018/12/proceedings_globalization_2018_part_5.pdf N2 - Personal data is described as information belonging to a natural person. Due to the rapid technological developments in the world and globalisation, new rules about personal data protection were needed – in the European Union, so-called GDPR (General Data Protection Regulation) has become into force. The aim of this paper is to found out whether the degree of perceived sensitivity of selected personal data (namely common personal data and healthrelated data) is influenced by gender or not. From the results, it is obvious that the degree of perceived sensitivity is independent on respondents’ gender (however, there is one exception: “Name of your general practitioner” is a kind of personal data when men and women have a different view of perceived sensitivity). Besides this it was found out that data such as “Personal number”, “Public identity card number”, “Passport number”, “Driver’s licence number” and “Gun licence number” are considered as sensitive, whereas “First name” absolutely belongs to general data. Furthermore, “Your height”, “Your health insurance company” and “Name of your general practitioner” are also understood as rather general data. Presented findings can be used in business practice, especially in the area of loyalty programmes. Customers, who are interested in any loyalty programme, need to register and give required information about them. It is obvious that high degree of perceived sensitivity of required personal data means low willingness to give such personal data and also it leads to considerable effort to protect such data in our globalised and connected world. ER -
MARTÍŠKOVÁ, Petra, Roman ŠVEC and Marie SLABÁ. PERCEIVED SENSITIVITY OF PERSONAL DATA IN THE GLOBALISED WORLD: COMMON PERSONAL DATA AND HEALTH-RELATED DATA. In prof. Ing. Tomas Kliestik, Ph.D. \textit{GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES}. 1st edition. Zilina, Slovakia: ZU – UNIVERSITY OF ZILINA. p.~2229-2236, 2926 pp. ISBN~978-80-8154-249-7. 2018.
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