VŠTE:S_OBC_a Business Activities - Course Information
S_OBC_a Business Activities
Institute of Technology and Business in České Budějovicewinter 2024
- Extent and Intensity
- 2/2/0. 6 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Mgr. Michal Konečný, PhD. (seminar tutor)
- Guaranteed by
- Mgr. Michal Konečný, PhD.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- S_OBC_a/P01: Tue 14:50–16:20 D515, M. Konečný
S_OBC_a/S01: Wed 9:40–11:10 D415, M. Konečný - Prerequisites
- OBOR(CAP)
Interest in business topics - Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives supported by learning outcomes
- The aim of this course is to provide basic knowledge about business studies and actual trends in retail business. Students get familiar with basic theoretical and practical guide to starting a retail business. They will understand the importance of consumer analysis, marketing mix and they will obtain basic knowledge about store layout design as well.
- Learning outcomes
- Students are able:
to understand basic terms;
to understand differencies between product and service business;
to explain actual trends in retailing;
to understand the marketing mix;
to create business plan;
to understand basic principles of store layout. - Syllabus
- 1. Introduction, basic terms
- 2. Product vs service business
- 3. Retailing, trends in retailing
- 4. Case studies of successfull retailers
- 5. Consumer Behaviour
- 6. Marketing
- 7. Business plan
- 8. Marketing mix planning
- 9. Marketing communication strategy
- 10. Store layout design
- 11. Store exterior design
- 12. Presentations of business plans
- 13. Presentations of business plans
- Literature
- recommended literature
- CAHA, Zdeněk a Jan URBAN. A code of ethics as an organizational management tool and its use in the Czech Republic. Lüdenscheid: RAM-Verlag, 2017. ISBN 978-3-942303-50-7.
- THUIS, Peter a Rienk STUIVE. Business administration. Groningen: Noordhoff, 2012. ISBN 978-90-01-80976-8.
- WETHERLY, Paul a Dorron OTTER. The business environment: themes and issues. 2nd ed. Oxford: Oxford University Press, 2011, xxxiii, 482 s. ISBN 978-0-19-957960-0.
- MENIPAZ, Ehud a Amit MENIPAZ. International business. Los Angeles: SAGE, 2011, 649 p. ISBN 9781412903493.
- STEFANSKA, Magdalena a Renata NESTOROWICZ. Fair trade in CRS strategy of global retailers. New York City: Palgrave Macmillan, 2015. ISBN 978-1-137-39568-9.
- Forms of Teaching
- Lecture
Seminar
Consultation - Teaching Methods
- Frontal Teaching
Critical Thinking
Teaching Supported by Multimedia Technologies
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Preparation for Seminars, Exercises, Tutorial 13 Preparation of the final project and prezentation 91 Attendance on Lectures 26 Attendance on Seminars/Exercises/Tutorial/Excursion 26 Total: 156 0 - Assessment Methods and Assesment Rate
- Presentation 30 %
Project – group 70 % - Exam conditions
- Successful graduates of the course have to get totally at least 70 points.
- Language of instruction
- English
- Further comments (probably available only in Czech)
- The course is taught each semester.
General note: Erasmus. - Teacher's information
- Attendance at lessons is defined in a separate internal standard of ITB (Evidence of attendance of students at ITB). It is compulsory, except of the lectures, for full-time students to attend 70 % lesson of the subject in a semester.
- Enrolment Statistics (winter 2024, recent)
- Permalink: https://is.vstecb.cz/course/vste/winter2024/S_OBC_a