VŠTE:MAR Marketing - Course Information
MAR Marketing
Institute of Technology and Business in České BudějoviceWinter 2009
- Extent and Intensity
- 2/0. 2 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Ladislav Šolc, Ph.D. (lecturer)
- Guaranteed by
- Ing. Ladislav Šolc, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- MAR/01: Mon 8:00–9:30 B1, L. Šolc
MAR/02: Wed 18:15–19:45 A1, L. Šolc
MAR/03: Wed 13:15–14:45 B1, L. Šolc - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 240 student(s).
Current registration and enrolment status: enrolled: 0/240, only registered: 0/240 - fields of study / plans the course is directly associated with
- Business Administration and Management (programme VŠTE, EM)
- Course objectives supported by learning outcomes
- The aim of this subject is make student to twigged, that the brightly defined marketing philosophy, thorough knowledge of the market, organization subsidiary marketing policy, sufficient pre - ignition in decision-making and consequential financial measurability effectiveness marketing activities are the basic pillar of successful firm behaviour. Subject is oriented on on understanding of principles important for firm marketing controlling - to learn students practically approach to solving all problems of making - up marketing plan, his realization and evaluation. By graduation hereof subject student should can derive benefit from analyst method to assesment the starting positron of firm, elect optimal policy for achievement the undefinable company aims and realize it with usage appropriate marketing tools
- Syllabus
- 1. Basic marketing concept
- 2. Principles of marketing controlling
- 3. Marketing environment -marketing plan and its component
- 4. Purchasing consumers behavior
- 5. Marketing research
- 6. Marketing mix
- 7. Product - rating, structure, life cycle, entrepreneurial evaluation, innovation
- 8. Distribution - sorting the distributive institution, physical distribution, sorts of transport
- 9. Price - factors biasing its height, methods of making prices, price fixing department policy, break-even point, export awards, rules for price fluctuations
- 10. Marketing communication - communications mix
- 11. Factors and period of international marketing development
- 12. Selection of the foreign marketplace
- 13. International marketing mix
- 14. Actual marketing general drift
- Forms of Teaching
- Lecture
- Teaching Methods
- Frontal Teaching
Critical Thinking
Individual Work– Individual or Individualized Activity
Teaching Supported by Multimedia Technologies
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Preparation for the written exam 21 21 Preparation for Seminars, Exercises, Tutorial 16 active participation in lessons 5 5 Attendance on Lectures 26 Attendance on Seminars/Exercises/Tutorial/Excursion 10 Total: 52 52 - Assessment Methods and Assesment Rate
- Exam – written 90 %
active participation in lessons 10 %
- Language of instruction
- Czech
- Further Comments
- The course is taught each semester.
- Enrolment Statistics (Winter 2009, recent)
- Permalink: https://is.vstecb.cz/course/vste/winter2009/MAR