Loyalty programs analysis in selected retail chains

@article{26184,
   author = {Kučera, Lukáš},
   article_location = {Magnitogorsk},
   article_number = {2},
   keywords = {Retail chain; loyalty; loyalty program; Czech Republic; Russia; Poland; Germany},
   language = {eng},
   issn = {2310-4570},
   journal = {Economics and politics},
   title = {Loyalty programs analysis in selected retail chains},
   volume = {Neuveden},
   year = {2014}
}

TY  - JOUR
ID  - 26184
AU  - Kučera, Lukáš
PY  - 2014
TI  - Loyalty programs analysis in selected retail chains
JF  - Economics and politics
VL  - Neuveden
IS  - 2
SP  - 131-138
EP  - 131-138
PB  - Magnitogorskij zemědělskij technickij univerzita
SN  - 23104570
KW  - Retail chain
KW  - loyalty
KW  - loyalty program
KW  - Czech Republic
KW  - Russia
KW  - Poland
KW  - Germany
N2  - Loyalty programs are currently a widespread tool using by retailers to gain a loyal customer. The main aim of loyalty programs is to provide the customer an advantage for repeat purchases in particular retail units. The main aim of this article is to describe the loyalty programs importance and also to analyse and compare the loyalty programs of selected retail chains. Based on the analysis of the ten retailers with the largest turnover in the Czech Republic, Russia, Poland and Germany, it is clear that the most common type of loyalty programs are combined ones. These programs provide not only discounts (for members of loyalty club), but also other benefits. Very specific loyalty programs are offered in Germany, where a number of retail chains are grouped in one large partnership loyalty program.
ER  - 

KUČERA, Lukáš. Loyalty programs analysis in selected retail chains. \textit{Economics and politics}. Magnitogorsk: Magnitogorskij zemědělskij technickij univerzita, Neuveden, č.~2, s.~131-138. ISSN~2310-4570. 2014.