MAR Marketing

Institute of Technology and Business in České Budějovice
Winter 2009
Extent and Intensity
2/0. 2 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Ladislav Šolc, Ph.D. (lecturer)
Guaranteed by
Ing. Ladislav Šolc, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
MAR/01: Mon 8:00–9:30 B1, L. Šolc
MAR/02: Wed 18:15–19:45 A1, L. Šolc
MAR/03: Wed 13:15–14:45 B1, L. Šolc
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 240 student(s).
Current registration and enrolment status: enrolled: 0/240, only registered: 0/240
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of this subject is make student to twigged, that the brightly defined marketing philosophy, thorough knowledge of the market, organization subsidiary marketing policy, sufficient pre - ignition in decision-making and consequential financial measurability effectiveness marketing activities are the basic pillar of successful firm behaviour. Subject is oriented on on understanding of principles important for firm marketing controlling - to learn students practically approach to solving all problems of making - up marketing plan, his realization and evaluation. By graduation hereof subject student should can derive benefit from analyst method to assesment the starting positron of firm, elect optimal policy for achievement the undefinable company aims and realize it with usage appropriate marketing tools
Syllabus
  • 1. Basic marketing concept
  • 2. Principles of marketing controlling
  • 3. Marketing environment -marketing plan and its component
  • 4. Purchasing consumers behavior
  • 5. Marketing research
  • 6. Marketing mix
  • 7. Product - rating, structure, life cycle, entrepreneurial evaluation, innovation
  • 8. Distribution - sorting the distributive institution, physical distribution, sorts of transport
  • 9. Price - factors biasing its height, methods of making prices, price fixing department policy, break-even point, export awards, rules for price fluctuations
  • 10. Marketing communication - communications mix
  • 11. Factors and period of international marketing development
  • 12. Selection of the foreign marketplace
  • 13. International marketing mix
  • 14. Actual marketing general drift
Forms of Teaching
Lecture
Teaching Methods
Frontal Teaching
Critical Thinking
Individual Work– Individual or Individualized Activity
Teaching Supported by Multimedia Technologies
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for the written exam2121
Preparation for Seminars, Exercises, Tutorial 16
active participation in lessons55
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion 10
Total:5252
Assessment Methods and Assesment Rate
Exam – written 90 %
active participation in lessons 10 %
Language of instruction
Czech
Further Comments
The course is taught each semester.
The course is also listed under the following terms Summer 2008, Winter 2008, Summer 2010, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016.
  • Enrolment Statistics (Winter 2009, recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2009/MAR