VŠTE:M_POS Company Strategy - Course Information

M_POS Company Strategy

Extent and Intensity

8/0/0. 8 credit(s). Type of Completion: zk (examination).

Teacher(s)

prof. Ing. Jan Váchal, CSc. (lecturer)
Ing. Bohdan Zronek (seminar tutor)

Guaranteed by

Ing. Lukáš Polanecký
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

M_POS/CCV: Sat 23. 1. 8:00–12:00 D004, Sat 13. 2. 11:30–16:30 D004, J. Váchal, B. Zronek

Prerequisites (in Czech)

OBOR(CAP)

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Master of Business Administration (programme VŠTE, CZV)

Course objectives supported by learning outcomes

The student will be introduced to the process of strategical planning cycle with the purpose of projection of a strategical development of a given company. They will acquire knowledge from the area of internal and external strategical analyses, from the area pf formulation, choice and implementation of strategy including the classification of strategies according to management levels (from a company-wide strategy to partial – functional strategies).

Learning outcomes

Understands the basic terminology of strategic management (strategy, strategic management, paradigm and development stages of strategic management); Is able to describe the individual stages of strategic management process; Knows the basics of creating business strategies; Understands the basic principles of strategic situation analysis; Is able to apply the basic methods for evaluating internal and external business environment (internal and external strategic analysis).

Syllabus

• System definition of a company – company as a system
• Paradigm of strategical management , strategical management of companies
• Strategy classification
• Situational analysis – internal strategical analyses
• Situational analysis – internal strategical analyses
• Situational analysis –external strategical analyses
• Situational analysis – external strategical analyses
• Analysis of interest groups
• Formulation of strategy
• Choice (generation of strategical alternatives) and choice of strategy
• Implementation of strategy
• Strategical control
• Balanced Scorecard as a tool for strategical company management

Literature

required literature
• TICHÁ, I. a J. HRON. Strategické řízení. 7. dotisk. Praha: ČZU, 2008. 235 s. ISBN 978-80-213-0922-7.
• KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. 2. vyd. Praha: C.H. Beck, 2006, xiv, 206 s. C.H. Beck pro praxi. ISBN 80-7179-453-8.
• VÁCHAL, J. a P. PÁRTLOVÁ. Strategický management. 3. upravené vydání. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010. ISBN 978-80-87278-30-7.

recommended literature
• LEDNICKÝ, V., 2006. Strategické řízení. Ostrava: Repronis. ISBN 80-7329-131-2.
• ZUZÁK, Roman. Strategické řízení podniku. 1. vyd. Praha: Grada, 2011, 172 s. Expert (Grada). ISBN 978-80-247-4008-9.
• DEDOUCHOVÁ, M., 2001. Strategie podniku. Praha: C. H. Beck. ISBN 80-7179-603-4.

Forms of Teaching

Lecture
Tutorial
Consultation

Teaching Methods

Frontal Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for Lectures	80
Preparation for Seminars/Exercises/Tutorial		139
Preparation for the Final test/Final test	50	57
Attendance on Lectures	78
Attendance on Seminars/Exercises/Tutorial/Excursion		12
Total:	208	208

Assessment Methods and Assesment Rate

Exam – oral 100 %

Exam conditions

Evaluation = oral exam (100 – 0): A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 – 0

Language of instruction

Czech

Further Comments

The course is taught only once.

• Enrolment Statistics (winter 2020, recent)
  
• Permalink: https://is.vstecb.cz/course/vste/winter2020/M_POS