VŠTE:STM Strategic Management - Course Information

STM Strategic Management

Extent and Intensity

2/2/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Jarmila Straková, Ph.D., MBA (lecturer)

Guaranteed by

Ing. Jaroslav Staněk, DiS.
Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
Student masters the subject matter of Podnikové řízení I (Enterprise management) and Podnikové řízení II.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the course is to acquaint students with strategic management, systems of management and strategic methods. The successful graduate has the basic knowledge of strategic management of the business community affected by the scientific, technical and socio-economic progress and development in the 21st century. He can independently perform characteristics of the enterprise including evaluation of the effectiveness of results by means of using strategic methods of internal and external business environment.

Learning outcomes

- students can define an enterprise as a system, - students understand the strategic management paradigm, - students know the developmental phases of strategic management, - students understand the basic terms of strategic management (strategy, strategic management process and its phase); - students understand the hierarchy and classification of strategies - students know the principles of corporate strategy formation, - students understand the principles of strategic analysis, - students know the principles of projection of modern organizational structures, - students understand the concept of a competitive advantage, - students can apply basic methods for evaluation the internal and external business environment (internal and external strategic analysis) - students know principles of selected managerial methods.

Syllabus

• 1. Enterprise as a system, business environment - internal, external, factors that change the business environment, manager as a strategist 2. The development of strategic management, stages of development and basic concepts: strategy, strategic management, strategic thinking and decision making 3. The process of strategic management, strategy hierarchy (complex enterprise strategy - corporate strategy, business strategy, sub-strategies) 4. Models of strategic management, strategic situational analysis - external analysis, internal analysis, SWOT analysis, strategic methods for evaluation of the internal and external environment 5. Classification strategies
• 6. Paradigm, the paradigm of strategic management
• 7. Formulation, selection, and implementation strategies
• 8. Projections of modern organizational structures
• 9. Competitive advantage, value chain analysis, strategic planning and control
• 10. Selected management methods: Balanced Scorecard, EFQM
• 11. Innovation, innovation processes, methods Six sigma
• 12. Managerial philosophy of Kaizen
• 13. Selected managerial tools

Literature

required literature
• VÁCHAL, Jan and Petra PÁRTLOVÁ. Strategický management. 3. uprav. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 116 pp. ISBN 978-80-87278-30-7. info
• STRAKOVÁ, J., 2015. Strategický management. Studijní opora, e-learning. České Budějovice: VŠTE v Českých Budějovicích.
• VÁCHAL, J., VOCHOZKA,M. a kol.Podnikové řízení.1.vyd. Praha:Grada Publishing,2013.688 s. ISBN 978-80-247-4642-5

recommended literature
• MALLYA, Thaddeus. Základy strategického řízení a rozhodování. 3rd ed. Praha: Grada Publishing, 2007, 246 pp. ISBN 978-80-247-1911-5. info
• KOVÁŘ, František. Strategický management. In Edice učebních textů. Management. Praha: Vysoká škola ekonomie a managementu, 2008, 206 s. Edice učebních textů. Management. ISBN 978-80-86730-33-2. Obsah info
• TICHÁ, I. a J. HRON, 2014. Strategické řízení. 1. vyd. Praha: Provozně ekonomická fakulta ČZU v Praze. ISBN 80-213-0922-7.

Forms of Teaching

Lecture
Tutorial
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Project Teaching
Individual Work– Individual or Individualized Activity

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	20	20
Preparation for Lectures	6
Preparation for Seminars, Exercises, Tutorial	27	70
preparation of project analysis and its presentation	25	25
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26	15
Total:	130	130

Assessment Methods and Assesment Rate

Exam – written 70 %
Test – mid-term 15 %
Project – individual 15 %

Exam conditions

The condition for achieving the subject is demonstrating presentation of one analysis used for evaluation of internal or external business environment and submitting a set of seminar papers. The maximum number of points which can be obtained from one term test is 15 points. The same number of points, i.e. 15 points, can be obtained for the set of seminar papers. Grading of the course: First Test and Project: maximum 30% (0-30 points), Final Test: maximum 70% (0-70 points). Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.
The course is taught: every week.

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