VŠTE:PRJ_1 Projekt 1 - Course Information

PRJ_1 Projekt 1

Extent and Intensity

0/2. 4 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Julie Čermáková (seminar tutor)
Ing. Lenka Dvořáková (seminar tutor)
Ing. Iveta Kmecová, PhD. (seminar tutor)
Ing. Jiří Kolář, Ph.D. (seminar tutor)
Ing. Martin Maršík, Ph.D. (seminar tutor)
Ing. Marie Slabá, Ph.D. (seminar tutor)
Ing. Ladislav Šolc, Ph.D. (seminar tutor)
Mgr. Radka Váchová (seminar tutor)

Guaranteed by

Ing. Marie Slabá, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

PRJ_1/D1: Sat 26. 10. 9:40–11:10 D315, 12:00–13:30 D315, 13:40–15:10 D315, Sat 21. 12. 12:00–13:30 D315, 13:40–15:10 D315, J. Kolář
PRJ_1/E1: Sat 19. 10. 13:40–15:10 B1, 15:15–16:45 B1, 16:50–18:20 B1, Sat 11. 1. 12:00–13:30 B1, 13:40–15:10 B1, M. Slabá
PRJ_1/S01: Mon 9:55–11:25 B2, R. Váchová
PRJ_1/S02: Tue 8:15–9:45 A5, M. Slabá
PRJ_1/S03: Tue 13:10–14:40 A7, J. Čermáková
PRJ_1/S04: Wed 13:10–14:40 A7, L. Šolc
PRJ_1/S05: Wed 17:55–19:25 A2, I. Kmecová
PRJ_1/S06: Fri 13:10–14:40 D416, M. Maršík

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives supported by learning outcomes

The aim of the course is to master knowledge and skills to develop a business plan (or business plan). Based on the integration of knowledge and skills acquired in previous studies and the use of interdisciplinary relations student will be able to proceed with the preparation of a business plan. The successful student of this course is able to apply theoretical knowledge in the processing of a given project , make a detailed situational analysis, analyze competition and market potential in the chosen fields . Students use knowledge and skills from other subjects ( Business Economics I , II, Business Management I , II , computer science and foreign languages), demonstrated ability to work with literature , publicly available secondary sources , statistical data and legislation. Through the final presentation of the project demonstrates the student acquired knowledge and communication skills.

Syllabus

• 1. Introduction to Project I - basic terms and problems
• 2. Structure of business plan
• 3. Choice of legal form of business
• 4. Strategic management (mission statement, aims, strategies)
• 5. Situation analysis for business plan
• 6. Personal planning for business plan
• 7. Marketing strategy
• 8. Financial plan for business plan
• 9. Financing options for business plans, criteria for the evaluation of business plans
• 10. Presentation of business plan
• 11. Business plan from the perspective of banks

Literature

required literature
• SRPOVÁ, J. and I. SVOBODOVÁ. Podnikatelský plán a strategie. Grada Publishing, 2011. ISBN 978-80-247-4103-1. info

recommended literature
• • CZECHINVEST. 2005. Jak napsat podnikatelský plán [online]. Dostupné z: http://www.czechinvest.org/data/files/podnikatelsky-plan-48-cz.pdf
• Podnikatelský záměr a investiční rozhodování / Jiří Fotr, Ivan Souček. -- 1. vyd. -- Praha : Grada, 2005. ISBN 80-247-0939-2

Forms of Teaching

Seminar
Exercise
Tutorial
Consultation

Teaching Methods

Project Teaching
Critical Thinking
Individual Work– Individual or Individualized Activity

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Prezentace a obhajoba projektu (in Czech)	2	2
Preparation for Seminars, Exercises, Tutorial	20	36
Zpracování projektu (in Czech)	56	56
Attendance on Seminars/Exercises/Tutorial/Excursion	26	10
Total:	104	104

Assessment Methods and Assesment Rate

Presentation 30 %
Seminary Work 70 %

Language of instruction

Czech

• Enrolment Statistics (winter 2013, recent)
  
• Permalink: https://is.vstecb.cz/course/vste/winter2013/PRJ_1