ZAHRÁDKA, Jaroslav, Veronika MACHOVÁ a Jiří KUČERA. What is the price of outdoor advertising: A case study of the Czech republic? Ad Alta - Journal of Interdisciplinary Research. Hradec Králové, Česká republika: Magnanimitas, roč. 11, č. 1, s. 386-391. ISSN 1804-7890. 2021. |
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@article{59561, author = {Zahrádka, Jaroslav and Machová, Veronika and Kučera, Jiří}, article_location = {Hradec Králové, Česká republika}, article_number = {1}, keywords = {advertising; outdoor advertising; outdoor advertising price; TV advertising price; trends in outdoor advertising}, language = {eng}, issn = {1804-7890}, journal = {Ad Alta - Journal of Interdisciplinary Research}, title = {What is the price of outdoor advertising: A case study of the Czech republic?}, url = {https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418886&h=TS2NoSADQ4PwY0SMKhZ6vhkSqb0wfafRmTiatpfptdMih8kgxaKp0jTv4RdWc7drdms5M345eagFUEf7TFLIXA%3d%3d&crl=c&resultNs=AdminWebAuth&resultLocal=E}, volume = {11}, year = {2021} }
TY - JOUR ID - 59561 AU - Zahrádka, Jaroslav - Machová, Veronika - Kučera, Jiří PY - 2021 TI - What is the price of outdoor advertising: A case study of the Czech republic? JF - Ad Alta - Journal of Interdisciplinary Research VL - 11 IS - 1 SP - 386-391 EP - 386-391 PB - Magnanimitas SN - 18047890 KW - advertising KW - outdoor advertising KW - outdoor advertising price KW - TV advertising price KW - trends in outdoor advertising UR - https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418886&h=TS2NoSADQ4PwY0SMKhZ6vhkSqb0wfafRmTiatpfptdMih8kgxaKp0jTv4RdWc7drdms5M345eagFUEf7TFLIXA%3d%3d&crl=c&resultNs=AdminWebAuth&resultLocal=E N2 - Authors aim is to analyze the price of outdoor advertising in various regions of the Czech Republic. The base source of data is the website plakatov.cz, from which the prices of outdoor advertisement in individual regions were obtained. ER -
ZAHRÁDKA, Jaroslav, Veronika MACHOVÁ a Jiří KUČERA. What is the price of outdoor advertising: A case study of the Czech republic? \textit{Ad Alta - Journal of Interdisciplinary Research}. Hradec Králové, Česká republika: Magnanimitas, roč.~11, č.~1, s.~386-391. ISSN~1804-7890. 2021.
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