S_OBC_a Business Activities

Institute of Technology and Business in České Budějovice
summer 2024
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Michal Konečný, PhD. (seminar tutor)
Guaranteed by
Mgr. Michal Konečný, PhD.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
S_OBC_a/S01: Tue 11:25–12:55 N007, M. Konečný
Prerequisites
OBOR ( CAP )
Interest in business topics.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives supported by learning outcomes
The aim of this course is to provide basic knowledge about business studies and actual trends in retail business. Students get familiar with basic theoretical and practical guide to starting a retail business. They will understand the importance of consumer analysis, marketing mix and they will obtain basic knowledge about store layout design as well.
Learning outcomes
Students are able:
to understand basic terms;
to understand differencies between product and service business;
to explain actual trends in retailing;
to understand the marketing mix;
to create business plan;
to understand basic principles of store layout.

Syllabus
  • 1. Introduction, basic terms
  • 2. Product vs service business
  • 3. Retailing, trends in retailing
  • 4. Case studies of successfull retailers
  • 5. Consumer Behaviour
  • 6. Marketing
  • 7. Business plan
  • 8. Marketing mix planning
  • 9. Marketing communication strategy
  • 10. Store layout design
  • 11. Store exterior design
  • 12. Presentations of business plans
  • 13. Presentations of business plans

Literature
    recommended literature
  • MENIPAZ, Ehud a Amit MENIPAZ. International business. Los Angeles: SAGE, 2011, 649 p. ISBN 9781412903493.
  • CAHA, Zdeněk a Jan URBAN. A code of ethics as an organizational management tool and its use in the Czech Republic. Lüdenscheid: RAM-Verlag, 2017. ISBN 978-3-942303-50-7.
  • THUIS, Peter a Rienk STUIVE. Business administration. Groningen: Noordhoff, 2012. ISBN 978-90-01-80976-8.
  • WETHERLY, Paul a Dorron OTTER. The business environment: themes and issues. 2nd ed. Oxford: Oxford University Press, 2011, xxxiii, 482 s. ISBN 978-0-19-957960-0.
  • STEFANSKA, Magdalena a Renata NESTOROWICZ. Fair trade in CRS strategy of global retailers. New York City: Palgrave Macmillan, 2015. ISBN 978-1-137-39568-9.
Forms of Teaching
Lecture
Seminar
Consultation
Teaching Methods
Frontal Teaching
Critical Thinking
Teaching Supported by Multimedia Technologies
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Seminars, Exercises, Tutorial13 
Preparation of the final project and prezentation91 
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion26 
Total:1560
Assessment Methods and Assesment Rate
Presentation 30 %
Project – group 70 %
Exam conditions
Successful graduates of the course have to get totally at least 70 points.
Language of instruction
English
Further comments (probably available only in Czech)
The course is taught each semester.
General note: Erasmus.
Teacher's information
Attendance at lessons is defined in a separate internal standard of ITB (Evidence of attendance of students at ITB). It is compulsory, except of the lectures, for full-time students to attend 70 % lesson of the subject in a semester.
The course is also listed under the following terms summer 2015, Summer 2016, winter 2016, summer 2017, summer 2018, winter 2018, summer 2019, winter 2019, summer 2020, summer 2021, winter 2021, winter 2022, SUMMER 2023, winter 2023, winter 2024.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2024/S_OBC_a