VŠTE:B_STA Strategic analysis - Course Information

B_STA Strategic analysis

Extent and Intensity

0/4/0. 5 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Jarmila Straková, Ph.D., MBA (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice

Prerequisites (in Czech)

OBOR(CAP)

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Bachelor of Business Admistration (programme VŠTE, CZV)

Course objectives supported by learning outcomes

The subject introduces students the basic principles of the strategic management and its application in business management practice. The basic terminology together with the different phases of the corporate strategy is introduced. The students will acquire basic knowledge of the chosen strategic analyses for evaluation of the internal and external business environment (SWOT analysis, Porter's five-force model, The method of determining strategic alternatives, The competition analysis, Analysis of the attractiveness of the business sector, Portfolio analysis - BCG matrix, Acquiring competitive advantage, The strategic hours, SPACE analysis, STEP analysis, Analysis of the sources of specific opportunities). The above-mentioned strategic analysis are further enhanced by a new analysis that deepen both theoretical knowledge and practical skills of students in particular about internal company resources, but also about changing conditions of the external business environment.

Syllabus

• Enterprise as a system, business environment - internal, external, factors that change the business environment
• Basic terminology: strategic management, strategy, strategic thinking and decision making
• The process of strategic management, strategy hierarchy (complex enterprise strategy - corporate strategy, business strategy, sub-strategies)
• SWOT analysis
• Porter's five-force model
• The method of determining strategic alternatives
• The competition analysis
• Analysis of the attractiveness of the business sector, Life cycle analysis of the branch of business
• Portfolio analysis - BCG matrix, GE matrix
• Acquiring competitive advantage, The strategic hours
• SPACE analysis
• STEP analysis, Scenario building development of business environment
• Analysis of the sources of specific opportunities

Literature

required literature
• SAGE Publications Ltd, 2012. xxvii, 460 s. ISBN 978-1-84920-152-0
• Oxford University Press, 2011 ; New York. -- 422 s.; 25 cm. ISBN 978-0-19-954393-9
• Global strategic management / Kamel Mellahi, Jedrzej George Frynas. -- 2. vyd. -- New York : Oxford University Press, 2011 ; New York. -- 422 s. ; 25 cm. ISBN 978-0-19-954393-9
• Clegg, Stewart a kol. Strategy : Theory & Practice. Stewart Clegg a kol. dotisk 1. vyd. Londýn : SAGE Publications Ltd, 2012. xxvii, 460 s. ISBN 978-1-84920-152-0

recommended literature
• Strategic Management, Jeyarathmm, M. Himalaya Publishing House, 2008. 352 s. eBook ISBN 9789350435229
• Strategic Management, Rao, P. Subba. Himalaya Publishing House, 2010. 197 s. eBook ISBN 978-9-35-043288-4

Forms of Teaching

Consultation

Teaching Methods

Frontal Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Consultations		6
Independent study hours		74
Final work		50
Total:	0	130

Assessment Methods and Assesment Rate

Project – semestral 100 %

Exam conditions

Submission of final semester work/project 100%. A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

• Enrolment Statistics (Summer 2016, recent)
  
• Permalink: https://is.vstecb.cz/course/vste/summer2016/B_STA