B_STA Strategic analysis

Institute of Technology and Business in České Budějovice
winter 2015
Extent and Intensity
0/4/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Jarmila Straková, Ph.D., MBA (seminar tutor)
Guaranteed by
doc. Ing. Zuzana Rowland, MBA, PhD.
Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
B_STA/CCV: No timetable has been entered into IS. J. Straková
Prerequisites (in Czech)
OBOR(CAP)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The subject introduces students the basic principles of the strategic management and its application in business management practice. The basic terminology together with the different phases of the corporate strategy is introduced. The students will acquire basic knowledge of the chosen strategic analyses for evaluation of the internal and external business environment (SWOT analysis, Porter's five-force model, The method of determining strategic alternatives, The competition analysis, Analysis of the attractiveness of the business sector, Portfolio analysis - BCG matrix, Acquiring competitive advantage, The strategic hours, SPACE analysis, STEP analysis, Analysis of the sources of specific opportunities). The above-mentioned strategic analysis are further enhanced by a new analysis that deepen both theoretical knowledge and practical skills of students in particular about internal company resources, but also about changing conditions of the external business environment.
Syllabus
  • Enterprise as a system, business environment - internal, external, factors that change the business environment
  • Basic terminology: strategic management, strategy, strategic thinking and decision making
  • The process of strategic management, strategy hierarchy (complex enterprise strategy - corporate strategy, business strategy, sub-strategies)
  • SWOT analysis
  • Porter's five-force model
  • The method of determining strategic alternatives
  • The competition analysis
  • Analysis of the attractiveness of the business sector, Life cycle analysis of the branch of business
  • Portfolio analysis - BCG matrix, GE matrix
  • Acquiring competitive advantage, The strategic hours
  • SPACE analysis
  • STEP analysis, Scenario building development of business environment
  • Analysis of the sources of specific opportunities
Literature
    required literature
  • SAGE Publications Ltd, 2012. xxvii, 460 s. ISBN 978-1-84920-152-0
  • Oxford University Press, 2011 ; New York. -- 422 s.; 25 cm. ISBN 978-0-19-954393-9
  • Global strategic management / Kamel Mellahi, Jedrzej George Frynas. -- 2. vyd. -- New York : Oxford University Press, 2011 ; New York. -- 422 s. ; 25 cm. ISBN 978-0-19-954393-9
  • Clegg, Stewart a kol. Strategy : Theory & Practice. Stewart Clegg a kol. dotisk 1. vyd. Londýn : SAGE Publications Ltd, 2012. xxvii, 460 s. ISBN 978-1-84920-152-0
    recommended literature
  • Strategic Management, Jeyarathmm, M. Himalaya Publishing House, 2008. 352 s. eBook ISBN 9789350435229
  • Strategic Management, Rao, P. Subba. Himalaya Publishing House, 2010. 197 s. eBook ISBN 978-9-35-043288-4
Forms of Teaching
Consultation
Teaching Methods
Frontal Teaching
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Consultations 6
Independent study hours 74
Final work 50
Total:0130
Assessment Methods and Assesment Rate
Project – semestral 100 %
Exam conditions
Submission of final semester work/project 100%. A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.
Language of instruction
Czech
The course is also listed under the following terms Summer 2016, winter 2016, summer 2017, winter 2025.
  • Enrolment Statistics (winter 2015, recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2015/B_STA