Survey analysis of factors making up the customer Value

@article{24602,
   author = {Kmecová, Iveta and Zeman, Robert},
   article_location = {Žilina},
   article_number = {1},
   keywords = {(quality) value; marketing; business; price of a product; quality of a service},
   language = {eng},
   issn = {1338-9777},
   journal = {Management: Science and Education},
   title = {Survey analysis of factors making up the customer Value},
   volume = {roč. 3},
   year = {2014}
}

TY  - JOUR
ID  - 24602
AU  - Kmecová, Iveta - Zeman, Robert
PY  - 2014
TI  - Survey analysis of factors making up the customer Value
JF  - Management: Science and Education
VL  - roč. 3
IS  - 1
SP  - 42-45
EP  - 42-45
PB  - University of Zilina
SN  - 13389777
KW  - (quality) value
KW  - marketing
KW  - business
KW  - price of a product
KW  - quality of a service
N2  - In this paper we present partial results obtained from the survey that was aimed on identification of the factors constituting the value that is perceived by customers. We clarify the concepts of marketing, relationship marketing, value, that has crucial content importance in the context of relationship marketing. In the end of the article we point out, where are the strengths and weaknesses of the selected commercial enterprise in the provision of value and we define recommendations.
ER  - 

KMECOVÁ, Iveta and Robert ZEMAN. Survey analysis of factors making up the customer Value. \textit{Management: Science and Education}. Žilina: University of Zilina, roč. 3, No~1, p.~42-45. ISSN~1338-9777. 2014.