Quality value analysis from customers' point of view

@article{24601,
   author = {Kmecová, Iveta and Zeman, Robert and Kučerka, Daniel and Kučerková, Monika},
   article_location = {Liptovský Mikuláš},
   article_number = {1},
   keywords = {Marketing; (quality) value; customer; business; price of a product; quality of a service},
   language = {eng},
   issn = {1336-8885},
   journal = {Science&Military},
   title = {Quality value analysis from customers' point of view},
   volume = {roč. 9},
   year = {2014}
}

TY  - JOUR
ID  - 24601
AU  - Kmecová, Iveta - Zeman, Robert - Kučerka, Daniel - Kučerková, Monika
PY  - 2014
TI  - Quality value analysis from customers' point of view
JF  - Science&Military
VL  - roč. 9
IS  - 1
SP  - 54-57
EP  - 54-57
PB  - Armen Forces Academy of General Milan Rastislav Štefánik
SN  - 13368885
KW  - Marketing
KW  - (quality) value
KW  - customer
KW  - business
KW  - price of a product
KW  - quality of a service
N2  - In our contribution we highlight the importance of marketing and its great influence on running a business successfully. We present some results of the research focused on judging the process of providing quality value in business field.
ER  - 

KMECOVÁ, Iveta, Robert ZEMAN, Daniel KUČERKA a Monika KUČERKOVÁ. Quality value analysis from customers' point of view. \textit{Science\&{}Military}. Liptovský Mikuláš: Armen Forces Academy of General Milan Rastislav Štefánik, roč. 9, č.~1, s.~54-57. ISSN~1336-8885. 2014.