VŠTE:BPE_PPS Business plan - Case study - Course Information
BPE_PPS Business plan - Case study
Institute of Technology and Business in České Budějovicewinter 2024
- Extent and Intensity
- 0/4/0. 4 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Bc. Andrea Nohavová (seminar tutor)
doc. Ing. Zuzana Rowland, MBA, PhD. (seminar tutor) - Guaranteed by
- doc. Ing. Zuzana Rowland, MBA, PhD.
School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Corporate Finances – Deputy Director of Department for Research, Development and Creative Activity – School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- BPE_PPS/E3: Sun 6. 10. 8:00–9:30 E7, 9:40–11:10 E7, 11:25–12:55 E7, Sun 20. 10. 13:05–14:35 E7, 14:50–16:20 E7, 16:30–18:00 E7, Sat 30. 11. 13:05–14:35 D515, 14:50–16:20 D515, A. Nohavová, Z. Rowland
- Prerequisites
- FORMA(K)
Designed for students of the program Business Economics and management. - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Economics (programme VŠTE, B_PE) (2)
- Course objectives supported by learning outcomes
- The business plan is an integral part of every company that wants to stay on the market for a long time and is interested in ensuring long-term success. Through a business plan, it is possible to create a product concept of a product / service that has an impact on the existing market or can fill a gap in the market for a selected product / service. The purpose of creating a business plan is to formulate as accurately as possible a competitive advantage with regard to the quality, availability and variability of extended / additional services. The aim of the course Case Study - Business Plan is to develop a business plan in the form of a case study implemented for a specific company / organization.
- Learning outcomes
- After successfully completing the course, the student:
1. understands the meaning of a business plan and its structure
2. knows the principles of creating a business plan - case studies
3. can analyse the target market and competition, draw up a marketing and sales plan, a financial plan etc.
4. can predict the future development of the company
5. applies the formal aspects of the business plan to the presentation - Syllabus
- Seminars
- 1. Business plan and its structure
- 2. Introductory summary and description of the company
- 3. Target market analysis
- 4. Analysis of competition
- 5. Marketing and sales plan
- 6. Business plan
- 7. Business management
- 8. Future development plan
- 9. Financial plan of the company
- 10. Formal aspects of the business plan
- 11. Aspects of a successful business plan presentation
- 12. Presentation of the business plan
- 13. Presentation of the business plan
- Literature
- required literature
- DOLEŽAL, J. et al., 2016. Projektový management. Komplexně, prakticky a podle světových standardů. Praha: Grada. ISBN 978-80-271-9067-6.
- recommended literature
- ČERVENÝ, R., J. FICBAUER, A. HANZELKOVÁ a M. KEŘKOVSKÝ, 2014. Business plán. Krok za krokem. Praha: C. H. Beck. ISBN 978-80- 7400-511-4.
- ABRAMS, R. 2019. Successfull Business Plan: Secrets & Strategies. Planning Shop. ISBN 9781933895826.
- SWANSON, L., 2017. Business Plan Development Guide. 8th ed. [s. l.]: OPENPRESS.USASK.CA.
- SRPOVÁ, J., I. SVOBODOVÁ, P. SKOPAL a T. ORLÍK, 2011. Podnikatelský plán a strategie. Praha: Grada. ISBN 978-80-247-4103-1.
- KORECKÝ, M. a V. TRKOVSKÝ, 2011. Management rizik projektů se zaměřením na projekty v průmyslových podnicích. Praha: Grada. ISBN 978- 80-247-3221-3.
- Forms of Teaching
- Seminar
- Teaching Methods
- Brainstorming
Critical Thinking
Teaching Supported by Multimedia Technologies
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Preparation for Seminars, Exercises, Tutorial 13 13 Preparation of case studies and presentations 39 75 Attendance on Seminars/Exercises/Tutorial/Excursion 52 16 Total: 104 104 - Assessment Methods and Assesment Rate
- Presentation 20 %
Case Study 70 %
Processing of assigned tasks 5 %
Guided discussion, analytical and critical thinking 5 % - Exam conditions
- Presentation - 20% Completion of assignments - 5 % Guided discussion, analytical and critical thinking - 5 % Case study - 70 % Final evaluation (70 %)
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course is taught annually.
- Teacher's information
- Supplementary study material: Multimedia online course on entrepreneurial competences - http://www.enterprisingbehavior.eu/
Attendance in all forms is dealt with in a separate internal standard of the VŠTE (Record of student attendance at VŠTE). For full-time students, 70% attendance is compulsory in seminars. Students with an Individual Study Plan (ISP) will submit only a completed case study (100%) from the course Business Plan - Case Study. Students are obliged to contact the tutor of the course Business Plan - Case Study immediately after the approval of the Individual Study Plan (ISP) (email: rowland@mail.vstecb.cz). If the student fails to do so, his/her ISP will not be taken into account. The participation in the introductory tutorial is mandatory for students of the combined form of study. If the student of the combined form cannot attend the introductory tutorial, he/she is obliged to contact the tutor of the course.
- Enrolment Statistics (recent)
- Permalink: https://is.vstecb.cz/course/vste/winter2024/BPE_PPS