Marketing management

@book{25047,
   author = {Kotler, Philip and Keller, Kevin Lane},
   address = {Upper Saddle River},
   edition = {Thirteenth ed},
   location = {Upper Saddle River},
   isbn = {978-0-13-600998-6},
   publisher = {Prentice Hall},
   title = {Marketing management},
   year = {2008}
}

TY  - BOOK
ID  - 25047
AU  - Kotler, Philip - Keller, Kevin Lane
PY  - 2008
TI  - Marketing management
PB  - Prentice Hall
CY  - Upper Saddle River
SN  - 9780136009986
ER  - 

KOTLER, Philip a Kevin Lane KELLER. \textit{Marketing management}. Thirteenth ed. Upper Saddle River: Prentice Hall, 2008, 662 s. ISBN~978-0-13-600998-6.