OBP_1 Business Ventures

Institute of Technology and Business in České Budějovice
winter 2014
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Guaranteed by
Ing. Roman Švec, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Prerequisites
OBOR ( CAP )
The prerequisite is a knowledge of the subject Business Activities.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.
Syllabus
  • Topics of lectures:
  • 1.Regional strategies of firms.
  • 2.Methods of territorial analysis.
  • 3.Construction of business units,project management.
  • 4.Network analysis,CPM method.
  • 5.Technology of business operations.
  • 6.Inventory management in business.
  • 7.Commercial assortiment.
  • 8.Space management.
  • 9. Business-service operations.
  • 10.Buyers behavior.
  • 11.Merchandising, shopping atmosphere
  • 12.Operational management of business units, methods of management service
  • 13. Human recourses managment in business
  • Topics of seminars:
  • 1. Regional strategies of retail stores
  • 2. Network analysis
  • 3. Network analysis and CPM method
  • 4. Stock management calculations
  • 5. Commercial assortiment calculations
  • 6. First test preparation, calculation revision
  • 7. First test, project assignments, the principles of teamwork, division of students into teams
  • 8. Individual work on assigned projects in teams and individually planned in consultation with the tutor
  • 9. Individual work on assigned projects in teams and individually planned in consultation with the tutor
  • 10. Individual work on assigned projects in teams and individually planned in consultation with the tutor
  • 11. Individual work on assigned projects in teams and individually planned in consultation with the tutor
  • 12. Team projects presentations
  • 13. Team projects presentations
Literature
    required literature
  • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
  • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
  • MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.
    recommended literature
  • PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
  • CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
  • ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
  • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
  • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
Forms of Teaching
Lecture
Exercise
Tutorial
Consultation
business venture research
Teaching Methods
Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Project presentation and its preparation77
Team project preparation1010
Preparation for the Mid-term Test1010
Preparation for Lectures7 
Preparation for Seminars, Exercises, Tutorial636
Preparation for the Final Test2626
Business Venture research5252
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion1215
Total:156156
Assessment Methods and Assesment Rate
Exam – written 70 %
Test – mid-term 20 %
Project – group 10 %
Exam conditions
Grading of the course:

  • First Test: maximum 20% (0-20 points)
  • Team project: maximum 10% (0-10 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Follow-Up Courses
    Further comments (probably available only in Czech)
    The course is taught annually.
    The course is taught: every week.
    The course is also listed under the following terms Winter 2008, Summer 2009, Summer 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, summer 2015, winter 2015, Summer 2016, winter 2016.
    • Enrolment Statistics (winter 2014, recent)
    • Permalink: https://is.vstecb.cz/course/vste/winter2014/OBP_1