Customer feedback in B2C e-shops

@inproceedings{31261,
   author = {Solarová, Petra},
   address = {Norristown (USA)},
   booktitle = {26th International-Business-Information-Management-Association Conference Location},
   edition = {1. vyd.},
   editor = {Soliman, KS},
   keywords = {customer feedback; e-shops; B2C; retail industry},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Norristown (USA)},
   isbn = {978-0-9860419-5-2},
   pages = {321-330},
   publisher = {INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA},
   title = {Customer feedback in B2C e-shops},
   year = {2015}
}

TY  - JOUR
ID  - 31261
AU  - Solarová, Petra
PY  - 2015
TI  - Customer feedback in B2C e-shops
PB  - INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA
CY  - Norristown (USA)
SN  - 9780986041952
KW  - customer feedback
KW  - e-shops
KW  - B2C
KW  - retail industry
N2  - For every business organisation, customer feedback means a usable source for further development and improvement of its offer (in general for its business activities). The obtained feedback can have the character of an opinion, a suggestion, an evaluation, a comment or a complaint. This paper deals with customer feedback in B2C e-shops because e-shops have nowadays become more and more important in consumers' everyday lives. The aim is to identify how selective e-shops obtain customer feedback in a direct way (i.e. customers send his/her opinion directly to the particular e-shop). As a result, some schematic depictions are in this paper presented. These depictions can be used in business practice as inspiration for implementing methods that lead to obtaining customer feedback.
ER  - 

SOLAROVÁ, Petra. Customer feedback in B2C e-shops. In Soliman, KS. \textit{26th International-Business-Information-Management-Association Conference Location}. 1. vyd. Norristown (USA): INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA. s.~321-330. ISBN~978-0-9860419-5-2. 2015.