M_POS Company Strategy

Institute of Technology and Business in České Budějovice
winter 2016
Extent and Intensity
8/0/0. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
prof. Ing. Jan Váchal, CSc. (lecturer)
Ing. Bohdan Zronek (seminar tutor), prof. Ing. Marek Vochozka, MBA, Ph.D., dr. h.c. (deputy)
Guaranteed by
doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Prerequisites (in Czech)
OBOR(CAP)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The student will be introduced to the process of strategical planning cycle with the purpose of projection of a strategical development of a given company. They will acquire knowledge from the area of internal and external strategical analyses, from the area pf formulation, choice and implementation of strategy including the classification of strategies according to management levels (from a company-wide strategy to partial – functional strategies).
Syllabus
  • System definition of a company – company as a system
  • Paradigm of strategical management , strategical management of companies
  • Strategy classification
  • Situational analysis – internal strategical analyses
  • Situational analysis – internal strategical analyses
  • Situational analysis –external strategical analyses
  • Situational analysis – external strategical analyses
  • Analysis of interest groups
  • Formulation of strategy
  • Choice (generation of strategical alternatives) and choice of strategy
  • Implementation of strategy
  • Strategical control
  • Balanced Scorecard as a tool for strategical company management
Literature
    required literature
  • TICHÁ, I. a J. HRON. Strategické řízení. 7. dotisk. Praha: ČZU, 2008. 235 s. ISBN 978-80-213-0922-7.
  • VÁCHAL, J. a P. PÁRTLOVÁ. Strategický management. 3. upravené vydání. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010. ISBN 978-80-87278-30-7.
  • KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. 2. vyd. Praha: C.H. Beck, 2006, xiv, 206 s. C.H. Beck pro praxi. ISBN 80-7179-453-8.
    recommended literature
  • LEDNICKÝ, V., 2006. Strategické řízení. Ostrava: Repronis. ISBN 80-7329-131-2.
  • DEDOUCHOVÁ, M., 2001. Strategie podniku. Praha: C. H. Beck. ISBN 80-7179-603-4.
  • ZUZÁK, Roman. Strategické řízení podniku. 1. vyd. Praha: Grada, 2011, 172 s. Expert (Grada). ISBN 978-80-247-4008-9.
Forms of Teaching
Seminar
Tutorial
Teaching Methods
Frontal Teaching
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Lectures6598
Preparation for exam6598
Attendance on Lectures78 
Attendance on Seminars/Exercises/Tutorial/Excursion 12
Total:208208
Assessment Methods and Assesment Rate
Exam – oral 100 %
Language of instruction
Czech
The course is also listed under the following terms winter 2018, winter 2020, summer 2022.
  • Enrolment Statistics (winter 2016, recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2016/M_POS