Chinese e-shops from the Czech B2C customers’ point of view

@inproceedings{34663,
   author = {Solarová, Petra},
   address = {China},
   booktitle = {Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe},
   editor = {North China University Of Technology},
   keywords = {Chinese e-shops; on-line shopping; e-commerce; B2C; Czech customers},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {China},
   isbn = {978-7-5103-1428-5},
   pages = {1-11},
   publisher = {Neuveden},
   title = {Chinese e-shops from the Czech B2C customers’ point of view},
   year = {2016}
}

TY  - JOUR
ID  - 34663
AU  - Solarová, Petra
PY  - 2016
TI  - Chinese e-shops from the Czech B2C customers’ point of view
PB  - Neuveden
CY  - China
SN  - 9787510314285
KW  - Chinese e-shops
KW  - on-line shopping
KW  - e-commerce
KW  - B2C
KW  - Czech customers
N2  - This paper deals with shopping in B2C Chinese e-shops and it focuses on Czech customers who have already made a purchase there. The aim of this paper is firstly to explore what influences and forms the Czech B2C customers’ point of view on Chinese e-shops, and secondly to identify advantages and disadvantages of buying in these e-shops. For purposes of the first and partially also of the second aim, data were obtained through Internet searching. The found materials were evaluated critically by means of content analysis principles. Besides this, two case studies were created in order to explain particular advantages and disadvantages more complexly.
ER  - 

SOLAROVÁ, Petra. Chinese e-shops from the Czech B2C customers’ point of view. In North China University Of Technology. \textit{Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe}. China: Neuveden, 2016, s.~1-11, 12 s. ISBN~978-7-5103-1428-5.