Marketing management

@book{24982,
   author = {Kotler, Philip and Keller, Levin Lane},
   address = {Praha},
   edition = {14. vyd.},
   location = {Praha},
   isbn = {978-80-247-4150-5},
   note = {Přeloženo z angličtiny},
   publisher = {Grada Publishing, a.s.},
   title = {Marketing management},
   year = {2013}
}

TY  - BOOK
ID  - 24982
AU  - Kotler, Philip - Keller, Levin Lane
PY  - 2013
TI  - Marketing management
PB  - Grada Publishing, a.s.
CY  - Praha
SN  - 9788024741505
N1  - Přeloženo z angličtiny
ER  - 

KOTLER, Philip a Levin Lane KELLER. \textit{Marketing management}. 14. vyd. Praha: Grada Publishing, a.s. 814 s. ISBN~978-80-247-4150-5. 2013.