VŠTE:S_OBC_a Business Activities - Course Information
S_OBC_a Business Activities
Institute of Technology and Business in České BudějoviceSUMMER 2023
- Extent and Intensity
- 2/2/0. 6 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Mgr. Michal Konečný, PhD. (seminar tutor)
- Guaranteed by
- Ing. Radim Dušek, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- S_OBC_a/S01: Wed 13:05–14:35 N011, M. Konečný
- Prerequisites
- OBOR(CAP)
Interest in business topics - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Administration and Management (programme VŠTE, EM)
- Course objectives supported by learning outcomes
- The aim of this course is to provide basic knowledge about business studies and actual trends in retail business. Students get familiar with basic theoretical and practical guide to starting a retail business. They will understand the importance of consumer analysis, marketing mix and they will obtain basic knowledge about store layout design as well.
- Learning outcomes
- Students are able:
to understand basic terms;
to understand differencies between product and service business;
to explain actual trends in retailing;
to understand the marketing mix;
to create business plan;
to understand basic principles of store layout. - Syllabus
- 1. Introduction, basic terms
- 2. Product vs service business
- 3. Retailing, trends in retailing
- 4. Case studies of successfull retailers
- 5. Consumer Behaviour
- 6. Marketing
- 7. Business plan
- 8. Marketing mix planning
- 9. Marketing communication strategy
- 10. Store layout design
- 11. Store exterior design
- 12. Presentations of business plans
- 13. Presentations of business plans
- Literature
- recommended literature
- MENIPAZ, Ehud a Amit MENIPAZ. International business. Los Angeles: SAGE, 2011, 649 p. ISBN 9781412903493.
- CAHA, Zdeněk a Jan URBAN. A code of ethics as an organizational management tool and its use in the Czech Republic. Lüdenscheid: RAM-Verlag, 2017. ISBN 978-3-942303-50-7.
- THUIS, Peter a Rienk STUIVE. Business administration. Groningen: Noordhoff, 2012. ISBN 978-90-01-80976-8.
- WETHERLY, Paul a Dorron OTTER. The business environment: themes and issues. 2nd ed. Oxford: Oxford University Press, 2011, xxxiii, 482 s. ISBN 978-0-19-957960-0.
- STEFANSKA, Magdalena a Renata NESTOROWICZ. Fair trade in CRS strategy of global retailers. New York City: Palgrave Macmillan, 2015. ISBN 978-1-137-39568-9.
- Forms of Teaching
- Lecture
Seminar
Consultation - Teaching Methods
- Frontal Teaching
Critical Thinking
Teaching Supported by Multimedia Technologies
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Final test 2 Preparation for Seminars, Exercises, Tutorial 13 Preparation for the Final Test 89 Attendance on Lectures 26 Attendance on Seminars/Exercises/Tutorial/Excursion 26 Total: 156 0 - Assessment Methods and Assesment Rate
- Presentation 30 %
Project – group 70 % - Exam conditions
- Successful graduates of the course have to get totally at least 70 points.
- Language of instruction
- English
- Further comments (probably available only in Czech)
- The course is taught each semester.
General note: Erasmus. - Teacher's information
- Attendance at lessons is defined in a separate internal standard of ITB (Evidence of attendance of students at ITB). It is compulsory, except of the lectures, for full-time students to attend 70 % lesson of the subject in a semester.
- Enrolment Statistics (SUMMER 2023, recent)
- Permalink: https://is.vstecb.cz/course/vste/summer2023/S_OBC_a