Marketing management

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Publications Přehled o publikaci

Přehled o publikaci

B 2008

Marketing management

KOTLER, Philip and Kevin Lane KELLER

Basic information

Original name

Marketing management

Authors

KOTLER, Philip and Kevin Lane KELLER

Edition

Thirteenth ed. Upper Saddle River, 662 pp. 2008

Publisher

Prentice Hall

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-0-13-600998-6

Changed: 7/10/2014 14:33, Ing. Ivana Čertická

KOTLER, Philip and Kevin Lane KELLER. Marketing management. Thirteenth ed. Upper Saddle River: Prentice Hall, 2008, 662 pp. ISBN 978-0-13-600998-6.

@book{25047,
   author = {Kotler, Philip and Keller, Kevin Lane},
   address = {Upper Saddle River},
   edition = {Thirteenth ed},
   location = {Upper Saddle River},
   isbn = {978-0-13-600998-6},
   publisher = {Prentice Hall},
   title = {Marketing management},
   year = {2008}
}

TY  - BOOK
ID  - 25047
AU  - Kotler, Philip - Keller, Kevin Lane
PY  - 2008
TI  - Marketing management
PB  - Prentice Hall
CY  - Upper Saddle River
SN  - 9780136009986
ER  -

KOTLER, Philip and Kevin Lane KELLER. \textit{Marketing management}. Thirteenth ed. Upper Saddle River: Prentice Hall, 2008, 662 pp. ISBN~978-0-13-600998-6.